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Ford and MIT Team Up To Improve Safety by Reducing Driver Stress
Date:12/30/2009

e a safer and more secure driving experience, but that reduce driver stress and enhance passenger comfort.

Diet, exercise, rest...and a stress-free car

Today's consumers are seeking every edge they can in the pursuit of a healthier and happier life, including diet, exercise and rest. Ford is committed to introducing in-vehicle technology that minimizes anxiety and actively mitigates stress levels so that the vehicle can serve a beneficial role in a human's life like a healthy diet or regular exercise, and ultimately be part of the total wellness solution.

"We believe we have the opportunity to recast the driving experience not as a source of stress, but as a refuge from the daily grind and an opportunity to refresh the driver," Rupp said.

Ford and MIT expect to conclude this phase of the study in July 2010. Findings of the study will be made public shortly after its conclusion.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

About the MIT AgeLab

The Massachusetts Institute of Technology AgeLab conducts research in human behavior and technology to develop new ideas to improve the quality of life of older people. Based within MIT's Engineering Systems Division and Center for Transportation & Logistics, the AgeLab
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SOURCE Ford Motor Company
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