Navigation Links
Landfill nation: What makes consumers less likely to recycle?
Date:8/20/2013

Consumers are more likely to toss a dented can or a chopped-up piece of paper into the trash than to recycle it, according to a new study in the Journal of Consumer Research that examines recycling habits.

"Although products that have changed shape are still recyclable, the likelihood of a consumer recycling a product or throwing it in the trash can be determined by the extent to which it has been distorted during the consumption process," write authors Remi Trudel (Boston University) and Jennifer J. Argo (University of Alberta).

The authors looked at how consumers treat products that have gone through physical changes during and after consumption that "distort" the product (but do not affect its recyclability). For example, a piece of paper might get crumpled up or torn into smaller pieces, or an aluminum can might get crushed or dented. And when that happens, people are less likely to recycle.

In one study, participants were asked to evaluate a pair of scissors. Some were asked to cut either one or two sheets of paper into smaller pieces, while other consumers were given a sheet of paper and asked to evaluate the scissors without cutting the paper. Everyone was then asked to dispose of the paper on the way out (next to the exit were two identical bins, one for trash and one for recycling). Consumers recycled the whole sheet of paper more often than the smaller pieces (regardless of the total amount of paper).

Around the world, more than two billion tons of trash is generated each year, with the United States throwing away more than any other country. Understanding why consumers throw recyclable products into the garbage instead of recycling them could help companies and public policy makers find novel ways to encourage consumers to step up their recycling efforts.

"These findings point to important outcomes of the post-consumption process that have been largely ignored and provide initial insight into the psychological processes influencing recycling behavior," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related biology news :

1. AZTI-Tecnalia is turning vegetable by-products destined for landfills into feedstuff
2. Practice makes the brains motor cortex more efficient, Pitt researchers say
3. Sediment trapped behind dams makes them hot spots for greenhouse gas emissions
4. Weapons testing data determines brain makes new neurons into adulthood
5. An extinct frog makes a comeback in Israel
6. A newly discovered hormone makes ovaries grow
7. The German National Academy of Sciences Leopoldina makes recommendations for the G8 summit
8. Resistance to last-line antibiotic makes bacteria resistant to immune system
9. The compound in the Mediterranean diet that makes cancer cells mortal
10. Germ-fighting vaccine system makes great strides in delivery
11. Wexford Science & Technology Makes $150 Million Investment in Wake Forest Innovation Quarter
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/2/2016)... The Department of Transport Management (DOTM) ... million US Dollar project, for the , Supply ... Enrolment, and IT Infrastructure , to ... implementation of Identity Management Solutions. Numerous renowned international vendors participated ... was selected for the most compliant and innovative ...
(Date:6/1/2016)... 1, 2016 Favorable Government Initiatives ... and Criminal Identification to Boost Global Biometrics System Market ... TechSci Research report, " Global Biometrics Market By ... and Opportunities, 2011 - 2021", the global biometrics market ... on account of growing security concerns across various end ...
(Date:5/16/2016)... 2016   EyeLock LLC , a market leader ... of an IoT Center of Excellence in ... development of embedded iris biometric applications. EyeLock,s ... and security with unmatched biometric accuracy, making it the ... DNA. EyeLock,s platform uses video technology to deliver a ...
Breaking Biology News(10 mins):
(Date:6/27/2016)... PHILADELPHIA , June 27, 2016  Liquid ... today announced the funding of a Sponsored Research ... study circulating tumor cells (CTCs) from cancer patients.  ... changes in CTC levels correlate with clinical outcomes ... therapies. These data will then be employed to ...
(Date:6/24/2016)... ... 24, 2016 , ... While the majority of commercial spectrophotometers and fluorometers use ... 6000i models are higher end machines that use the more unconventional z-dimension of 20mm. ... from the bottom of the cuvette holder. , FireflySci has developed several Agilent ...
(Date:6/23/2016)... CAMBRIDGE, Mass. , June 23, 2016 /PRNewswire/ ... the development of novel compounds designed to target ... compound, napabucasin, has been granted Orphan Drug Designation ... in the treatment of gastric cancer, including gastroesophageal ... cancer stemness inhibitor designed to inhibit cancer stemness ...
(Date:6/23/2016)... ... 23, 2016 , ... Charm Sciences, Inc. is pleased to ... AOAC Research Institute approval 061601. , “This is another AOAC-RI approval of the ... Vice President of Regulatory and Industrial Affairs. “The Peel Plate methods perform comparably ...
Breaking Biology Technology: