Navigation Links
How about dessert?
Date:5/30/2008

People with highly developed emotional sensibilities are better at making product choices, according to a new study in the Journal of Consumer Research.

"Consumers who understand their emotional ability can make higher quality consumption decisions such as health decisions and product choices," explain the authors, Blair Kidwell, David M. Hardesty, and Terry L. Childers (University of Kentucky). "A person can know a lot about nutrition and know what foods are not healthy, but can still make poor decisions when unable to recognize, reason, and solve problems based on emotional patterns," they add. For example, compulsive eaters may understand nutrition, but they may not realize their emotions affect their food choices.

This research establishes a new method for assessing consumers' emotional intelligence. The authors developed a scale by testing undergraduates with more than 110 questions about emotions and consumption. As a result of this research, the authors were able to determine which emotion-related questions best predicted overeating.

The researchers then narrowed the questions to 18. They measured four different dimensions of consumer emotional ability: perceiving, facilitating, understanding, and managing emotions. This 18-item scalecalled the CEIS, or Consumer Emotional Intelligence Scaleis a highly reliable indicator of consumer behavior.

It seems consumers who care about healthy eating need to consider their feelings instead of studying nutrition labels.


'/>"/>

Contact: Rudy Faust
rfaust@press.uchicago.edu
773-834-0386
University of Chicago Press Journals
Source:Eurekalert

Page: 1

Related biology news :

1. Scientists discover stinging truths about jellyfish blooms in the Bering Sea
2. The FAQs about the human genome
3. Ancient sunflower fuels debate about agriculture in the Americas
4. Grant to fund answers about St. Johns River
5. Researchers uncover details about how dietary restriction slows down aging
6. Tomato pathogen genome may offer clues about bacterial evolution
7. Despite awareness of global warming Americans concerned more about local environment
8. Fungi can tell us about the origin of sex chromosomes
9. Study shows Darwin was wrong about the origins of chickens
10. Darwin was wrong about the wild origin of the chicken
11. Poll Shows Strong Doubts About Effectiveness of Federal Employment Verification System
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/18/2017)... 18, 2017  Socionext Inc., a global expert in SoC-based imaging ... server, the M820, which features the company,s hybrid codec technology. A ... Tera Probe, Inc., will be showcased during the upcoming Medtec Japan ... at the Las Vegas Convention Center April ... Click here for ...
(Date:4/13/2017)... April 13, 2017 UBM,s Advanced Design and ... will feature emerging and evolving technology through its 3D ... will run alongside the expo portion of the event ... and demonstrations focused on trending topics within 3D printing ... and manufacturing event will take place June 13-15, 2017 at ...
(Date:4/11/2017)... , April 11, 2017 Crossmatch®, ... secure authentication solutions, today announced that it has ... Advanced Research Projects Activity (IARPA) to develop next-generation ... program. "Innovation has been a driving ... Thor program will allow us to innovate and ...
Breaking Biology News(10 mins):
(Date:10/11/2017)... ... October 11, 2017 , ... ... its endogenous context, enabling overexpression experiments and avoiding the use of exogenous expression ... guides is transformative for performing systematic gain-of-function studies. , This complement to ...
(Date:10/11/2017)... ... October 11, 2017 , ... ... will be hosting a Webinar titled, “Pathology is going digital. Is your lab ... digital pathology adoption best practices and how Proscia improves lab economics and realizes ...
(Date:10/11/2017)... ... October 11, 2017 , ... Disappearing forests and increased emissions are the ... million people each year. Especially those living in larger cities are affected by air ... one of the most pollution-affected countries globally - decided to take action. , “I ...
(Date:10/10/2017)... ... 10, 2017 , ... San Diego-based team building and cooking events company, Lajollacooks4u, ... The bold new look is part of a transformation to increase awareness, appeal ... growth period. , It will also expand its service offering from its signature gourmet ...
Breaking Biology Technology: