Navigation Links
Innerscope Research(R) Receives Three Great Minds Innovation Awards from the Advertising Research Foundation
Date:4/20/2009

CEO Dr. Carl Marci Wins Gold Innovation Award; Senior Scientist Dr. Caleb Siefert Wins Silver Innovation Award; President Brian Levine Receives Certificate of Recognition

BOSTON, April 6 /PRNewswire/ -- Innerscope Research(R), a revolutionary biometric media research firm specializing in Emotional Response Measurement, has received three Great Minds Innovation Awards from the Advertising Research Foundation.

The Innovation Awards, which were presented last week in New York during Re:think 2009: The ARF Annual Convention + Expo, are given annually to people or teams who develop the most innovative research ideas.

Carl Marci, Harvard M.D. and CEO of Innerscope received the Gold Innovation Award for a collaborative study with Olson Zaltman Associates (OZA). To help a major food manufacturer optimize creative executions for packaging and advertising (print and TV), Dr. Marci combined biometrics and the patent-pending eye tracking Innerscope Impact Map(TM).

"It's an honor to be recognized by the Advertising Research Foundation, which stands at the forefront of accepting and promoting new research methodologies, for our ability to take the long awaited promise of neuromarketing and deliver concrete results quickly for clients," said Dr. Marci, who also received a certificate of recognition from the Great Minds Rising Star Awards.

Dr. Siefert, Senior Scientist at Innerscope Research and instructor at Harvard Medical School, received a Silver Innovation Award for research that helped a major cable television network maximize the impact of ads in shows through product placement.

Brian Levine, MIT scientist, president and cofounder of Innerscope Research, received a certificate of recognition for a study conducted on behalf of a major television network that evaluated how audiences engage with different program genres in order to program commercial pods in each genre that maximize engagement for advertisers.

The awards celebrate outstanding research in the advertising industry and honor rising stars, research innovation and important member contributions to the field of audience and advertising measurement.

About Innerscope Research(R)

Innerscope Research(R) is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System(TM), Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit www.innerscope.com


'/>"/>
SOURCE Innerscope Research
Copyright©2009 PR Newswire.
All rights reserved

Related biology news :

1. Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
2. Innerscope Research(R) Uses Same-Day Results From Biometric Study to Identify Key Themes, Styles Behind Effective, Engaging Speaker Presentations
3. Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
4. Innerscope Research(R) Receives Three Great Minds Innovation Awards from the Advertising Research Foundation
5. Rutgers Genetics receives $7.8 million for autism research
6. Herr receives Heinz Award for Technology, the Economy and Employment
7. UCI receives $5M from Edwards Lifesciences
8. Yu receives research funding from the Wallace H. Coulter Foundation
9. UGA Odum School of Ecology professor receives grant to study West Nile Virus in NYC
10. UC Riverside biologist receives prestigious MacArthur Fellowship
11. UC Irvine receives $2.18M to explore nano advancements in DNA sequencing
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/14/2017)... PARIS , June 15, 2017  IBM (NYSE: IBM ... the international tech event dedicated to developing collaboration between startups ... on June 15-17. During the event, nine startups will ... deliver value in various industries. ... in the international market, with a 30 percent increase in ...
(Date:5/16/2017)... 16, 2017   Bridge Patient Portal , ... MD EMR Systems , an electronic medical ... GE, have established a partnership to build an ... the GE Centricity™ products, including Centricity Practice Solution ... These new integrations will allow healthcare delivery ...
(Date:4/19/2017)... ALBANY, New York , April 19, 2017 /PRNewswire/ ... highly competitive, as its vendor landscape is marked by ... in the market is however held by five major ... and Safran. Together these companies accounted for nearly 61% ... majority of the leading companies in the global military ...
Breaking Biology News(10 mins):
(Date:10/12/2017)... ... October 12, 2017 , ... AMRI, ... and biotechnology industries to improve patient outcomes and quality of life, will now ... testing are being attributed to new regulatory requirements for all new drug products, ...
(Date:10/11/2017)... ... October 11, 2017 , ... ... President Andi Purple announced Dr. Suneel I. Sheikh, the co-founder, CEO and chief ... ), Inc. has been selected for membership in ARCS Alumni Hall of ...
(Date:10/11/2017)... , ... October 11, 2017 , ... Personal eye wash is a basic first aid ... at a time. So which eye do you rinse first if a dangerous substance enters ... Plum Duo Eye Wash with its unique dual eye piece. , “Whether its dirt ...
(Date:10/11/2017)... (PRWEB) , ... October 11, 2017 , ... ... pathology, announced today it will be hosting a Webinar titled, “Pathology is going ... Pathology Associates , on digital pathology adoption best practices and how Proscia improves ...
Breaking Biology Technology: