There are 7 billion people inhabiting the world today. In five years there will be 5.6 billion mobile devices sold – which means 80% of the current global population would each have a mobile device.
As it becomes cheaper to own a mobile phone, people without a lot of spending power will be able to do much more than they can today.
For example, in India, using speech technology and mobile devices, IBM enabled rural villagers who were illiterate to pass along information through recorded messages on their phones. With access to information that was not there before, villagers could check weather reports for help them decide when to fertilize crops, know when doctors were coming into town, and find the best prices for their crops or merchandise..
Growing communities will be able to use mobile technology to provide access to essential information and better serve people with new solutions and business models such as mobile commerce and remote healthcare.
Think about how often we're flooded with advertisements we consider to be irrelevant or unwanted. It may not be that way for long.
In five years, unsolicited advertisements may feel so personalized and relevant it may seem spam is dead. At the same time, spam filters will be so precise you'll never be bothered by unwanted sales pitches again.
Imagine if tickets to your favorite band are put on hold for you the moment they became available, and for the one night of the week that is free on your calendar. Through alerts direct to you, you'll be able to purchase tickets instantly from y
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