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Ford and MIT Team Up To Improve Safety by Reducing Driver Stress
Date:12/30/2009

DEARBORN, Mich., Dec. 30 /PRNewswire-FirstCall/ --

  • Ford and the Massachusetts Institute of Technology (MIT) announce advanced research project that explores automotive technology solutions to reduce driver stress
  • Ford and MIT to study how reducing driver stress can aid overall human wellness
  • Lincoln MKS to serve as test vehicle in ongoing commitment to providing cutting-edge safety and security features that could aid in reducing stress behind the wheel

As Americans fight through the most stressful time of the year, Ford Motor Company (NYSE: F) and the Massachusetts Institute of Technology (MIT) are embarking on a plan to study driver workload and identify new opportunities to use in-vehicle technologies to improve driver safety by lowering stress.

While holiday shoppers recover from fighting long lines, crowded parking lots and icy roads, Ford and MIT researchers are focusing on how the car can potentially enhance overall human wellness, become an oasis from stressful situations, and increase driver attention and safety.

Partnering with MIT's renowned AgeLab, the project will identify specific stress-inducing driving situations, monitor a driver's reaction to the situations using biometrics, and evaluate methods to incorporate new stress-reducing features into the next generation of Ford products. A six-month effort beginning this January will focus on human interaction with a specially equipped 2010 Lincoln MKS, a vehicle already recognized for its advanced safety features.

"We strongly believe that driving can be made safer by reducing the stress load placed on a driver," said Jeff Rupp, Ford manager, Active Safety Research. "Through the use of our existing technologies such as Adaptive Cruise Control with Collision Warning or SYNC, our voice-activated com
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SOURCE Ford Motor Company
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