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IDEMA Reveals Program Highlights for DISKCON USA 2007

Conference Embarks on New Strategic Direction in 21st Year of Service and

Embraces Both Flash and HDD Suppliers Under One Roof

SUNNYVALE, Calif., Sept. 10 /PRNewswire/ -- Dedicated to the storage industry and its robust dynamic supply chain, IDEMA today announced program highlights for DISKCON USA 2007, the premier storage industry event, to be held on September 18 - 20 at the Hyatt Regency Hotel / Santa Clara Convention Center in Santa Clara, California.

Presented by IDEMA, DISKCON USA 2007 will reveal new and emerging storage technologies, address compelling issues facing the industry and bring together the most influential storage organizations under one roof. This year's conference theme titled "Storage Goes Main Street -- Drive On!" marks a new strategic direction for the show as it embraces both Hard Disk Drive and Flash technologies.

As with previous events, DISKCON will address technology in its present and projected future forms, while calling on industry experts to define how these technologies can be applied for optimum results. Noted topics covered at this year's event include: Hard Disk Drives, Flash memories, hybrid designs as well as emerging technologies which may reside in the laboratories today, but could have a future impact on storage.

New to the show floor is "Applications Avenue" which will feature ground- breaking Hard Disk Drive (HDD) and Solid State Drive (SSD) applications. This "must see" part of the show includes: the Hard Drive Enabled Car from Seagate featuring 120 Gigabytes of storage capacity for navigation, digital music, video, photos, satellite radio, office applications and web browsing; Fujitsu's biometric identification system; Samsung's Hybrid HDD laptop; Hitachi GST's new gaming PCs; and a fully operational STEC Solid State Drive being subjected to insane amounts of shock and vibration.

"As we celebrate 21 years of service, we are proud to be embracing all forms of storage technologies," said Joel Weiss, president for IDEMA. "This year's conference will be focusing on the pivotal role that Flash and Hard Disk Drives are going to play as they continue to transform the consumer and enterprise markets. No other industry event dares to tackle the tough issues facing the storage industry while bringing together such a dynamic group of powerhouses like DISKCON USA."

DISKCON USA 2007 Program Highlights:

Tuesday, September 18, 2007

Flash Basics Class:

-- 1:00pm - 5:00pm: This half-day seminar from KnowledgeTek provides a

clear understanding of the concepts, possibilities and drawbacks of

Flash storage. It is presented at a level appropriate for those with

or without a technical background. Learn what Flash is and isn't; the

basics of how it works; why Flash has beaten the Hard Disk Drive in

some applications; challenges and opportunities for its wider

adoption; skepticism for claims of reliability, low-cost and low-

power; limitations for its future (does it hit a wall in 5 years?);

and what is poised to replace it.

Wednesday, September 19, 2007

Exhibits open from 10:00am - 6:00pm

-- 8:30am - 9:05am: New Avenues for Storage; Speakers: Dr. Joel Weiss,

IDEMA and Dave Reinsel, IDC

-- 9:05am - 10:30am: Storage Requirements of Consumer Electronics: Mobile

Applications; Speakers: Toshiba, Seagate, Samsung, Western Digital,

Fujitsu and Hitachi GST

-- 11:15am - 12:30pm: Storage Requirements of Consumer Electronics: The

Digital Home; Speakers: Marvell, Buffalo, Seagate, Scientific Atlanta

and SanDisk

-- 12:30pm - 2:00pm: Executive Roundtable: Senior executives from

Fujitsu, Hitachi GST, Seagate, STEC, Toshiba and Western Digital will

answer frank questions about the next big trends in storage and more

-- 2:00pm - 3:30pm: Supporting Main Street Applications: Storage Systems

Make Applications Possible; Speakers: Coughlin & Associates, Western

Digital, Network Appliance, DAVE Networks and Hitachi GST

-- 4:00pm - 5:00pm: Component and Equipment Technology; Speakers: KLA-

Tencor, Veeco, Intevac and Canon ANELVA

-- 5:00pm - 6:00pm: Beer & Wine Reception on the Show Floor -- a great

opportunity for candid discussion with key exhibitors from the HDD and

SSD industries

Thursday, September 20, 2007

Exhibits open from 10:00am - 4:00pm

-- 8:30am - 10:15am: HDD Technology: The Driver for Continuing Storage

Success; Speakers: Hitachi GST, Seagate, Toshiba and Hutchinson

-- 10:45am - 12:45pm: Alternative and Emerging Storage Concepts and

Products; Speakers: Intermatix, STEC, SanDisk, Samsung, Freescale

Semiconductor and Intel

-- 12:45pm - 2:15pm: Special Luncheon Keynote Speaker: Joni Clark,

Chairwoman, Hybrid Storage Alliance

-- 2:15pm - 4:15pm: Market Analyst Panel: Consolidation and Competition

Re-shaping the Industry; this panel will consist of several Wall

Street and industry analysts who will discuss the emerging challenges

and opportunities for the Hard Drive industry. Speakers include: IDC,

Lehman Brothers, iSuppli, TrendFOCUS and Needham & Company


Conference registration is currently underway. Pre-registration for the exhibit show floor is $20.00 for IDEMA members and $30.00 for non-members. Save money now by pre-registering as prices will increase on site. Full conference registration is as follows:

Two day conference attendance (pre-registration prices):

-- $595 for IDEMA members

-- $825 for non-members

One day conference attendance:

-- $325 for IDEMA members

-- $455 for non-members

For more information on DISKCON USA 2007, please visit the link below: 3


Now celebrating its 21-year anniversary, IDEMA is the storage association for the digital lifestyle representing 340 member companies in the personal computing, enterprise and consumer electronic storage with offices in Sunnyvale, CA, Singapore and Tokyo, Japan. For more information, please visit:

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