Navigation Links
For disappointed sports fans, defeats increase consumption of fat and sugar
Date:8/20/2013

On the Monday following a big football game, fans of the losing team seem to load up on saturated fats and sugars, whereas supporters of the winning team opt for healthier foods, according to new research published in Psychological Science, a journal of the Association for Psychological Science.

"Although prior studies had shown that sport outcomes influence reckless driving, heart attacks, and even domestic violence, no one had examined how they influence eating," says Yann Cornil, researcher at INSEAD Business School and lead author of the study.

By comparing the outcomes from two seasons' worth of NFL games with people's food consumption in over two dozen cities, Cornil and INSEAD professor Pierre Chandon were able to determine the amounts and types of food consumed after victories and losses.

"The data also allowed us to look at people living in cities without an NFL team or with a team that didn't play on that particular day, providing us with two control samples," Cornil and Chandon explain.

Overall, they found that people in cities with a losing football team ate about 16% more saturated fat compared to their usual Monday consumption. People in cities with a winning football team, on the other hand, ate about 9% less saturated fat compared to their usual consumption. These trends held even when people who weren't football fans were included in the sample, and the trends were particularly noticeable when a game came down to the wire.

"People eat better when their football team wins and worse when it loses, especially if they lost unexpectedly, by a narrow margin, or against a team of equal strength," Cornil and Chandon note.

The researchers hypothesized that, when a favorite team loses, people feel an identity threat and are more likely to use eating as a coping mechanism. Winning, on the other hand, seems to provide a boost to people's self control.

To test these associations experimentally, the researchers asked a group of French participants to write about a time when their favorite team lost or won. In a later, seemingly unrelated task, the people who wrote about their team losing opted to eat chips and candy over healthier grapes and tomatoes. The group who wrote about winning, on the other hand, preferred the healthier options.

So what does this mean for all those fervent fans who root for teams that don't exactly have a winning record?

"Even if you are rooting for a perennial loser, there is a solution if you are concerned about healthy eating: After a defeat, write down what is really important to you in life," Cornil and Chandon suggest. "In our studies, this simple technique, called 'self affirmation,' completely eliminated the effects of defeats."

The researchers are continuing to investigate factors that influence people's eating behavior even if they're not aware of them, particularly those factors that are under the control of food marketers, like package design and food claims.


'/>"/>

Contact: Anna Mikulak
amikulak@psychologicalscience.org
202-293-9300
Association for Psychological Science
Source:Eurekalert

Related biology news :

1. PETA International Science Consortium disappointed in denial of Dow appeal
2. FASEB MARC Travel Awards announced for the 2013 American College of Sports Medicine Northwest Chapter Meeting
3. Virginia Tech expands sports concussion-risk studies to include hockey and baseball
4. Risk factors identified for prolonged sports concussion symptoms
5. UTSA physiologist William Cooke named 2013 Lecture Series Speaker by Texas Sports Medicine Chapter
6. Backpainrelief.net Tackles Sports Injuries with Infographic
7. New study: Raisins as effective as sports chews for fueling workouts
8. Parents say that healthy eating is challenging for youth who play sports
9. IOC recognizes University of Calgary Sports Injury Research Prevention Centre
10. Sports and energy drinks responsible for irreversible damage to teeth
11. Traffic pollution and wood smoke increases asthma in adults
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/11/2020)... ... June 08, 2020 , ... Cryo-Cell International’s announcement ... to protect workers in the medical field. The face masks will be distributed ... their lives every day to provide healthcare to pregnant women. The delivery of ...
(Date:6/5/2020)... ... ... Greffex, a pioneering vaccine and gene therapy company based in Houston, Texas, welcomes ... a global perspective to make an impact in a post pandemic world,” said Co-Chairman ... independent, director of the company. , “The Greffex board is excited to have Neil ...
(Date:5/28/2020)... ... May 27, 2020 , ... Today bioinformatics leader hc1® ... uniquely combines lab testing insights and hc1’s exclusive Local Risk Index in a ... safety of employees returning to the workplace. , “Some of the best ways ...
Breaking Biology News(10 mins):
(Date:6/19/2020)... ... June 18, 2020 , ... The Vitaspace ... is to join forces to radically prolong life and find a way (medicine or ... period. This project was supported by various scientists from all over the world, doctors, ...
(Date:6/11/2020)... ... 2020 , ... PathSensors Inc., a Baltimore biotechnology company, announced ... program funded by the National Institute of Food and Agriculture (NIFA) entitled “Food ... goal was to engineer and develop a field-deployable instrument for portable pathogen and ...
(Date:6/11/2020)... ... June 09, 2020 , ... Reducing carbon emissions has ... From the Paris Agreement to stock market dips, ways to reduce CO2 is something ... to their portfolio. Most of the biofuels being produced today are created from recycled ...
(Date:6/2/2020)... ... June 01, 2020 , ... ... companies and encourage positive change in the world, enterprise security solutions provider bitsIO ... With more people working from home during self-quarantines and shelter-in-place orders, companies are ...
Breaking Biology Technology: