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In Today's Economy, You Can Strengthen Your Company by Building Your Brand
Date:4/22/2008

Ion Design Marketing Communications' branding workshop helps business owners clearly communicate their competitive advantage and genuine value

... giving businesses the resilience they need

WASHINGTON, April 22 /PRNewswire/ -- A powerful brand yields confidence, credibility and recognition in the marketplace. It establishes consistency throughout every element of your business, including the overall experience your employees and customers feel. Retaining customers and reaching new ones is a universal business goal and critical to long-term success and growth. A brand strategy empowers both business owners and their employees. And ultimately, it represents who you are, invigorates marketing efforts and advances your business.

Ion Design Marketing Communications, a Frederick, Maryland-based firm, is pleased to announce the launch of its exclusively developed "Building a Genuine Brand" Workshop. This two-hour interactive workshop takes business owners and professional organizations through a detailed process. The workshop is interactive, thought-provoking and can immediately be applied to your business. The concept of branding is quickly simplified, revealing aspects of your business that need attention. Cynthia Bronson, Vice President of the Association of Image Consultants International (AICI) Mid-Atlantic Chapter, said, "The seminar was professional, informative and immediately helped me clarify my vision and mission statement."

Participants in the workshop actively work through the process, utilizing worksheets, viewing graphic presentations, and sharing critical analysis throughout the seminar. By the conclusion, all feel empowered and focused on areas within their business that need attention. "It was concise and presented in simple terms, allowing participants to think through the process and apply it," describes Shelia Washington, Fort Detrick Business Development Office. The workshop becomes the launching pad for b
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SOURCE Ion Design Marketing Communications
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