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Landmark national study reveals significance of green practices in attractions industry
Date:1/8/2009

(St. Louis, Missouri): The results of a national survey released by PGAV Destination Consulting, a planning and design firm in the international entertainment, tourism and hospitality industries, in collaboration with the world-renowned Missouri Botanical Garden, reveal an important understanding about consumer attitudes and perceptions regarding environmentally sustainable operations in attractions. The study, conducted by Jerry Henry & Associates and called "Survival of the Greenest," shows that "green consumerism" is not a passing fad.

According to the study, the influence of Gen X and Y is significant and enduring. Nearly 75% of 18-34 year olds say they are more likely to visit an attraction that is pursuing environmentally friendly practices.

"We need to fully understand consumers and their views on sustainability," reports Mike Konzen, Vice President of PGAV Destination Consulting. "Because leisure choices reflect people's values and priorities, the scientific exploration of consumers yields compelling data. Our survey of attractions visitors has universal applications."

Especially encouraging during today's economic times is news that the commitment to sustainable practices will be supported with spending behavior. Almost 60% of people under age 35 expect to pay more for green attractions, and they will pay over 10% more. Most of these consumers (nearly 65%) expect their spending on green products to increase over the next 12 months. These economic decisions provide another reason why going green is a matter of survival.

According to the study, environmental sustainability is not widely understood terminology. It is believed to encompass air and water quality, alternative energy sources, environmentally friendly cleaning products and natural insecticides, but interestingly, not perceived to include climate change and global warming.

Visitors look for specific signs of environmental commitment: recycle bins, e
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Contact: Judy Goodman, Lents & Associates
jgoodman@lentsandassoc.com
314-968-3060
Missouri Botanical Garden
Source:Eurekalert

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