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Frost & Sullivan Applauds geneOnyx for its DNA Testing Solution for the Personalized Cosmeceuticals Market
Date:6/19/2013

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geneOnyx's product will have a significant impact on the cosmetic industry by enabling an end-to-end customer service.

"The company is set to launch a flagship store in London with its own skincare range, developed in association with the genetic testing technology, providing customers with both personalized recommendations and a skincare regime solution," noted Lim. "geneOnyx's current services are focused on anti-aging skincare, but the testing system's application will extend to health and wellness as well."

Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About geneOnyx Limited

geneOnyx™ has created a unique propriety over-the-counter, cloud-based genetic analysis technology, providing tailored recommendations related to skincare ingredients, associated genes and customized skincare products.

This unique end-to-end service allows an individual to select the optimal cosmetic products based on the individual's genetic variations (called SNPs).  

This revolutionary technology has been applied to a range of personalized skincare serums, which will be available later this year at the geneOnyxT
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