Navigation Links
G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%
Date:11/12/2019

G5, the leader in real estate marketing optimization, is launching Cross-Channel Spend Optimizer that improves digital advertising performance up to 25% and reduces cost-per-click by as much as 15%. An integral part of G5 Smart Digital Advertising, Cross-Channel Spend Optimizer uses advanced multi-touch attribution (MTA) to predict best advertising outcomes and automatically allocate daily ad investments across the campaigns, networks and channels that are converting.

“This new technology helps us quickly answer the question, ‘Where should I put my next dollar to maximize the effectiveness of my advertising strategy?,'” said Marcella Eppsteiner, vice president, marketing, Mission Rock. “Instead of guessing where our prospects are in the funnel or which advertising efforts they engaged with, G5 Smart Digital Advertising uses automation to invest our dollars in finding more of the renters who will convert, wherever they are online.”

“Our customers expect every advertising dollar to drive maximum return. With Cross-Channel Spend Optimizer, we’re launching a major advancement in optimizing advertising efficiency,” said Martin Stein, chief analytics officer, G5. “This latest innovation leverages MTA as well as G5 Lead Insights to analyze one billion touchpoints every day to predict and modify the optimal budgets for each advertising network and campaign.”

Benefits of G5 Cross-Channel Spend Optimizer:

  • Maximizes ad investments for clients by automatically allocating spend across the networks (Google, Microsoft and Facebook) and channels (search, display, remarketing, and social) producing the highest number of conversions.
  • Dramatically improves advertising performance by leveraging billions of local data points to continuously evaluate and optimize campaign performance.
  • Orchestrates the most efficient campaign spend at the right time in the right network and channel, powered by G5’s customer journey models and advanced MTA.

“In this age of instant gratification, the best marketers understand that their prospects' expectations have changed and they need to deploy a strong data-driven strategy that’s capable of flexing to reach the right prospects at the right time. With the quantity of data and complexity of the renters’ journey, it's often difficult for a marketer to observe, calculate, and adjust campaign controls proactively across networks and channels in a meaningful way,” said Bobbi Steward, director of product management, G5. “Cross-Channel Spend Optimizer predicts where a marketer should invest their very next ad dollar to maximize their return.”

To learn more about G5 Smart Digital Advertising, including Cross-Channel Spend Optimizer, visit the blog or come by Booth #349 at NMHC OPTECH, November 12-13.

About G5

As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Through its Intelligent Marketing Cloud, G5 delivers unrivaled performance and scalability through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences, and continuous spend optimization.

Founded in 2005, G5 has more than 8,000 properties and two million units under management throughout the U.S. and Canada. G5 was named one of the fastest-growing private U.S. companies by Inc. magazine and one of North America’s fastest-growing technology companies by Deloitte. Google selected G5 as a Premier Partner in 2016, the first in the real estate industry, and recently awarded G5 a next-level Premier Google Partnership.

The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners. For more information, visit getg5.com.

Read the full story at https://www.prweb.com/releases/g5_launches_new_cross_channel_spend_optimizer_that_improves_digital_advertising_performance_up_to_25/prweb16710558.htm.


'/>"/>
Source: PRWeb
Copyright©2019 Vocus, Inc.
All rights reserved


Related biology news :

1. Veran launches new navigated triple needle brush and new navigated catheter to help physicians diagnose and guide treatment of early stage lung cancer
2. Lifecycle Biotechnologies launches second generation CHEM+POUR Bag
3. RoosterBio Launches the Only Umbilical Cord hMSC System in the World Designed for Cell Therapy Product Development
4. BioInformatics Launches New Experts-on-Demand Qualitative Research Service
5. Deep Science Ventures Launches Europe’s First Venture-Building Programme for Food & Agriculture
6. ActX Launches a Genetic Medical Interpretation Service for 23andMe Customers
7. FileWave Launches Version 13.1
8. ASGCT Launches Clinical Trials Finder on Clinical Trials Day 2019
9. Akadeum Launches Seven New Products at Immunology 2019 Conference in San Diego
10. FISO Technologies Launches the FOP-M200, the Smallest Commercially Available Pressure Transducer
11. SeqOnce Biosciences Launches RhinoSeq™ Rapid DNA Library Preparation Kit
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/5/2020)... ... 04, 2020 , ... Crystal Diagnostics (CDx) announced today that ... related to proprietary liquid crystal technology for rapid and accurate detection of foodborne ... on December 3, 2019. Together, these patents protect the company’s liquid crystal technology ...
(Date:2/1/2020)... ... 2020 , ... Liver cancer, called hepatocellular carcinoma (HCC), occurs each year in ... HCC is the 5th most common cancer and the 2nd leading cause of cancer ... incidence of HCC, while China has half of all patients suffering from liver cancer. ...
(Date:1/29/2020)... ... January 29, 2020 , ... ... Analytics and Data Sciences practice, providing consulting services for strategy, research and development ... by Mike Townley, co-founder and Managing Partner of CREO, an innovative management consulting ...
Breaking Biology News(10 mins):
(Date:2/10/2020)... ... 10, 2020 , ... R3 Medical Training announced it is now registering for ... Vegas. The course is hands on involving real patients and stem cell biologics, with ... Comprehensive Stem Cell Training Course has received rave reviews from attendees, who love the ...
(Date:2/3/2020)... ... February 03, 2020 , ... ... MA, announce that OmniType, the 11-locus, single tube multiplex successor to Holotype HLA ... best-in-class product featuring locus-multiplexing and short library preparation, for HLA genotyping from sample ...
(Date:1/27/2020)... ... January 27, 2020 , ... Cerebyte, the leader in “instant ... today announced the availability of neuroscience of transformational leadership workshops. These highly interactive, ... of leadership and change research to become great transformational leaders. The workshops ...
(Date:1/24/2020)... ... January 24, 2020 , ... Sierra Instruments, global leader in ... controllers ideal for BioPharm OEMS. Sierra also announces RedyCompact™ flow ... instruments employ high-precision MEMS (Micro-Electro Mechanical Systems) technology utilizing an advanced, ultra-stable no-drift ...
Breaking Biology Technology: