April 13, 2010, Washington, D.C. The general public expects businesses outside the health industry such as retail, entertainment and consumer technology to be involved in health in ways that go well beyond the health of their employees, according to the Edelman Health Engagement Barometer 2010. Nearly three-quarters (72 percent) of people trust a company more that is effectively engaged in health and two-thirds (65 percent) either recommend or buy products from those companies. However, 51 percent said business in general is doing only a fair or poor job in this arena, and only 36 percent trust business to fulfill its role in addressing health. Findings from the survey were presented today at the 7th Annual World Health Care Congress in Washington, D.C.
When asked to consider the health of the public alongside the environment, three out of four (73 percent) said that it is as important to protect the public's health as it is to protect the environment. More than two-thirds (69 percent) pointed to the role business could play in doing this, saying it should put as much effort into maintaining and improving personal and public health as it puts into the environment.
"Business has gone 'Green'now it's time to go 'Health,'" said Nancy Turett, global president, Health, Edelman. "For a company to be prosperous and relevant in the future, it has to factor health into its business strategy, not only to fulfill its social contract with all stakeholders but to realize its full market potential."
The 11-country, 15,000-person study found that while more than three out of four (77 percent) believe business should engage in helping employees and their families lead healthier lives, nine in 10 (92 percent) believe companies should be engaging in other ways, too. For example, nearly three out of four (71 percent) believe it is important for business to support the health of its local communities, three-fourths (75 percent) believe it is
|Contact: Todd Ringler|
Edelman Public Relations