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Innerscope Research Adds to Its Advisory Board Two Pioneers in the Measurement and Application of Emotional Engagement
Date:6/23/2009

MIT professor Sandy Pentland, former Advertising Research Foundation Chief Research Officer Dr. Joseph Plummer Provide Key Insights

BOSTON, June 23 /PRNewswire/ -- Innerscope Research(R), a revolutionary biometric media research firm, announced today that it has added two new members to its Advisory Board who will continue to position the company as the industry leader in the measurement and application of Emotional Engagement.

The additions of Dr. Joseph Plummer, former Advertising Research Foundation Chief Research Officer, and MIT professor Sandy Pentland provide Innerscope with academic and business insight from the leading authority in market research and a pioneer in the innovation and implementation of measuring non-verbal emotions, respectively.

"Cutting-edge technologies, measurement, validation and the application of Emotional Engagement are at the core of Innerscope Research, so we're thrilled to add this unparalleled experience and expertise to our team," said Dr. Carl Marci, CEO and cofounder of Innerscope Research. "Joe and Sandy will help us establish a deeper understanding of the field and its applications in order to provide clients with quick, accessible and easy-to-understand insights into consumer behavior."

Dr. Plummer is currently an adjunct professor at Columbia Business School. He has over two decades of experience in advertising and was the Director of Research & Insight Development for McCann Erickson WorldGroup, where he was the top knowledge officer with regard to insight development methods and strategic research.

Pentland directs the Human Dynamics Lab and oversees the Next Billion Network at the MIT Media Lab. Among the most-cited computer scientists and technologists in the world, Pentland is the author of Honest Signals: How They Shape Our World, which discusses the unconscious signals we give each other to indicate our real intentions and reactions. He has uncovered new ways of measuring these signals that yield new insights into what people's behavior really means.

About Innerscope Research(R)

Innerscope Research(R) is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System(TM), Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit http://www.innerscope.com


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