Navigation Links
Innerscope Research(R) Receives Three Great Minds Innovation Awards from the Advertising Research Foundation
Date:4/6/2009

CEO Dr. Carl Marci Wins Gold Innovation Award; Senior Scientist Dr. Caleb Siefert Wins Silver Innovation Award; President Brian Levine Receives Certificate of Recognition

BOSTON, April 6 /PRNewswire/ -- Innerscope Research(R), a revolutionary biometric media research firm specializing in Emotional Response Measurement, has received three Great Minds Innovation Awards from the Advertising Research Foundation.

The Innovation Awards, which were presented last week in New York during Re:think 2009: The ARF Annual Convention + Expo, are given annually to people or teams who develop the most innovative research ideas.

Carl Marci, Harvard M.D. and CEO of Innerscope received the Gold Innovation Award for a collaborative study with Olson Zaltman Associates (OZA). To help a major food manufacturer optimize creative executions for packaging and advertising (print and TV), Dr. Marci combined biometrics and the patent-pending eye tracking Innerscope Impact Map(TM).

"It's an honor to be recognized by the Advertising Research Foundation, which stands at the forefront of accepting and promoting new research methodologies, for our ability to take the long awaited promise of neuromarketing and deliver concrete results quickly for clients," said Dr. Marci, who also received a certificate of recognition from the Great Minds Rising Star Awards.

Dr. Siefert, Senior Scientist at Innerscope Research and instructor at Harvard Medical School, received a Silver Innovation Award for research that helped a major cable television network maximize the impact of ads in shows through product placement.

Brian Levine, MIT scientist, president and cofounder of Innerscope Research, received a certificate of recognition for a study conducted on behalf of a major television network that evaluated how audi
'/>"/>

SOURCE Innerscope Research
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2

Related biology news :

1. Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
2. Innerscope Research(R) Uses Same-Day Results From Biometric Study to Identify Key Themes, Styles Behind Effective, Engaging Speaker Presentations
3. Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
4. NPL Cavimeter receives 2009 UIA Outstanding Product Award
5. Roberta A. Pagon receives lifetime award in genetics from March of Dimes
6. The University of Miami receives grants from Royal Caribbean Cruises Ltd.s Ocean Fund
7. Rensselaer receives more than $2 million from New York State to fund stem cell research
8. Tufts University professor receives IADR Pharmacology/Therapeutics/Toxicology Award
9. Dr. King receives IADR Craniofacial Biology Research Award
10. Christopher McCulloch receives the IADR Research in Oral Biology Award
11. NJIT receives $20,000 grant from Horizon Foundation to promote teen health
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/16/2014)... Northridge, Calif. (October 16, 2014) – Post-menopausal women ... effect on hormone levels or genital bleeding, after ... of an investigational fermented soy germ-based nutritional supplement ... according to a new peer-reviewed pilot study reported ... Society (NAMS) annual scientific meeting. , "These ...
(Date:10/15/2014)... Gauß-Allianz has admitted Johannes Gutenberg University Mainz (JGU) ... science hub continues to maintain a significant nationwide ... , "The acceptance of Johannes Gutenberg University Mainz ... a milestone in the national and international competition ... state of Rhineland-Palatinate can be proud that Mainz ...
(Date:10/15/2014)... 15, 2014   Neurotechnology , a provider ... availability of the VeriLook Surveillance 3.0 software ... real-time biometric face identification using live video streams ... The new version not only identifies faces in ... objects while they are moving through the video ...
Breaking Biology News(10 mins):S-equol supplements associated with improved measures of reproductive health in postmenopausal women 2Johannes Gutenberg University Mainz joins Germany's Gauss-Allianz as a full member 2Johannes Gutenberg University Mainz joins Germany's Gauss-Allianz as a full member 3VeriLook Surveillance 3.0 SDK Identifies Faces and Moving Objects, Differentiates Pedestrians from Other Moving Objects in Video Surveillance Systems 2VeriLook Surveillance 3.0 SDK Identifies Faces and Moving Objects, Differentiates Pedestrians from Other Moving Objects in Video Surveillance Systems 3
... researchers from the National Institute of Standards and ... of Maryland has made nano-sized sensors that detect ... pesticides and other productsthat offer several advantages over ... and the ability to detect one or several ...
... and freshwater cichlids in the western branch of the ... surroundinga thriving ecosystem around Lake Kivu. Natural hazards ... borders Rwanda and the Democratic Republic of Congo have ... highland forests for fuel use and subsistence farming has ...
... TOBAGOFlower color in plants is determined by pigments such ... the ultimate color displayed is dependent not only on ... cell shape, presence of metal ions, and pH, among ... color has allowed plant geneticists to engineer new hues, ...
Cached Biology News:Nanowire-based sensors offer improved detection of volatile organic compounds 2Benchmarking a slice of Africa; preserving biodiversity through science 2Benchmarking a slice of Africa; preserving biodiversity through science 3Benchmarking a slice of Africa; preserving biodiversity through science 4Benchmarking a slice of Africa; preserving biodiversity through science 5Engineering blue-hued flowers 2
(Date:10/22/2014)... 2014 Shimadzu Scientific Instruments introduces its ... for the pain management and clinical markets. The software ... review by allowing users to highlight and review results ... QuantAnalytics allows analysts to filter results by group or ... by eliminating the need to sift through analytes of ...
(Date:10/22/2014)... Cranford, NJ (PRWEB) October 22, 2014 ... technologies and services – has been working with a ... Health and New Haven Farms Community Farming Collaborative to ... iPad-based ePRO solution. The study, which started in ... Wellness program that provides participants weekly exposure to and ...
(Date:10/22/2014)... (PRWEB) October 22, 2014 Grace Century, ... and healthcare projects, announces the addition of Dr. ... to its advisory team. Dr. Siddiqui will provide further ... , A graduate of University College Medical School ... degreed in medicine in 2001. With further certification as ...
(Date:10/22/2014)... (PRWEB) October 22, 2014 According ... Market by Service Type (Consulting, Integration, Deployment & ... by Deployment Model (Public, Private, Others (Hybrid & ... MarketsandMarkets, defines and segments the Cloud Professional Services ... and forecasting of revenues. It also identifies the ...
Breaking Biology Technology:Shimadzu Releases QuantAnalytics Open Access LCMS Software Package for Clinical Applications 2myPROpad™ Topic of Panel Discussion at the Yale Food Systems Symposium 2myPROpad™ Topic of Panel Discussion at the Yale Food Systems Symposium 3Dr. Yousef Siddiqui joins the Grace Century Advisory Team 2Cloud Professional Services Market by Public, Private, Hybrid & Community Expected to Reach $34.41 Billion by 2019 - New Report by MarketsandMarkets 2Cloud Professional Services Market by Public, Private, Hybrid & Community Expected to Reach $34.41 Billion by 2019 - New Report by MarketsandMarkets 3Cloud Professional Services Market by Public, Private, Hybrid & Community Expected to Reach $34.41 Billion by 2019 - New Report by MarketsandMarkets 4Cloud Professional Services Market by Public, Private, Hybrid & Community Expected to Reach $34.41 Billion by 2019 - New Report by MarketsandMarkets 5
... Madison, Wis. The next alternative fuel source for ... the basement of a restaurant. , ,The Wisconsin Department ... grant will be awarded to the Madison Environmental Group ... Madison Environmental will be working with the restaurant chain ...
... and excursions relevant to the world of Midwest technology ... week, the Midwest Venture Summit was held in Chicago ... were sponsored by the Chicago chapter of the Keiretsu ... registered to attend, an unofficial count estimated that half ...
... VCT image of the carotid arteries that supply blood to ... University of Michigan Health System are using the system to ... Business Wire. Milwaukee GE Healthcare ... that give physicians a non-invasive view of the heart and ...
Cached Biology Technology:Environmental group works to run cars on Culver's old frying oil 2Environmental group works to run cars on Culver's old frying oil 3Midwest Venture Summit disappoints; Cato grades Midwest governors 2Midwest Venture Summit disappoints; Cato grades Midwest governors 3Midwest Venture Summit disappoints; Cato grades Midwest governors 4GE Healthcare launches new medical scanner, places another in hospitals 2GE Healthcare launches new medical scanner, places another in hospitals 3
... BD Pathway 435 is an affordable, ... plates and slides, providing a broad ... system rapidly acquires high-resolution images with ... flexible computer-controlled excitation and emission filter ...
... include: Microarray hybridization chamber assembly (1 ... clamp, thumbscrew) Microarray chamber user guide ... intended to be cleaned and reused. The ... Catalog Oligo Microarray kits and all custom ...
... Blood Vessel Staining Kit is a very ... vascular endothelial cells, containing both anti-von Willebrand ... applicable to a variety of species. This ... for the staining of frozen and paraffin-embedded ...
... Coon's Modification of Ham's F-12 was ... produced by viral fusion. The modification consists ... and including ascorbic acid. The salt concentrations ... contains 0.863 mg zinc sulfate per liter, ...
Biology Products: