Navigation Links
Health halos that make us fat

JACKSONVILLE, FL. If you think you eat healthier at the Sunburst Fresh Caf than at Big Jims Beefy BBQ, you might be wrong. You could be a victim of the "Health Halo."

This study, presented today at the Association for Consumer Research conference in Jacksonville, FL, showed that people eating at restaurants claiming to be "healthy" estimated they ate only 56% as many calories as they actually did. The problem was these people tended to reward themselves by eating more chips, fries, and cookies, according to authors Pierre Chandon of INSEAD and Brian Wansink of Cornell University.

In one experiment, people were given the same food but told it was from McDonalds or they were told it was from Subway. Even when eating the exact same food, people estimated the sandwich in the Subway wrapper contained 21% fewer calories than the one in the McDonald's wrapper. The problem, said Chandon, was "People can eat more at these "healthy" restaurants, but they think they ate less, so they then opt for a dessert."

There's a solution to the danger of this Health Food halo, said Wansink. "If you're eating at what you think is a healthy restaurant, take your best estimate of the calories in the meal and double it. You'll be a lot more accurate." Another approach is to think twice as to whether the "Health" positioning of the restaurant is relevant for everything they serve.

These findings, published in the Journal of Consumer Research, were awarded the 2010 Best Paper Award at the Association for Consumer Research Conference in Jacksonville, FL on Saturday, October 9.


Contact: Laura Smith
Cornell Food & Brand Lab

Page: 1

Related biology news :

1. Got fish? Nutrition studies explore health benefits
2. US invested $139 billion in health research in 2009
3. Childhood adversity may lead to unhealthy stress response in adult life
4. Reproductive health: Checkerboard of infertility treatment in Europe
5. Lack of private health insurance impacted cancer survival
6. Study finds language barriers may play role in health care disparities
7. Wiecha receives grant to study face-to-face vs. virtual health education for African-American women
8. Putting on the pounds after weight loss? Hit the gym to maintain health gains
9. Doctors health habits affect patient counseling
10. Military medicine symposium to explore regenerative medicine, behavioral health
11. Georgia State receives $6.7 million grant for research center in health disparities
Post Your Comments:
Related Image:
Health halos that make us fat
(Date:11/16/2015)... , Nov 16, 2015  Synaptics Inc. ... human interface solutions, today announced expansion of its ... ™ touch controller and display driver integration ... of smartphones. These new TDDI products add to ... (HD resolution), TD4302 (WQHD resolution), and TD4322 (FHD ...
(Date:11/12/2015)... Mass. , Nov. 12, 2015  Arxspan ... Institute of MIT and Harvard for use of ... discovery information management tools. The partnership will support ... both biological and chemical research information internally and ... will be used for managing the Institute,s electronic ...
(Date:11/11/2015)... 11, 2015   MedNet Solutions , an innovative SaaS-based ... research, is pleased to announce that it will be a ... event, to be held November 17-19 in ... live demonstrations of iMedNet , MedNet,s easy-to-use, ... iMedNet has been able to deliver time and cost ...
Breaking Biology News(10 mins):
(Date:11/25/2015)... Studies reveal the differences in species of bacteria ... for more effective treatment for one of the most commonly ... --> --> Gum disease is one ... relatively little was understood about the bacteria associated with it ... researchers from the WALTHAM Centre for Pet Nutrition together with ...
(Date:11/25/2015)... , ... November 25, 2015 , ... ... the Organization of Black Aerospace Professionals (OPBAP) has been formalized with the signing ... AMA team leaders met with OPBAP leaders Capt. Karl Minter and Capt. Albert ...
(Date:11/24/2015)... Nov. 24, 2015  Asia-Pacific (APAC) holds the ... (CRO) market. The trend of outsourcing to low-cost ... but higher volume share for the region in ... however, margins in the CRO industry will improve. ... ( ), finds that the market ...
(Date:11/24/2015)... /CNW/ - iCo Therapeutics ("iCo" or "the Company") (TSX-V: ... the quarter ended September 30, 2015. Amounts, unless ... presented under International Financial Reporting Standards ("IFRS"). ... Andrew Rae , President & CEO of ... only value enriching for this clinical program, but ...
Breaking Biology Technology: