Navigation Links
Landfill nation: What makes consumers less likely to recycle?
Date:8/20/2013

Consumers are more likely to toss a dented can or a chopped-up piece of paper into the trash than to recycle it, according to a new study in the Journal of Consumer Research that examines recycling habits.

"Although products that have changed shape are still recyclable, the likelihood of a consumer recycling a product or throwing it in the trash can be determined by the extent to which it has been distorted during the consumption process," write authors Remi Trudel (Boston University) and Jennifer J. Argo (University of Alberta).

The authors looked at how consumers treat products that have gone through physical changes during and after consumption that "distort" the product (but do not affect its recyclability). For example, a piece of paper might get crumpled up or torn into smaller pieces, or an aluminum can might get crushed or dented. And when that happens, people are less likely to recycle.

In one study, participants were asked to evaluate a pair of scissors. Some were asked to cut either one or two sheets of paper into smaller pieces, while other consumers were given a sheet of paper and asked to evaluate the scissors without cutting the paper. Everyone was then asked to dispose of the paper on the way out (next to the exit were two identical bins, one for trash and one for recycling). Consumers recycled the whole sheet of paper more often than the smaller pieces (regardless of the total amount of paper).

Around the world, more than two billion tons of trash is generated each year, with the United States throwing away more than any other country. Understanding why consumers throw recyclable products into the garbage instead of recycling them could help companies and public policy makers find novel ways to encourage consumers to step up their recycling efforts.

"These findings point to important outcomes of the post-consumption process that have been largely ignored and provide initial insight into the psychological processes influencing recycling behavior," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related biology news :

1. AZTI-Tecnalia is turning vegetable by-products destined for landfills into feedstuff
2. Practice makes the brains motor cortex more efficient, Pitt researchers say
3. Sediment trapped behind dams makes them hot spots for greenhouse gas emissions
4. Weapons testing data determines brain makes new neurons into adulthood
5. An extinct frog makes a comeback in Israel
6. A newly discovered hormone makes ovaries grow
7. The German National Academy of Sciences Leopoldina makes recommendations for the G8 summit
8. Resistance to last-line antibiotic makes bacteria resistant to immune system
9. The compound in the Mediterranean diet that makes cancer cells mortal
10. Germ-fighting vaccine system makes great strides in delivery
11. Wexford Science & Technology Makes $150 Million Investment in Wake Forest Innovation Quarter
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/2/2016)... NEW YORK , June 2, 2016   The ... (Weather), is announcing Watson Ads, an industry-first capability in which ... advertising, by being able to ask questions via voice or ... Marketers have long ... with the consumer, that can be personal, relevant and valuable; ...
(Date:5/24/2016)... IRVINE, Calif. , May 24, 2016 Ampronix facilitates superior patient care ... LMD3251MT  3D medical LCD display is the latest premium product recently added to ... ... ... Sony 3d Imaging- LCD Medical Display- Ampronix News ...
(Date:5/12/2016)... , May 12, 2016 WearablesResearch.com , ... published the overview results from the Q1 wave of ... recent wave was consumers, receptivity to a program where ... with a health insurance company. "We were ... share," says Michael LaColla , CEO of Troubadour ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... LOUISVILLE, Ky. , June 23, 2016 /PRNewswire/ ... from two Phase 1 clinical trials of its ... double-blind, placebo-controlled, single and multiple ascending dose studies ... and pharmacodynamics (PD) of subcutaneous injection in healthy ... APL-2 subcutaneously (SC) either as a single dose ...
(Date:6/23/2016)... NEW YORK , June 23, 2016 ... the trading session at 4,833.32, down 0.22%; the Dow Jones ... the S&P 500 closed at 2,085.45, down 0.17%. Stock-Callers.com has ... INFI ), Nektar Therapeutics (NASDAQ: NKTR ... BIND Therapeutics Inc. (NASDAQ: BIND ). Learn more ...
(Date:6/23/2016)... ... June 23, 2016 , ... Velocity Products, ... tools designed, tuned and optimized exclusively for Okuma CNC machining centers at The ... of a collaboration among several companies with expertise in toolholding, cutting tools, machining ...
(Date:6/22/2016)... , June 22, 2016 Cell Applications, ... allow them to produce up to one billion ... lot within one week. These high-quality, consistent stem ... preparing cells and spend more time doing meaningful, ... a proprietary, high-volume manufacturing process that produces affordable, ...
Breaking Biology Technology: