Navigation Links
How about dessert?
Date:5/30/2008

People with highly developed emotional sensibilities are better at making product choices, according to a new study in the Journal of Consumer Research.

"Consumers who understand their emotional ability can make higher quality consumption decisions such as health decisions and product choices," explain the authors, Blair Kidwell, David M. Hardesty, and Terry L. Childers (University of Kentucky). "A person can know a lot about nutrition and know what foods are not healthy, but can still make poor decisions when unable to recognize, reason, and solve problems based on emotional patterns," they add. For example, compulsive eaters may understand nutrition, but they may not realize their emotions affect their food choices.

This research establishes a new method for assessing consumers' emotional intelligence. The authors developed a scale by testing undergraduates with more than 110 questions about emotions and consumption. As a result of this research, the authors were able to determine which emotion-related questions best predicted overeating.

The researchers then narrowed the questions to 18. They measured four different dimensions of consumer emotional ability: perceiving, facilitating, understanding, and managing emotions. This 18-item scalecalled the CEIS, or Consumer Emotional Intelligence Scaleis a highly reliable indicator of consumer behavior.

It seems consumers who care about healthy eating need to consider their feelings instead of studying nutrition labels.


'/>"/>

Contact: Rudy Faust
rfaust@press.uchicago.edu
773-834-0386
University of Chicago Press Journals
Source:Eurekalert

Page: 1

Related biology news :

1. Scientists discover stinging truths about jellyfish blooms in the Bering Sea
2. The FAQs about the human genome
3. Ancient sunflower fuels debate about agriculture in the Americas
4. Grant to fund answers about St. Johns River
5. Researchers uncover details about how dietary restriction slows down aging
6. Tomato pathogen genome may offer clues about bacterial evolution
7. Despite awareness of global warming Americans concerned more about local environment
8. Fungi can tell us about the origin of sex chromosomes
9. Study shows Darwin was wrong about the origins of chickens
10. Darwin was wrong about the wild origin of the chicken
11. Poll Shows Strong Doubts About Effectiveness of Federal Employment Verification System
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/20/2017)... 20, 2017 At this year,s CeBIT Chancellor Dr. ... manufacturer DERMALOG. The Chancellor came to the DERMALOG stand together with the ... year,s CeBIT partner country. At the largest German biometrics company the two ... face and iris recognition as well as DERMALOG´s multi-biometrics system.   ... ...
(Date:3/16/2017)... 2017 CeBIT 2017 - Against identity fraud with DERMALOG solutions "Made ... ... Used combined in one project, multi-biometric solutions provide a crucial contribution against identity ... Used combined in one project, multi-biometric ... ...
(Date:3/9/2017)... Australia , March 9, 2017 ... the prestigious World Lung Imaging Workshop at the University ... , was invited to deliver the latest data to ... globally recognised event brings together leaders at the forefront ... developments in lung imaging. "The quality ...
Breaking Biology News(10 mins):
(Date:3/24/2017)... Biotech Ltd. ("Sinovac" or the "Company") (NASDAQ: SVA), a leading provider ... that its board of directors has amended its shareholder rights plan. The ... 2017 to March 27, 2018. The amendment was not in response to ... ... Ltd. is a China -based biopharmaceutical company that ...
(Date:3/23/2017)... ... ... to announce it has become the premiere team-building cooking event company in San Diego. ... as Illumina, HP and Qualcomm, and is ranked #1 in its category on Trip Advisor. ... new team building format, a way for teams to not only interact with one another ...
(Date:3/23/2017)... MENLO PARK, Calif., March 23, 2017  BioPharmX ... developing products for the dermatology market, today reported ... Jan. 31, 2017, and will provide an update ... from the year. "We are pleased ... productive year for BioPharmX," said President Anja Krammer. ...
(Date:3/23/2017)... Colo. , March 23, 2017  Agriculture technology ... Series A financing and note conversion to commercialize its ... Planet is focused on developing products that are simultaneously ... $30 million in the last 18 months. This latest ... North Bridge Venture Partners. The company,s ...
Breaking Biology Technology: