Navigation Links
Grocery shoppers who try harder to track costs do worse, study finds
Date:3/30/2010

Almost one in three U.S. households shop on a budget and one in six can only afford basic necessities. So it's no wonder that 78 percent of budget shoppers twice as many as those who shop without a budget (37 percent) try to track how much their groceries are likely to cost as they roll through the aisles.

But the harder they try, the worse they do overspending by as much as 19 percent, according to a new study, which was conducted by a Cornell professor and colleagues and is published in this month's Journal of Marketing.

In general, the researchers found that all consumers tend to underestimate how much their groceries are going to cost.

"But those who try to calculate the exact total price almost always do worse than those who just estimate approximate prices," said Brian Wansink, Cornell's John S. Dyson Professor of Marketing, who co-authored the series of studies with Koert van Ittersum of the Georgia Institute of Technology and Joost M.E. Pennings of Maastricht University, the Netherlands. Their work included two field studies and two laboratory studies.

It is low-income shoppers who try most to calculate, rather than estimate, Wansink said.

That means that those on the tightest budgets those most motivated to track their spending may be at greatest risk for spending more than their budget allows, said Wansink, forcing them to cut back in other areas, which "could cause shoppers unexpected financial distress." This chain of events can also cause these shoppers to develop negative feelings toward the store they patronize because they spent more than they planned.

The researchers also found that the most accurate shoppers based their estimates on the dominant range of price endings in their baskets such as the 99 cents in $4.99. In other words, if the price endings of most of the grocers are between $.50 and $.99, people rounded up to the nearest dollar. "When people don't round up, it leads to some unpleasant surprise
'/>"/>

Contact: Tom Rushmer
foodandbrandlab@cornell.edu
Cornell Food & Brand Lab
Source:Eurekalert  

Page: 1 2

Related biology news :

1. Toward explaining why hepatitis B hits men harder than women
2. Feed a cold, feed a fever: Research shows calorie cut makes it harder to fight flu
3. Sweets make young horses harder to train in Montana State study
4. Improved near-real-time tracking of 2010 El Niño reveals marine life reductions
5. When molecules leave tire tracks
6. New assay helps track termites and other insects
7. Turtles Christmas journey tracked by scientists
8. Tracking new cancer-killing particles with MRI
9. Scientists put interactive flu tracking at publics fingertips
10. Tracking down the human odorprint
11. Trackway analysis shows how dinosaurs coped with slippery slopes
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Grocery shoppers who try harder to track costs do worse, study finds
(Date:6/23/2015)... , June 23, 2015   Valencell, ... the results of a recent study that illustrates ... the wrist during activity. In a study conducted ... compared along with the Apple Watch against a ... heart rate during activity. The study demonstrated that ...
(Date:6/17/2015)... , Deutschland und GERMANTOWN, Maryland , ... ®   Produktlinie mit DNA-Tests verbessert ... N.V. (NASDAQ: QGEN ; Frankfurt Prime Standard: QIA) ... neue STR-Testkits der Produktlinie Investigator ® ... den Markt eingeführt. Die neuen Kits zur Erstellung genetischer ...
(Date:6/16/2015)... QUEBEC CITY , June 16, 2015 /CNW ... announce their partnership centralized around the incorporation of ... mobile point-of-care diagnostic laboratory, the Mo-POD™. This unprecedented ... the BIO International Conference at the ... from June 15 th to ...
Breaking Biology News(10 mins):Valencell Delivers Breakthrough Heart Rate Accuracy on the Wrist 2Valencell Delivers Breakthrough Heart Rate Accuracy on the Wrist 3QIAGEN bringt in den USA neue Kits für die forensische DNA-Analyse auf den Markt 2QIAGEN bringt in den USA neue Kits für die forensische DNA-Analyse auf den Markt 3QIAGEN bringt in den USA neue Kits für die forensische DNA-Analyse auf den Markt 4QIAGEN bringt in den USA neue Kits für die forensische DNA-Analyse auf den Markt 5QIAGEN bringt in den USA neue Kits für die forensische DNA-Analyse auf den Markt 6handyem and FlowMetric Diagnostics announce their partnership in the development of Flow Cytometry- Based Solutions in diagnostic capabilities 2handyem and FlowMetric Diagnostics announce their partnership in the development of Flow Cytometry- Based Solutions in diagnostic capabilities 3
... (BRONX, NY) More women are choosing science careers, ... because they abandon their careers due to pessimism about ... decision-making roles on the teams that organize symposia could ... have made dramatic gains in obtaining science degrees over ...
... 6, 2014) Of the 1.9 million species of creatures ... are invertebrates. They have served as model organisms in many ... important role of invertebrates in science including sea urchins for ... Loligo for neurobiology research, the fruit fly Drosophila ...
... , BERLIN and TELTOW, ... RED-n eye tracker by SensoMotoric Instruments, (SMI) brings robust, accurate ... at a mass market price to OEMs and consumer applications. ... The doors open at CES 2014 and SensoMotoric ...
Cached Biology News:Boost careers of female scientists: Make sure women help choose meeting speakers 2Boost careers of female scientists: Make sure women help choose meeting speakers 3New organization brings together top researchers to sequence the genomes of invertebrates 2New organization brings together top researchers to sequence the genomes of invertebrates 3SensoMotoric Instruments Unveils SMI RED-n Consumer Eye Control Technology for Gaming and Computing 2
(Date:6/29/2015)... (PRWEB) , ... June 29, 2015 , ... The ... July 16 and for the fourth year in a row, will bring top technology ... are taking place at the intersection of data and technology. The event is proudly ...
(Date:6/26/2015)...  SeraCare Life Sciences, a leading partner to ... it has signed a Cooperative Research and Development ... part of the National Institutes of Health, to ... assays.  The CRADA will investigate the development of ... biosynthetics spiked into a genomic DNA background and ...
(Date:6/26/2015)... STRASBURG, Va. , June 26, 2015  A ... release two products made with synthetic rhino horn: beer ... in Vietnam . In response to ... oppose the manufacture, marketing and sale of synthetic rhino ... (IRF) and Save the Rhino International ...
(Date:6/26/2015)... ... June 26, 2015 , ... DNA Genotek, a ... OraSure Technologies, Inc. (Nasdaq: OSUR) today announced that it has awarded grants to ... Microbiome Grant Program. The company has awarded its OMNIgene®•GUT fecal/stool collection ...
Breaking Biology Technology:StampedeCon Announces 2015 Agenda 2StampedeCon Announces 2015 Agenda 3SeraCare Life Sciences Signs CRADA with NCI to Advance Cancer Diagnostics 2SeraCare Life Sciences Signs CRADA with NCI to Advance Cancer Diagnostics 3Rhino Experts Oppose Synthetic Rhino Horn as Solution to Poaching Crisis 2DNA Genotek Inc. Announces Recipients of Gut Microbiome Grant Program 2DNA Genotek Inc. Announces Recipients of Gut Microbiome Grant Program 3
... Small Companies In America, UNION CITY, Calif., Oct. ... products company manufacturing point-of-care,blood chemistry analysis systems, announced today ... named "Entrepreneur of,the Year" by Forbes Magazine in its ... ranked eleventh of the "200 Best Small Companies in,America." ...
... Held by GlaxoSmithKline Since June 2006, PHILADELPHIA ... The Thomson Corporation (NYSE: TOC ; TSX: ... worldwide research and,business communities, today announced the availability ... on drugs and therapies. "Who is,Making the Biggest ...
... AURORA, ON, Oct. 15 /PRNewswire-FirstCall/ - Helix BioPharma Corp.,(TSX: ... F. McElroy,has resigned as Chairman and a director of ... had a long involvement with the Company since its,amalgamation ... "On behalf of the Company, I thank him for ...
Cached Biology Technology:Abaxis CEO Clint Severson Named 'Entrepreneur of the Year' by Forbes Magazine 2Thomson Scientific Publishes 'Who Is Making The Biggest Splash?' - A Quarterly Review of Scientific Literature on Drugs and Therapies From April - June 2007 2Thomson Scientific Publishes 'Who Is Making The Biggest Splash?' - A Quarterly Review of Scientific Literature on Drugs and Therapies From April - June 2007 3Helix BioPharma Chairman resigns 2
MAb to Myoglobin Cardiac...
... The SDSaway reagent is a valuable tool ... The presence of SDS in biological ... tightly bound SDS-protein complex, inhibits enzymatic activity ... presents as a contaminant in mass spectrometry ...
Cells are grown to a specified density and induced, when necessary. Protein expression samples are collected at 3 growth points and analyzed by SDS-PAGE/Coomassie....
NovaScreen offers cell biology, cell culture and molecular biology services for companies who lack a cell culture facility....
Biology Products: