Navigation Links
If you see a puppy on a package, are you more likely to buy it?
Date:7/31/2013

SEATTLE, July 31, 2013 /PRNewswire/ -- Nimbus-Online, Inc. released today a white paper detailing BioNimbus, a new patent-pending technology that shows truthful human reactions to any part of a package while it is moving through a 3D virtual reality space. The ability to zero in on specific parts of something a person is viewing, and measure biological responses, in real time, marks a huge advancement in the science of optical, neural and biometric measurement.

"We all know people lie on surveys," says Jerry Johnson, president of Nimbus Online, Inc., "so we invented a way to measure truthful responses very accurately." Johnson and David Evans who holds a Ph.D. in experimental social psychology and lectures on the Psychology of Digital Media at the University of Washington authored the white paper. "Companies just want to know, if they put a baseball or a heart on the package will it sell more?" says Johnson. "Until now, science has not been able to answer that question precisely."

Currently, BioNimbus is geared to better consumer packaging solutions, but the potential extends far beyond packaging. Application possibilities range from training security personnel to helping entertainment companies read audience reactions to an actor, measuring their box office appeal before casting a movie.

In action BioNimbus looks like the person, wearing headgear, is just playing a video game, but it's really a high-tech device that pinpoints which particular part of an item they see is stimulating them most. People can select items from virtual shelves and turn them to examine all surfaces while their eyes, brainwaves and electrodermal (skin) activity are simultaneously tracked. The technology is already garnering serious interest from big retailers and consumer products companies eager to determine what will make their packages or advertisements sell more.

The parent
'/>"/>

SOURCE BioNimbus.VIEcommunication.com
Copyright©2012 PR Newswire.
All rights reserved

Page: 1 2

Related biology news :

1. Costs for changing pollution criteria in Florida waters likely to exceed EPA estimates
2. Evidence shows that anti-depressants likely do more harm than good, researchers find
3. Nearly one-tenth of hemispheres mammals unlikely to outrun climate change
4. Girls mathematics performance more likely to suffer than boys as a result of mathematics anxiety
5. Research warns Asia unlikely to achieve climate, poverty goals unless womens rights are recognized
6. Southern elephant seals likely detect prey bioluminescence for foraging
7. Coral scientists use new model to find where corals are most likely to survive climate change
8. African Americans less likely to adhere to DASH diet for lowering blood pressure
9. Odorant shape and vibration likely lead to olfaction satisfaction
10. Older adults who are frail much more likely to be food insufficient, according to national study
11. Report: Cleanup of some contaminated groundwater sites unlikely for decades
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/20/2014)... 20, 2014 George E. Fox, a John and Rebecca ... Houston (UH), was named a fellow in the International Society ... , Fox is one of four members two from ... chosen as fellows in 2014. Fellows are elected every three ... than 500 members from more than 20 countries, the ISSOL ...
(Date:8/20/2014)... LAKE CITY Researchers at Huntsman Cancer Institute (HCI) at ... forms of the gene that encodes BCR-ABL, the unregulated ... According to the American Cancer Society, nearly 6,000 new ... Drugs already in use, called tyrosine kinase inhibitors (TKIs), ... They do not cure CML but control it in ...
(Date:8/20/2014)... /CNW/ -  Issue Serious allergic reactions ... life threatening for some children.    What you ... have food allergies and this number may be increasing, especially ... estimated to have food allergies.  The symptoms ... hives to breathing difficulties and loss of consciousness. Symptoms can ...
Breaking Biology News(10 mins):UH professor named fellow by International Astrobiology Society 2Blueprint for next generation of chronic myeloid leukemia treatment 2Information Update - Allergens and food safety at school - What's in your child's lunch? 2Information Update - Allergens and food safety at school - What's in your child's lunch? 3
... underfunding health: so what kind of new development paradigm will ... and where will sexual and reproductive health and rights (SRHR) ... latest themed issue of Reproductive Health Matters explore ... at the global policy level, and the evolution of the ...
... 9, 2013) A new study shows that high school ... closer to sea-level, a phenomenon attributed to physiological changes in ... skull. "This is the first time any research has ... professor of epidemiology at the Colorado School of Public Health ...
... , Dec. 9, 2013 Today, the country,s ... a Series D extension of $15 million in new ... its venture capital arm, Qualcomm Ventures, brings Practice Fusion,s ... raised to date at $149 million. The round was ...
Cached Biology News:Reproductive Health Matters announces publication of its latest themed issue: New development paradigm 2Study shows first link between altitude and concussion 2Practice Fusion Raises Additional $15M to Close Year of Exponential Platform Growth 2Practice Fusion Raises Additional $15M to Close Year of Exponential Platform Growth 3
(Date:8/20/2014)... Livermore, California (PRWEB) August 20, 2014 ... to develop and apply the most complete climate ... challenging and demanding climate change issues. , Eight ... combining forces with the National Center for Atmospheric ... in the new effort. Other participating national laboratories ...
(Date:8/20/2014)... Not long ago, it was more or less ... in the development cycle – even after the final ... that, like many things GxP, expectations for early E&L ... drug sponsors have been required by authorities to provide ... I/II. It’s not only clinical trial material containers causing ...
(Date:8/20/2014)... 20, 2014 GraphDB™ 6.0 ... including improvements to the enterprise replication cluster, faster ... Lucene, SOLR and Elasticsearch. This release happens to ... performance triplestore – GraphDB™ was formerly known as ... the only mature enterprise resilient RDF triplestore will ...
(Date:8/19/2014)... A Geisinger researcher on a personal crusade ... for Disease Control and Prevention (CDC) award recognizing his ... Joseph Boscarino , Ph.D. MPH, senior ... of researchers nominated for the Centers for Disease Control ... Data Methods and Study Design. "Hepatitis C ...
Breaking Biology Technology:New Project Is the ACME of Addressing Climate Change 2New Project Is the ACME of Addressing Climate Change 3Are Extractable and Leachables going Phase-Appropriate? New Webinar Hosted by Xtalks 2Ontotext Improves Its RDF Triplestore, GraphDB™ 6.0: Enterprise Resilience, Faster Loading Speeds and Connectors to Full-Text Search Engines Top the List of Enhancements 2Ontotext Improves Its RDF Triplestore, GraphDB™ 6.0: Enterprise Resilience, Faster Loading Speeds and Connectors to Full-Text Search Engines Top the List of Enhancements 3Ontotext Improves Its RDF Triplestore, GraphDB™ 6.0: Enterprise Resilience, Faster Loading Speeds and Connectors to Full-Text Search Engines Top the List of Enhancements 4Geisinger investigator nominated for federal award 2Geisinger investigator nominated for federal award 3
... aTyr Pharma, the physiocrine therapeutics company, today announced ... by Domain Associates.  Domain joins existing venture investors ... also participated in the financing.  Proceeds will be ... pipeline and advance physiocrine drug candidates into clinical ...
... announced that it has successfully modified yeast to be ... encountered in the bioproduction of fuel ethanol. In doing ... more ethanol. "We are very pleased ... developing a 2nd generation with yet better commercial performance ...
... ITHACA, N.Y. The human hand is an amazing ... but for a robot, this "gripping" mechanism is a vexing ... of Chicago and iRobot have bypassed traditional designs based around ... using everyday ground coffee and a latex party balloon. ...
Cached Biology Technology:aTyr Pharma Secures $23M Financing From Top Tier Venture Investor 2iDiverse Develops Stress Resistant Yeast for Producing Fuel Ethanol 2Robotic gripper runs on coffee ... and balloons 2
... is a powerful application for DNA ... novel interface, Expression makes complex computational ... Expression uses the very latest computing ... the way sequences are analysed. Features ...
Topoisomerase II...
BD BioCoat Fibronectin 150 mm Culture Dishes...
... General description: Dish uses include large-scale colony-counting ... with PBA Flexys TM automated colony ... is a new product number, created to ... no availability yet, please order under the ...
Biology Products: