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Innerscope Research(R) Appoints Digital Leader, Andre Marquis, as Senior Vice President of Sales and Marketing
Date:3/20/2009

BOSTON, March 4 /PRNewswire/ -- Innerscope Research(R), a revolutionary biometric media research firm specializing in Emotional Response Measurement, announced today the appointment of Andre Marquis as Senior Vice President of Sales and Marketing. Marquis will be responsible for expanding Innerscope's offering into the growing digital research market.

With more than 20 years experience driving innovative digital initiatives for start-ups and Fortune 500 companies, Marquis delivers an expertise that will continue to position Innerscope as a leader in next-generation media research. Marquis was the founder and/or first management for five entrepreneurial ventures with a total market value of $2 billion.

"Andre's deep technology and digital experience, as well as his success with business strategy, sales and marketing, will help drive Innerscope's continued growth," said Dr. Carl Marci, Innerscope co-founder and CEO. "We're thrilled to add someone with such broad and deep expertise."

Previously, Marquis served as Senior Marketing Officer at Log Savvy Corporation; founder and COO of Chorus, a business unit of Eli Lilly; and Chief Technology and Senior Vice President of Marketing and Product Development at iPIX.

Marquis will mainly focus on Innerscope's multi-platform initiative that allows advertisers and media companies to continue to assess the evolving media landscape with the latest technologies for assessing audience and user experience.

"As media channels converge, I am excited about positioning Innerscope's technology as a solution to the complex questions facing the industry," Marquis said.

Marquis received his B.A. in cognitive science from the University of Rochester and his MBA from the University of California, Berkeley's Haas School of Business.

About Innerscope Research

Innerscope Research(R) is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System(TM), Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit http://www.innerscoperesearch.com/


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SOURCE Innerscope Research
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