SAN DIEGO and DALLAS, April 3, 2012 /PRNewswire-iReach/ -- FirstMark today announced the appointment of Jay Houtman as the company's new Regional Sales Manager for the Southeast region of the United States. Houtman will be based out of Dallas Texas. His primary role will be to drive growth and awareness for FirstMark's new cardiovascular test PREvent. PREvent is a simple blood test that distinguishes the top 5 percent of suspected or confirmed coronary artery disease patients that are at a 5.5 times greater risk of a near term (2-3 years) heart attack.
"Heart disease is the number one cause of death in the U.S. There is a pervasive need for PREvent to identify patients at risk in the Southeast region of the country. I am confident that Jay will help infuse FirstMark with strong, disciplined professional sales management to support our corporate growth initiatives for PREvent, while building and fostering strong relationships with physicians in this territory," said Thomas Silberg, President and CEO of GenWay Biotech.
Houtman brings a unique depth of experience in sales, customer service, training and technical expertise in cardiovascular and oncology, diagnostic and pharmaceutical solutions. Previous experience includes sales management positions with Bristol-Myers Squibb, Sanofi-Aventis and Gambro. He has consistently ranked with these companies as first in the nation and various regions for sales performance and customer service. Houtman received his B.S. in Health Sciences from the University of Oklahoma.
"The opportunity with FirstMark is phenomenal," said Houtman. "It isn't often that a novel test like this comes along that is so rich in data and supported by leading cardiologists. I am thrilled to have the opportunity to represent PREvent and its potential to save lives from heart attacks."
PREvent is the first and only multiple biomarker bl
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