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Innerscope Research(R) Uses Same-Day Results From Biometric Study to Identify Key Themes, Styles Behind Effective, Engaging Speaker Presentations
Date:3/20/2009

CEO Dr. Carl Marci to discuss results March 19 during 12 p.m. Advertising Research Foundation webcast

BOSTON, March 17 /PRNewswire/ -- Innerscope Research(R), a revolutionary media research firm, recently conducted a live biometric study of an Advertising Research Foundation (ARF) conference and provided attendees with same-day results that identified key themes and styles that comprise impactful presentations.

Results of the study, which were captured and delivered during the ARF's Industry Leader Forum on Jan. 27 in San Francisco, provided conference speakers with critical insights into how to prepare and organize presentations for maximum audience engagement. Among the findings: using video clips and calling the audience to action consistently register high engagement.

"The results were truly eye-opening and have permanently influenced how I communicate for lasting impact at conferences," said Joel Rubinson, Chief Research Officer at the Advertising Research Foundation.

Innerscope partnered with the ARF to examine how new technology can be used to "listen" to consumers and deliver deeper insights into the drivers of emotional engagement during presentations.

Innerscope CEO Dr. Carl Marci will share detailed findings on March 19 at 12 p.m. (EST) during a one-hour webcast titled, "You're Talking, But Who's Listening?" The webcast, which is free to ARF members, can be accessed at: www.thearf.org

"We were honored to be the first company to monitor the real-time emotional responses of ARF audience members during the presentations," said Dr. Carl Marci, CEO and cofounder of Innerscope Research. "The results again underscored the significance of understanding emotions in order to best connect with your audience."

Innerscope's study revealed the speed and flexibility of its breakthrough Biometric Monitoring System(TM). During the Industry Leader Forum, which included executives from Fortune 500 companies and top research firms, Innerscope biometrically monitored the moment-to-moment emotional engagement of more than 20 attendees as they listed to seven presentations. Among the participants were representatives from Kraft Foods Inc., Novartis Consumer Health Inc., Kimberly-Clark Corp., JD Power & Associates, TNS Company, OTX Research, and Young & Rubicam. Innerscope measured skin conductivity, heart response, respiratory response and motion in a wireless, garment-based system.

The four-hour session generated over five million data points. Innerscope analyzed the data and delivered initial insights to conference attendees during the event's closing remarks that afternoon. Additional details and insights will be revealed during the March 19 webcast.

About Innerscope Research(R)

Innerscope Research(R) is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System(TM), Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit http://www.innerscope.com


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