Navigation Links
Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction
Date:8/29/2012

Your mood for food can be changed by a restaurant's choice of music and lighting, leading to increased satisfaction and reduced calorie intake, according to a new study.

"When we did a makeover of a fast-food restaurant, we found that softer music and lighting led diners to eat 175 fewer calories and enjoy it more," said the study's lead author, Brian Wansink, professor of marketing and director of Cornell University's Food and Brand Lab.

Wansink and his co-author, Koert van Ittersum of the Georgia Institute of Technology, found that softening the lighting and music in fast-food restaurants didn't change what people ordered, but it caused them to eat 18 percent less of what they ordered 775 calories instead of 949. They also rated the food as more enjoyable. The results are posted online in the journal Psychological Reports. The Wansink-Ittersum study counters the popular notion that people who dine in a relaxed environment, with soft lighting and mellow music, will order more food and eat more than those in a more typical dining environment.

"These results suggest that a more relaxed environment increases satisfaction and decreases consumption," Wansink said. "This is important information for fast-food restaurants, which are often accused of contributing to obesity: Making simple changes away from brighter lights and sound-reflecting surfaces can go a long way toward reducing overeating and increase their customers' satisfaction at the same time."


'/>"/>
Contact: Sandra Cuellar-Healey
foodandbrandlab@cornell.edu
607-254-4960
Cornell Food & Brand Lab
Source:Eurekalert  

Page: 1

Related biology news :

1. Highlighting molecular clues to the link between childhood maltreatment and later suicide
2. Lighting up the plant hormone command system
3. The music of the (hemi)spheres sheds new light on schizophrenia
4. New musical pacifier helps premature babies get healthy
5. Soy-based S-equol supplement reduces metabolic syndrome risk factors
6. Minimally invasive treatment for ruptured aneurysm: Safe, reduces mortality
7. ONR taps research teams to help reduce jet noise
8. Nanocrystal-coated fibers might reduce wasted energy
9. Autologous bone marrow-derived mononuclear cell transplants can reduce diabetic amputations
10. University of Minnesota startup offers game-changing energy solutions that reduce CO2 emissions
11. Tax on salt could reduce cardiovascular disease deaths by 3 percent
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction
(Date:4/18/2017)... a global expert in SoC-based imaging and computing solutions, has developed ... the company,s hybrid codec technology. A demonstration utilizing TeraFaces ® , ... showcased during the upcoming Medtec Japan at Tokyo Big Sight April ... Vegas Convention Center April 24-27. ... Click here for an image of the M820 ...
(Date:4/11/2017)... DUBLIN , Apr. 11, 2017 Research ... Tracking Market 2017-2021" report to their offering. ... The global eye tracking market to grow at ... The report, Global Eye Tracking Market 2017-2021, has been prepared based ... report covers the market landscape and its growth prospects over the ...
(Date:4/5/2017)... 2017 Today HYPR Corp. , leading ... component of the HYPR platform is officially FIDO® ... security architecture that empowers biometric authentication across Fortune 500 ... secured over 15 million users across the financial services ... home product suites and physical access represent a growing ...
Breaking Biology News(10 mins):
(Date:4/20/2017)... ... April 20, 2017 , ... Assured Enterprises, Inc. ... offer a full spectrum of digital security goods and services. The strategic partners ... the ground-breaking proactive cybersecurity services and products through Assured Enterprises. The two companies ...
(Date:4/20/2017)... Hong Kong (PRWEB) , ... April 20, 2017 , ... ... for Global Sales. , With over 20 years of experience in the learning technologies ... LEO, a sister company within Learning Technologies Group plc (LTG). At LEO, Mastin served ...
(Date:4/20/2017)... ... April 20, 2017 , ... Open Therapeutics ... property (IP) sharing and commercialization model. , The Center for Advancing Innovation helps ... of this effort is bringing the IP to the attention of the entrepreneurial ...
(Date:4/19/2017)... ... April 18, 2017 , ... The Vibrating Orifice ... device for generating monodisperse droplets of known diameters for research applications such as ... solid particles by drying monodisperse droplets. , The VOAG requires forcing liquid ...
Breaking Biology Technology: