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Global study shows 'health' joins 'green' as business strategy
Date:4/13/2010

important for business to educate the public on health topics related to its products or services, and the same number believe it is important for business to create new products or services that maintain and improve personal health. Seventy percent believe business should help to address obesity. The importance of health as both a business imperative and a business opportunity was powerful worldwide, but particularly strong in the emerging markets of Brazil, China, India, and Mexico.

"In the wake of the global economic crisis, trust and transparency are now as important to corporate reputation as the quality of products and services provided," said Richard Edelman, president and CEO, Edelman. "Factoring the fundamentals of health into business strategies is key to rebuilding confidence."

EXPECTATIONS VARY BY INDUSTRY

The study also explored the public's expectations of how 10 industries should engage in health. The industries ranged from those traditionally associated with health such as biopharma and medical products, OTC health and personal care products, and healthcare providers to consumer technology, banking and finance, food and beverage, retail, and media and entertainment.

Results indicated that every industry should engage in health, but priorities varied. For example:

  • Food and beverage: Priorities included communicating the health risks of its products or services (51 percent); educating the public on health topics related to its products or services (50 percent); helping to address obesity (49 percent); helping employees and their families lead healthier lives (48 percent); and creating new products or services that maintain or improve health (47 percent).

  • Media and entertainment: Priorities ranged from educating the public on health topics related to its products and services (49 percent); helping employees and their families lead healthier lives (44 percent); and support
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Contact: Todd Ringler
todd.ringler@edelman.com
917-251-8613
Edelman Public Relations
Source:Eurekalert

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