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Global study shows 'health' joins 'green' as business strategy
Date:4/13/2010

ing the health of local communities (43 percent).

  • Biopharma and medical products industry: The key priority involved creating new products or services that maintain or improve health (59 percent). However, a full 50 percent said it has a broader responsibility to contribute to global health. Nearly the same number (48 percent) said it should support the health of local communities.

    HEALTH IS PERSONAL AND PUBLIC

    The study found that people view health not only as a personal issue but a public one. The vast majority reported being engaged in their own health (91 percent) and that of their family (89 percent), but many also reported being engaged in the health of their communities (55 percent), nations (56 percent), and the world (49 percent).

    Engagement in health as a public issue was particularly high among younger adults. The two youngest age groups 18-24-year-olds and 25-34-year-olds were more likely than older groups to engage in global health (55 percent).

    "When it comes to health, we need to get past thinking of individuals only as patients and engage them as consumers, voters, employees, investors, caregivers, and citizens," said Ms. Turett. "This convergence of personal and public health is relevant for governments, employers, public health officials, healthcare providers, and others who seek to persuade people to improve their health and motivate others to do the same."

    MOTIVATING BEHAVIOR CHANGE REQUIRES MORE THAN NEW INFORMATION

    The study found that life moments such as becoming a parent, retiring, or aging and changes in or threats to a loved one's health rank above new information such as advice from a healthcare professional, news reports, or learning about new treatment options as factors that motivate people to better care for their health. For example, 30 percent of respondents said aging has motivated them to take better care of their or their f
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  • Contact: Todd Ringler
    todd.ringler@edelman.com
    917-251-8613
    Edelman Public Relations
    Source:Eurekalert

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