Navigation Links
If you see a puppy on a package, are you more likely to buy it?
Date:7/31/2013

SEATTLE, July 31, 2013 /PRNewswire/ -- Nimbus-Online, Inc. released today a white paper detailing BioNimbus, a new patent-pending technology that shows truthful human reactions to any part of a package while it is moving through a 3D virtual reality space. The ability to zero in on specific parts of something a person is viewing, and measure biological responses, in real time, marks a huge advancement in the science of optical, neural and biometric measurement.

"We all know people lie on surveys," says Jerry Johnson, president of Nimbus Online, Inc., "so we invented a way to measure truthful responses very accurately." Johnson and David Evans who holds a Ph.D. in experimental social psychology and lectures on the Psychology of Digital Media at the University of Washington authored the white paper. "Companies just want to know, if they put a baseball or a heart on the package will it sell more?" says Johnson. "Until now, science has not been able to answer that question precisely."

Currently, BioNimbus is geared to better consumer packaging solutions, but the potential extends far beyond packaging. Application possibilities range from training security personnel to helping entertainment companies read audience reactions to an actor, measuring their box office appeal before casting a movie.

In action BioNimbus looks like the person, wearing headgear, is just playing a video game, but it's really a high-tech device that pinpoints which particular part of an item they see is stimulating them most. People can select items from virtual shelves and turn them to examine all surfaces while their eyes, brainwaves and electrodermal (skin) activity are simultaneously tracked. The technology is already garnering serious interest from big retailers and consumer products companies eager to determine what will make their packages or advertisements sell more.

The parent company of Nimbus-Online, Cascade Strategies, has been around for 22 years, working with many Fortune 500 companies and their Advertising Agencies. Johnson and his team of data scientists at Nimbus-Online toiled for 4 years to fine-tune BioNimbus.

White paper, photos, video and background at BioNimbus.VIEcommunication.com

Media Contact:
Wendy Wiley
425-221-1362
wendy@viecommunication.com


'/>"/>
SOURCE BioNimbus.VIEcommunication.com
Copyright©2012 PR Newswire.
All rights reserved

Related biology news :

1. Costs for changing pollution criteria in Florida waters likely to exceed EPA estimates
2. Evidence shows that anti-depressants likely do more harm than good, researchers find
3. Nearly one-tenth of hemispheres mammals unlikely to outrun climate change
4. Girls mathematics performance more likely to suffer than boys as a result of mathematics anxiety
5. Research warns Asia unlikely to achieve climate, poverty goals unless womens rights are recognized
6. Southern elephant seals likely detect prey bioluminescence for foraging
7. Coral scientists use new model to find where corals are most likely to survive climate change
8. African Americans less likely to adhere to DASH diet for lowering blood pressure
9. Odorant shape and vibration likely lead to olfaction satisfaction
10. Older adults who are frail much more likely to be food insufficient, according to national study
11. Report: Cleanup of some contaminated groundwater sites unlikely for decades
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/22/2016)... June 22, 2016 On Monday, the Department ... industry to share solutions for the Biometric Exit Program. ... and Border Protection (CBP), explains that CBP intends to ... the United States , in order ... defeat imposters. Logo - http://photos.prnewswire.com/prnh/20160622/382209LOGO ...
(Date:6/9/2016)... June 9, 2016  Perkotek an innovation leader in attendance control systems is proud ... work hours, for employers to make sure the right employees are actually signing in, ... ... ... ...
(Date:6/2/2016)... 2, 2016   The Weather Company , an IBM ... an industry-first capability in which consumers will be able to ... ask questions via voice or text and receive relevant information ... Marketers have long sought an advertising solution that ... be personal, relevant and valuable; and can scale across millions ...
Breaking Biology News(10 mins):
(Date:6/24/2016)... ... June 24, 2016 , ... While the majority of commercial spectrophotometers ... 5000 and the 6000i models are higher end machines that use the more unconventional ... spectrophotometer’s light beam from the bottom of the cuvette holder. , FireflySci has ...
(Date:6/23/2016)... ... June 23, 2016 , ... Mosio, ... second eBook, “Clinical Trials Patient Recruitment and Retention Tips.” Partnering with experienced clinical ... eBook by providing practical tips, tools, and strategies for clinical researchers. , “The ...
(Date:6/23/2016)... 2016   Boston Biomedical , an industry ... to target cancer stemness pathways, announced that its ... Drug Designation from the U.S. Food and Drug ... including gastroesophageal junction (GEJ) cancer. Napabucasin is an ... cancer stemness pathways by targeting STAT3, and is ...
(Date:6/23/2016)... , June 23, 2016 A person commits ... the crime scene to track the criminal down. ... U.S. Food and Drug Administration (FDA) uses DNA evidence to ... Sound far-fetched? It,s not. The FDA has ... to support investigations of foodborne illnesses. Put as simply as ...
Breaking Biology Technology: