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ID Analytics Strengthens Management Team With Appointment of Senior Executives

SAN DIEGO, March 23, 2011 /PRNewswire/ -- ID Analytics, Inc., a leader in consumer risk management, today announced the addition of three senior executives to its management team and two strategic customer relationship executives. Steven Seoane has joined the company as vice president of enterprise solutions, Dr. Joseph Barr as chief scientist and Felice Rando as director of analytics. Seoane, Barr and Rando bring a half century of product development, strategy, analytics and technical leadership to the Company. Two new customer executives, Ken Pruett and Eric Gunderson, will provide deeper relationship expertise.

Steven Seoane will lead ID Analytics' Enterprise Product group and will be responsible for leveraging the company's enterprise capabilities to drive new growth. He has more than 15 years of experience building and leading high performing product, analytical and technical teams in challenging environments.

In his previous role as vice president of credit risk and analytics at LexisNexis, Seoane was responsible for product and market development, as well as revenue growth for credit risk and analytic solutions. While at LexisNexis, Seoane helped the company achieve double-digit revenue growth for new products while reducing costs. Prior to LexisNexis, he held senior positions at Choicepoint and Capital One. Seoane is a graduate of the U.S. Naval Academy and earned an MBA from the University of Maryland.

As an expert in statistical modeling, Dr. Joseph Barr will lead strategic research and development activities at ID Analytics, providing continued innovation and technical leadership for the Company's analytics team. He brings a wealth of high-end analytics consulting experience from the financial services, government and healthcare industries, among others.

Most recently, he was the chief technology officer at Chi Analytics, an organization that provides analytical services for the financial services industry, where he initiated all IP development and implementation. Prior to his role at Chi Analytics, Barr worked with organizations including Blue Cross and Blue Shield of Michigan, Lockheed Martin, and the U.S. Department of Housing and Urban Development as an independent statistical consultant. Barr is a graduate of Florida State University and earned a Ph.D. from the University of New Mexico.

An experienced data scientist, business consultant and entrepreneur, Felice Rando will be responsible for managing all of ID Analytics' mainline modeling projects, as well as client services and support activities. Most recently, he served as an analytics business consultant with KXEN. Prior to KXEN, Rando held the position of director of analytics at First Data Corporation, where he developed dozens of predictive models in credit risk, fraud and marketing for well-known financial and retail institutions. Early in his career, he was a research scientist at the University of Washington. Rando earned a master's in statistics from Universita degli Studi di Roma 'La Sapienza' and a master's of applied statistics from Macquarie University in Sydney, Australia.

"Steven, Joseph and Felice bring a wealth of insight, experience and corporate leadership to ID Analytics and will be tremendous assets to our team," said Bruce Hansen, chairman and CEO, ID Analytics, Inc. "Their depth of product development and analytics experience will help us improve our identity risk, credit analytics and consumer protection solutions as we grow our base of customers and expand into new markets."

Additionally, ID Analytics has hired two new strategic account directors to help drive value across key customers. Ken Pruett, formerly from Experian will manage key strategic relationships on the East Coast and Eric Gunderson, formerly from analytics firm KXEN will focus on key customers in the Midwest region.

About ID Analytics, Inc.

ID Analytics is transforming consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network®—one of the nation's largest networks of cross-industry behavioral data—with advanced science, ID Analytics provides unprecedented visibility into identity risk and creditworthiness. Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. Please visit us on the web at

ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.

SOURCE ID Analytics, Inc.
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