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Genetic data promises new future for kiwi fruit
Date:7/31/2008

r Campbell said the benefits to New Zealand's kiwifruit industry would be quickly realised through HortResearch's partnership with ZESPRI Limited.

"HortResearch breeds kiwifruit exclusively for ZESPRI and the New Zealand kiwifruit industry. It is a relationship that has already seen the breeding and highly successful commercialisation of ZESPRI GOLD kiwifruit and now looks poised to deliver more exciting fruit to the marketplace."

ZESPRI New Products Innovation Leader Bryan Parkes said the use of ESTs will help fast-track the future identification of superior cultivars.

"This science is a great fit with our natural breeding strategy, which is committed to delivering high-quality, all natural kiwifruit that offer consumers health, convenience, pleasure and a guarantee of 100% natural goodness."

"This new molecular insight into kiwifruit, coupled with time-honored breeding techniques offers the perfect combination of innovation and tradition while ensuring customers that ZESPRI Kiwifruit really are nature's best."


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Contact: Roger Bourne
rbourne@hortresearch.co.nz
64-212-268-044
Horticulture and Food Research Institute of New Zealand Limited
Source:Eurekalert

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