Navigation Links
Innerscope Research(R) Receives Three Great Minds Innovation Awards from the Advertising Research Foundation
Date:4/6/2009

CEO Dr. Carl Marci Wins Gold Innovation Award; Senior Scientist Dr. Caleb Siefert Wins Silver Innovation Award; President Brian Levine Receives Certificate of Recognition

BOSTON, April 6 /PRNewswire/ -- Innerscope Research(R), a revolutionary biometric media research firm specializing in Emotional Response Measurement, has received three Great Minds Innovation Awards from the Advertising Research Foundation.

The Innovation Awards, which were presented last week in New York during Re:think 2009: The ARF Annual Convention + Expo, are given annually to people or teams who develop the most innovative research ideas.

Carl Marci, Harvard M.D. and CEO of Innerscope received the Gold Innovation Award for a collaborative study with Olson Zaltman Associates (OZA). To help a major food manufacturer optimize creative executions for packaging and advertising (print and TV), Dr. Marci combined biometrics and the patent-pending eye tracking Innerscope Impact Map(TM).

"It's an honor to be recognized by the Advertising Research Foundation, which stands at the forefront of accepting and promoting new research methodologies, for our ability to take the long awaited promise of neuromarketing and deliver concrete results quickly for clients," said Dr. Marci, who also received a certificate of recognition from the Great Minds Rising Star Awards.

Dr. Siefert, Senior Scientist at Innerscope Research and instructor at Harvard Medical School, received a Silver Innovation Award for research that helped a major cable television network maximize the impact of ads in shows through product placement.

Brian Levine, MIT scientist, president and cofounder of Innerscope Research, received a certificate of recognition for a study conducted on behalf of a major television network that evaluated how audiences engage with different program genres in order to program commercial pods in each genre that maximize engagement for advertisers.

The awards celebrate outstanding research in the advertising industry and honor rising stars, research innovation and important member contributions to the field of audience and advertising measurement.

About Innerscope Research(R)

Innerscope Research(R) is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System(TM), Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit www.innerscope.com


'/>"/>
SOURCE Innerscope Research
Copyright©2009 PR Newswire.
All rights reserved

Related biology news :

1. Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
2. Innerscope Research(R) Uses Same-Day Results From Biometric Study to Identify Key Themes, Styles Behind Effective, Engaging Speaker Presentations
3. Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
4. NPL Cavimeter receives 2009 UIA Outstanding Product Award
5. Roberta A. Pagon receives lifetime award in genetics from March of Dimes
6. The University of Miami receives grants from Royal Caribbean Cruises Ltd.s Ocean Fund
7. Rensselaer receives more than $2 million from New York State to fund stem cell research
8. Tufts University professor receives IADR Pharmacology/Therapeutics/Toxicology Award
9. Dr. King receives IADR Craniofacial Biology Research Award
10. Christopher McCulloch receives the IADR Research in Oral Biology Award
11. NJIT receives $20,000 grant from Horizon Foundation to promote teen health
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/11/2017)... 11, 2017 NXT-ID, Inc. (NASDAQ:   ... announces the appointment of independent Directors Mr. Robin D. ... Board of Directors, furthering the company,s corporate governance and expertise. ... Gino Pereira , ... forward to their guidance and benefiting from their considerable expertise ...
(Date:4/4/2017)... YORK , April 4, 2017   EyeLock ... today announced that the United States Patent and Trademark ... patent broadly covers the linking of an iris image ... same transaction) and represents the company,s 45 th ... latest patent is very timely given the multi-modal biometric ...
(Date:3/29/2017)... -- higi, the health IT company that operates the largest ... , today announced a Series B investment from BlueCross ... new investment and acquisition accelerates higi,s strategy to create ... health activities through the collection and workflow integration of ... and secures data today on behalf of over 36 ...
Breaking Biology News(10 mins):
(Date:9/19/2017)... ... September 19, 2017 , ... Participants of this ... high-performance fume hood. Along with the advantages and disadvantages of ductless, filtered fume ... hoods in the laboratory. , Attendees will learn from an industry expert about ...
(Date:9/19/2017)... , ... September 19, 2017 , ... ... biological outbreak is about to be eliminated, said Lyle Probst, President, CEO and ... FireflyDX™ technologies different than other pathogen detection solutions, Probst said, “Sample preparation ...
(Date:9/19/2017)... ... September 19, 2017 , ... ... Department of Financial Services (NYS DFS) cybersecurity regulations have transitioned into ... and insurance organizations operating in the state (“Covered Entities”) to conduct an ...
(Date:9/18/2017)... MONTREAL , Sept. 18, 2017   Montrium , a ... announced an exciting new partnership with a groundbreaking non-profit research organization, ... ... for MDMA-assisted psychotherapy studies for PTSD ... FDA has recently granted Breakthrough Therapy Designation to MDMA for the ...
Breaking Biology Technology: