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For disappointed sports fans, defeats increase consumption of fat and sugar
Date:8/20/2013

tally, the researchers asked a group of French participants to write about a time when their favorite team lost or won. In a later, seemingly unrelated task, the people who wrote about their team losing opted to eat chips and candy over healthier grapes and tomatoes. The group who wrote about winning, on the other hand, preferred the healthier options.

So what does this mean for all those fervent fans who root for teams that don't exactly have a winning record?

"Even if you are rooting for a perennial loser, there is a solution if you are concerned about healthy eating: After a defeat, write down what is really important to you in life," Cornil and Chandon suggest. "In our studies, this simple technique, called 'self affirmation,' completely eliminated the effects of defeats."

The researchers are continuing to investigate factors that influence people's eating behavior even if they're not aware of them, particularly those factors that are under the control of food marketers, like package design and food claims.


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Contact: Anna Mikulak
amikulak@psychologicalscience.org
202-293-9300
Association for Psychological Science
Source:Eurekalert

Page: 1 2

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