Navigation Links
Ghrelin increases willingness to pay for food
Date:7/11/2011

07/07/11, Clearwater Beach, FL. Research to be presented at the upcoming annual meeting of the Society for the Study of Ingestive Behavior (SSIB), the foremost society for research into all aspects of eating and drinking behavior, suggests that ghrelin, a naturally occurring gut hormone, increases our willingness to pay for food, while simultaneously decreasing our willingness to pay for non-food items.

Have you ever wondered about why you are willing to pay more for food when you are hungry? Ghrelin, a naturally occurring gut hormone that signals hunger by acting on the brain, is instrumental in this process. One way that ghrelin acts is by increasing activity in brain "reward" regions when people view pictures of food. In this new study, the authors were interested in whether ghrelin affects people's willingness to pay for food and non-food items. Brain activity was examined using functional MRI in normal weight volunteers while they placed bids for food or for non-food trinkets after being injected with ghrelin, or after being injected only with saline.

Ghrelin treatment significantly increased the willingness of study subjects to pay for food items, but reduced their willingness to pay for non-food trinkets. As expected, activity within several brain reward regions was correlated with bid values on both food and non-food items when subjects were treated with saline. However, when subjects were treated with ghrelin, such correlated activity was limited to a unique brain reward region, the nucleus accumbens.

These results support the view that ghrelin increases hunger and eating, in part, by increasing reward signaling specifically in the nucleus accumbens. A better grasp of brain reward signaling mechanisms may lead to better ways to control appetite and fight obesity.


'/>"/>

Contact: Jamie Price
jamie@spltrak.com
312-238-9068
Society for the Study of Ingestive Behavior
Source:Eurekalert

Page: 1

Related biology news :

1. Hormone ghrelin can boost resistance to Parkinsons disease
2. Exercise increases brain growth factor and receptors, prevents stem cell drop in middle age
3. European ancestry increases breast cancer risk among Latinas
4. Long-term use of diabetes drugs by women significantly increases risk of fractures
5. Sweetened beverage consumption increases in the US
6. Gene mutation increases drug toxicity, rejection risk in pediatric kidney transplants
7. Indoor air pollution increases asthma symptoms
8. Lower increases in global temps could lead to greater impacts than previously thought, study finds
9. Agent Orange exposure increases veterans risk of aggressive recurrence of prostate cancer
10. Researchers identify a molecule that increases the risk of cardiac insufficiency
11. The battle for CRTC2: How obesity increases the risk for diabetes
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/26/2016)... Research and Markets has announced ... 2016-2020"  report to their offering.  , ,     (Logo: ... analysts forecast the global multimodal biometrics market to ... period 2016-2020.  Multimodal biometrics is being ... the healthcare, BFSI, transportation, automotive, and government for ...
(Date:4/13/2016)... , April 13, 2016  IMPOWER physicians supporting ... are setting a new clinical standard in telehealth thanks ... By leveraging the higi platform, IMPOWER patients can routinely ... pulse and body mass index, and, when they opt ... and convenient visit to a local retail location at ...
(Date:3/22/2016)... 22, 2016 According ... Market for Consumer Industry by Type (Image, Motion, ... (Communication & IT, Entertainment, Home Appliances, & ... to 2022", published by MarketsandMarkets, the market ... reach USD 26.76 Billion by 2022, at ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... , June, 23, 2016  The Biodesign Challenge ... envision new ways to harness living systems and biotechnology, ... Art (MoMA) in New York City ... 130 participating students, showcased projects at MoMA,s Celeste Bartos ... Paola Antonelli , MoMA,s senior curator of architecture and ...
(Date:6/23/2016)... , ... June 23, 2016 , ... In a new ... in Denmark detail how a patient who developed lymphedema after being treated for breast ... results could change the paradigm for dealing with this debilitating, frequent side effect of ...
(Date:6/23/2016)... 23, 2016 On Wednesday, June 22, ... down 0.22%; the Dow Jones Industrial Average edged 0.27% lower ... 2,085.45, down 0.17%. Stock-Callers.com has initiated coverage on the following ... Therapeutics (NASDAQ: NKTR ), Aralez Pharmaceuticals Inc. (NASDAQ: ... BIND ). Learn more about these stocks by accessing ...
(Date:6/23/2016)... , June 22, 2016  Amgen (NASDAQ: ... the QB3@953 life sciences incubator to accelerate ... The shared laboratory space at QB3@953 was created to ... key obstacle for many early stage organizations - access ... the sponsorship, Amgen launched two "Amgen Golden Ticket" awards, ...
Breaking Biology Technology: