Navigation Links
Innerscope Research(R) Receives Three Great Minds Innovation Awards from the Advertising Research Foundation
Date:4/20/2009

CEO Dr. Carl Marci Wins Gold Innovation Award; Senior Scientist Dr. Caleb Siefert Wins Silver Innovation Award; President Brian Levine Receives Certificate of Recognition

BOSTON, April 6 /PRNewswire/ -- Innerscope Research(R), a revolutionary biometric media research firm specializing in Emotional Response Measurement, has received three Great Minds Innovation Awards from the Advertising Research Foundation.

The Innovation Awards, which were presented last week in New York during Re:think 2009: The ARF Annual Convention + Expo, are given annually to people or teams who develop the most innovative research ideas.

Carl Marci, Harvard M.D. and CEO of Innerscope received the Gold Innovation Award for a collaborative study with Olson Zaltman Associates (OZA). To help a major food manufacturer optimize creative executions for packaging and advertising (print and TV), Dr. Marci combined biometrics and the patent-pending eye tracking Innerscope Impact Map(TM).

"It's an honor to be recognized by the Advertising Research Foundation, which stands at the forefront of accepting and promoting new research methodologies, for our ability to take the long awaited promise of neuromarketing and deliver concrete results quickly for clients," said Dr. Marci, who also received a certificate of recognition from the Great Minds Rising Star Awards.

Dr. Siefert, Senior Scientist at Innerscope Research and instructor at Harvard Medical School, received a Silver Innovation Award for research that helped a major cable television network maximize the impact of ads in shows through product placement.

Brian Levine, MIT scientist, president and cofounder of Innerscope Research, received a certificate of recognition for a study conducted on behalf of a major television network that evaluated how audiences engage with different program genres in order to program commercial pods in each genre that maximize engagement for advertisers.

The awards celebrate outstanding research in the advertising industry and honor rising stars, research innovation and important member contributions to the field of audience and advertising measurement.

About Innerscope Research(R)

Innerscope Research(R) is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System(TM), Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit www.innerscope.com


'/>"/>
SOURCE Innerscope Research
Copyright©2009 PR Newswire.
All rights reserved

Related biology news :

1. Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
2. Innerscope Research(R) Uses Same-Day Results From Biometric Study to Identify Key Themes, Styles Behind Effective, Engaging Speaker Presentations
3. Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
4. Innerscope Research(R) Receives Three Great Minds Innovation Awards from the Advertising Research Foundation
5. Rutgers Genetics receives $7.8 million for autism research
6. Herr receives Heinz Award for Technology, the Economy and Employment
7. UCI receives $5M from Edwards Lifesciences
8. Yu receives research funding from the Wallace H. Coulter Foundation
9. UGA Odum School of Ecology professor receives grant to study West Nile Virus in NYC
10. UC Riverside biologist receives prestigious MacArthur Fellowship
11. UC Irvine receives $2.18M to explore nano advancements in DNA sequencing
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/6/2017)... 6, 2017 Forecasts by Product ... Readers, by End-Use (Transportation & Logistics, Government & Public ... & Fossil Generation Facility, Nuclear Power), Industrial, Retail, Business ... Are you looking for a definitive report on ... ...
(Date:4/5/2017)... , April 5, 2017 Today HYPR ... that the server component of the HYPR platform is ... providing the end-to-end security architecture that empowers biometric authentication ... HYPR has already secured over 15 million users across ... manufacturers of connected home product suites and physical access ...
(Date:4/4/2017)... , April 4, 2017   EyeLock LLC , ... that the United States Patent and Trademark Office (USPTO) ... covers the linking of an iris image with a ... and represents the company,s 45 th issued patent. ... is very timely given the multi-modal biometric capabilities that ...
Breaking Biology News(10 mins):
(Date:10/12/2017)... , ... October 12, 2017 ... ... announces publication of a United States multicenter, prospective clinical study that demonstrates ... point-of-care diagnostic test capable of identifying clinically significant acute bacterial and viral ...
(Date:10/11/2017)... ... October 11, 2017 , ... The ... context, enabling overexpression experiments and avoiding the use of exogenous expression plasmids. The ... transformative for performing systematic gain-of-function studies. , This complement to loss-of-function studies, ...
(Date:10/11/2017)... HILLS, Calif. , Oct. 11, 2017  SkylineDx today ... (ICR) and University of Leeds ... risk-stratify patients with multiple myeloma (MM), in a multi-centric Phase ... University of Leeds is the sponsor ... and ICR will perform the testing services to include high-risk ...
(Date:10/10/2017)... ... October 10, 2017 , ... ... conjugate (ADC) therapeutics, today confirmed licensing rights that give it exclusive global ... technology developed in collaboration with Children’s Hospital Los Angeles (CHLA). Additionally, ...
Breaking Biology Technology: