Navigation Links
Healthier Happy Meals
Date:12/19/2013

What would happen if a fast-food restaurant reduces the calories in a children's meal by 104 calories, mainly by decreasing the portion size of French fries? Would children compensate by choosing a more calorie dense entre or beverage? Researchers at Cornell University, Dr. Brian Wansink and Dr. Andrew Hanks, analyzed transaction data from 30 representative McDonald's restaurants to answer that question.

Prior to 2012, the Happy Meal was served with one of three entre options (chicken nuggets, cheeseburger, hamburger), a side item (apples or small size French fry), and a beverage (fountain beverage, white milk, chocolate milk, apple juice). By April 2012, all restaurants in this chain served a smaller size "kid fry" and a packet of apples with each CMB. Wansink and Hanks found that this change in default side offerings resulted 98 of the 104-calorie decrease in the CMB.

With such a large decrease in calories, would children compensate by choosing a more calorie dense entre or beverage? Wansink and Hanks found that 99% of children ordered the same entre, and orders of chicken nuggets (the lowest calorie entre) remained flat at nearly 62% of all orders. Yet, nearly 11% fewer children took caloric soda as a beverage and 22% more chose white or chocolate milka more satiating beverage. This increase was partially due to small changes in advertising for milk. Interestingly, the chocolate milk served in 2012 was of the fat-free variety compared to the 1% milk variety served previously. It also contained 40 fewer calories. Overall, the substitutions in beverage purchases resulted in 6 fewer calories served with the average CMB.

Small changes in the automaticor defaultfoods offered or promoted in children's meals can reduce calorie intake and improve the overall nutrition from selected foods as long as there is still an indulgence. Importantly, balancing a meal with smaller portions of favored foods might avoid reactance and overeating. Just as managers have done this in restaurants, parents can do this at home.


'/>"/>

Contact: Brian Wansink
wansink@cornell.edu
607-229-3896
Cornell Food & Brand Lab
Source:Eurekalert  

Related biology news :

1. New antibiotic could make food safer and cows healthier
2. Starting a family does not encourage parents to eat healthier
3. Richer parasite diversity leads to healthier frogs, says University of Colorado study
4. Childrens healthy diets lead to healthier IQ
5. Eliza Corporation and BlueCross BlueShield of South Carolina Drive Awareness and Healthier Behavior to Increase Colorectal Cancer Screenings by 45 Percent
6. Team including UC Riverside entomologist honored for research leading to healthier potato chips
7. Obese moms give birth to heart healthier kids following bariatric surgery
8. New study shows probiotics help fish grow up faster and healthier
9. Eating fewer, larger meals may prove healthier for obese women
10. Libertarian paternalism and school lunches: Guiding healthier behavior while preserving choices
11. Teen mentors inspire healthier choices in younger children
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Healthier Happy Meals
(Date:1/24/2017)... 24, 2017 Biopharm Reports has carried ... use of nuclear magnetic resonance spectroscopy (NMR). This ... profiled current practices, developments, trends and end-user plans ... growth and opportunities. These areas include growth in ... needs and innovation requirements, hyphenated NMR techniques, main ...
(Date:1/24/2017)... -- It sounds simple and harmless—an electronic sensor attached ... and alerts parents on their smart phones if, ... But pediatric experts argue that such devices may ... of medical benefits, especially to healthy babies. ... of healthy babies, promising peace of mind about ...
(Date:1/23/2017)... 23, 2017  The latest mobile market research from ... dropped dramatically. The quarterly average price of a biometric ... in Q4 2016.  There are now 120 sub-$150 models ... up from just 28 a year ago at an ... Maxine Most , Acuity Market Intelligence Principal, "Biometric ...
Breaking Biology News(10 mins):
(Date:1/24/2017)... , Jan. 24, 2017 Vivonoetics Inc., ... announced today that in partnership with Great Lakes ... to the Roche FIREFISH study.    ... respiratory insufficiency due to progressive respiratory muscle weakness ... the spinal cord. This weakness results in ineffective ...
(Date:1/24/2017)... Jan. 24, 2017 Reha Technology USA ... Boston . The need for Robotic technology in ... is widely accepted in the surgical space. Project Walk – ... to traditional therapy and adding technology to their continuum of care. ... higher gait training repetitions which has been shown to improve gait ...
(Date:1/24/2017)... , Jan. 24, 2017 Relmada Therapeutics, Inc. ... the treatment of central nervous system (CNS) diseases, is ... and a recent meeting with the U.S. Food and ... the clinical development of LevoCap ER (REL-1015, levorphanol extended ... new drug application (NDA) filing is achievable.   ...
(Date:1/24/2017)... 2017  Applied BioMath ( www.appliedbiomath.com ), ... drug research and development, today announced their ... and Next-Generation Biologics: Innovative Strategies for Optimally ... PhD, Senior Scientist at Applied BioMath will ... mechanistic determinants of antibody drug-conjugate pharmacokinetics using ...
Breaking Biology Technology: