Navigation Links
Innerscope Research Adds to Its Advisory Board Two Pioneers in the Measurement and Application of Emotional Engagement
Date:6/23/2009

MIT professor Sandy Pentland, former Advertising Research Foundation Chief Research Officer Dr. Joseph Plummer Provide Key Insights

BOSTON, June 23 /PRNewswire/ -- Innerscope Research(R), a revolutionary biometric media research firm, announced today that it has added two new members to its Advisory Board who will continue to position the company as the industry leader in the measurement and application of Emotional Engagement.

The additions of Dr. Joseph Plummer, former Advertising Research Foundation Chief Research Officer, and MIT professor Sandy Pentland provide Innerscope with academic and business insight from the leading authority in market research and a pioneer in the innovation and implementation of measuring non-verbal emotions, respectively.

"Cutting-edge technologies, measurement, validation and the application of Emotional Engagement are at the core of Innerscope Research, so we're thrilled to add this unparalleled experience and expertise to our team," said Dr. Carl Marci, CEO and cofounder of Innerscope Research. "Joe and Sandy will help us establish a deeper understanding of the field and its applications in order to provide clients with quick, accessible and easy-to-understand insights into consumer behavior."

Dr. Plummer is currently an adjunct professor at Columbia Business School. He has over two decades of experience in advertising and was the Director of Research & Insight Development for McCann Erickson WorldGroup, where he was the top knowledge officer with regard to insight development methods and strategic research.

Pentland directs the Human Dynamics Lab and oversees the Next Billion Network at the MIT Media Lab. Among the most-cited computer scientists and technologists in the world, Pentland is the author of Honest Signals: How They Shape Our World, which discusses the unconscious signals we give each other to indicate our real intentions and reactions. He has uncovered new ways of measuring these signals that yield new insights into what people's behavior really means.

About Innerscope Research(R)

Innerscope Research(R) is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System(TM), Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit http://www.innerscope.com


'/>"/>
SOURCE Innerscope Research
Copyright©2009 PR Newswire.
All rights reserved

Related biology news :

1. Innerscope Research(R) Receives Three Great Minds Innovation Awards from the Advertising Research Foundation
2. Innerscope Research(R) Receives Three Great Minds Innovation Awards from the Advertising Research Foundation
3. Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
4. Innerscope Research(R) Uses Same-Day Results From Biometric Study to Identify Key Themes, Styles Behind Effective, Engaging Speaker Presentations
5. Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
6. Impact Factor names Cell top research journal
7. Researchers to reveal agings origins on global stage
8. UTSA wins San Antonio Area Foundation grant to further chlamydia research
9. Prostate Cancer Translational Research in Europe meeting: Search for biomarkers continues
10. Researchers observe single protein dimers wavering between two symmetrically opposed structures
11. Research explores interactions between nanomaterials, biological systems
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/15/2016)... , June 15, 2016 ... market report titled "Gesture Recognition Market by Application Market - Global ... 2016 - 2024". According to the report, the  global ... billion in 2015 and is estimated to grow ... 48.56 billion by 2024.  Increasing application ...
(Date:6/7/2016)... , June 7, 2016  Syngrafii Inc. and ... business relationship that includes integrating Syngrafii,s patented LongPen™ ... project. This collaboration will result in greater convenience ... credit union, while maintaining existing document workflow and ... ...
(Date:6/2/2016)... The Weather Company , an IBM Business (NYSE: IBM ... which consumers will be able to interact with IBM Watson ... or text and receive relevant information about the product or ... long sought an advertising solution that can create a one-to-one ... valuable; and can scale across millions of interactions and touchpoints. ...
Breaking Biology News(10 mins):
(Date:6/27/2016)... 2016  Liquid Biotech USA ... a Sponsored Research Agreement with The University of ... from cancer patients.  The funding will be used ... with clinical outcomes in cancer patients undergoing a ... be employed to support the design of a ...
(Date:6/24/2016)... 2016 Epic Sciences unveiled a liquid ... to PARP inhibitors by targeting homologous recombination deficiency ... new test has already been incorporated into numerous ... types. Over 230 clinical trials are ... including PARP, ATM, ATR, DNA-PK and WEE-1. Drugs ...
(Date:6/23/2016)... ... June 23, 2016 , ... Mosio, ... second eBook, “Clinical Trials Patient Recruitment and Retention Tips.” Partnering with experienced clinical ... eBook by providing practical tips, tools, and strategies for clinical researchers. , “The ...
(Date:6/23/2016)... , June 23, 2016 /PRNewswire/ - FACIT has ... Ontario biotechnology company, Propellon Therapeutics Inc. ... and commercialization of a portfolio of first-in-class WDR5 ... targets such as WDR5 represent an exciting class ... in precision medicine for cancer patients. Substantial advances ...
Breaking Biology Technology: