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LASIK Goes Digital
Date:5/29/2013

NEW YORK, May 29, 2013 /PRNewswire-iReach/ -- When you think of LASIK, what comes to mind? Some may say 20/20 vision, while others may bring up advanced technology or a more active lifestyle. Now take the same question to the online realm. Coming up empty?

(Photo: http://photos.prnewswire.com/prnh/20130529/CG20440)

Many LASIK websites have humble objectives - usually getting a phone call or an email from visitors. If any information is presented it is not normally very in depth, nor is it organized in a clear, step-by-step fashion. This does not bode well for user experience.

This trend is being broken by a few forward-looking practices with a clear vision for the future of the LASIK experience. By integrating clear marketing principles into the design and functionality of a LASIK website, patients can ease into the process, gather the information they need to make a decision, and rest assured that they have a full picture of the LASIK procedure and its associated aspects.

One such site includes kinglasik.com, created by a LASIK business that has expanded to encompass much of western Canada and the Pacific Northwest. By coordinating operations with Internet Marketing Agency GetUWired, their site was completely redesigned to incorporate marketing elements such as a call to action, social proof (logos exhibiting medical association membership), and social trust like a variety of client testimonials.

While these initial additions can greatly enhance a LASIK website, it can go much deeper than that. Convenience is the key word. By including a step-by-step page that guides patients through the entire process from start to finish, a detailed financing page, and even a fully-functioning scheduler, LASIK sites can become an all-in-one patient-f
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SOURCE King Lasik
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