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Hoyos Group Appoints Anthony Antolino as Chief Marketing Officer
Date:3/31/2011

NEW YORK, March 31, 2011 /PRNewswire/ -- Hoyos Group announced today the appointment of Anthony Antolino as Chief Marketing Officer, effective April 1, 2011.

As Chief Marketing Officer, Antolino will be a member of Hoyos Group's senior executive team, leading the company's global marketing functions including strategic marketing, strategic business development, brand strategy, positioning and development, channel marketing development, corporate communications and media relations.

Hoyos has revolutionized the access control and identity management industry by delivering next-generation iris based systems to companies in the financial services and government sectors. They anticipate expansion into the consumer sector in 2011. The company has developed a portfolio of hardware and software services and business methods that utilize iris biometric technologies to help businesses and governments around the world overcome the everyday challenges of identity management. Hoyos' current portfolio of proven products includes the HBOX®, HBOX®-V, HCAM®, EyeSwipe®, EyeSwipe-Mini® and EyeSwipe Nano®.

Antolino, 39, joins Hoyos Group with over 15 years of strategy, marketing and digital technology innovation expertise. An acknowledged innovative marketer, Antolino was recognized as one of 40 under 40 in Consumer Electronics for 2010. Prior to joining Hoyos Group, he spent the past four years as Senior Vice-President of DMC Worldwide, a leading global enterprise and consumer products organization. Antolino was recruited to help reinvent the near 60 year old organization. In this role, he developed and successfully executed a re-positioning and growth strategy creating diverse innovative revenue vehicles and significantly increasing the overall asset value of the company.

"Over the past four years Hoyos Group has developed our portfolio of iris based biometrics technologies to the point where we are ready to aggressively market them to the global business community. Adding Tony to our senior management team will provide rocket-fuel to our growth prospects," said Hector Hoyos, Chairman and Chief Executive Officer of Hoyos Group. "Hoyos has incredibly aggressive growth goals, and Tony will provide the strategic marketing vision and direction to propel us to become the next great technology brand."

Antolino has nearly 2 decades of experience launching both business focused and consumer products and services including the development and launch of Cocoon Innovations, a company created to innovate personal storage and organization for digital consumers. He was integral in conceptualizing DMC Capital Funding, a private equity firm created to strategically leverage the core competencies of DMC Worldwide and, most notably, in 2009, Antolino created the concept for Copia, the breakthrough social commerce business model which brings together content, community and commerce. Copia has gained critical acclaim including being named by Gartner Market Research as one of the three "most transformative" companies in media in the 2010 Cool Vendor Report.

"Industry shifts are happening with increasing speed and lethality.  Companies must maintain a talent mindset with an emphasis on identifying leaders who can operate in this environment," said Jeff Carter, Hoyos Chief Development Officer. "Tony defines that profile and we are pleased to have him join the team."

"As innovation and the rate of change in the b-to-b and consumer marketplace continues to accelerate, and consumers' demand for deeper digital experiences across devices increases, mitigating cyber fraud, protecting privacy and providing security becomes increasingly complex. The disruptive technology solution Hoyos created transcends market sectors and application use and will transform how physical and digital identity is protected and accessed the world over," said Antolino.

"In my nearly 20 years of marketing technology products, I have never seen a more disruptive or exciting suite of technology solutions as the Hoyos offerings," said Antolino.

About Hoyos Group

Hoyos Group is a global company with shareholders from across the world. It was incorporated in San Juan, Puerto Rico in November of 2005 as an intellectual property holding company with a world class R&D operation. Today, Hoyos is revolutionizing the access control and identity management industry. The global reliance upon electronic data and transactions has created an increasing need to secure identity and control access to physical locations, electronic networks and the devices that connect to them in order to combat the very costly threats of identity theft and financial fraud. Hoyos delivers a vastly different operating model where privacy, convenience and security are synonymous.

MEDIA CONTACT:
Lewis Goldberg
KCSA Strategic Communications
(212) 896-1248
lgoldberg@kcsa.com


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SOURCE Hoyos Group
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