PHILADELPHIA, Feb. 20, 2013 /PRNewswire/ -- LaserLock Technologies, Inc. (OTCBB: LLTI), a global leader in providing state-of-the-art authentication solutions to governments, pharmaceuticals, high-end retailers, and casinos announced it has filed a provisional patent application for a Characteristic Verification System (CVS) enabling smart phones to simultaneously identify counterfeit products and protect against identity fraud. The CVS is a groundbreaking technology that sets a new standard in brand protection by combining LaserLock's proven product authentication expertise with its recently acquired VerifyMe™ human authentication technology.
Acquired by LaserLock Technologies in December 2012, VerifyMe™ is a biometric verification system that uses a smartphone platform and a variety of methods to quickly and accurately prove the identity of any human being. It can also uniquely serialize individual products allowing complete verification of provenance, pedigree and movement. The new solution benefits from the near ubiquitous penetration of smart phones with integrated cameras and artificial light sources to create advanced inspection tools that can be made available at no additional cost.
"LaserLock's new CVS provisional patent application is uniquely well-suited to take advantage of the increasing demand for more effective, more economical and more efficient authentication technology along supply chains," said Neil Alpert , President of LaserLock Technologies. "This provisional patent application is a potential game-changer for our company and our industry."
The Characteristic Verification System utilizes technologies present in virtually all smartphones to capture both overt and covert anti-counterfeiting measures on any given product, as well as verify the identity of the person performing that action.
|SOURCE LaserLock Technologies, Inc.|
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