Navigation Links
Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction
Date:8/29/2012

Your mood for food can be changed by a restaurant's choice of music and lighting, leading to increased satisfaction and reduced calorie intake, according to a new study.

"When we did a makeover of a fast-food restaurant, we found that softer music and lighting led diners to eat 175 fewer calories and enjoy it more," said the study's lead author, Brian Wansink, professor of marketing and director of Cornell University's Food and Brand Lab.

Wansink and his co-author, Koert van Ittersum of the Georgia Institute of Technology, found that softening the lighting and music in fast-food restaurants didn't change what people ordered, but it caused them to eat 18 percent less of what they ordered 775 calories instead of 949. They also rated the food as more enjoyable. The results are posted online in the journal Psychological Reports. The Wansink-Ittersum study counters the popular notion that people who dine in a relaxed environment, with soft lighting and mellow music, will order more food and eat more than those in a more typical dining environment.

"These results suggest that a more relaxed environment increases satisfaction and decreases consumption," Wansink said. "This is important information for fast-food restaurants, which are often accused of contributing to obesity: Making simple changes away from brighter lights and sound-reflecting surfaces can go a long way toward reducing overeating and increase their customers' satisfaction at the same time."


'/>"/>
Contact: Sandra Cuellar-Healey
foodandbrandlab@cornell.edu
607-254-4960
Cornell Food & Brand Lab
Source:Eurekalert  

Page: 1

Related biology news :

1. Highlighting molecular clues to the link between childhood maltreatment and later suicide
2. Lighting up the plant hormone command system
3. The music of the (hemi)spheres sheds new light on schizophrenia
4. New musical pacifier helps premature babies get healthy
5. Soy-based S-equol supplement reduces metabolic syndrome risk factors
6. Minimally invasive treatment for ruptured aneurysm: Safe, reduces mortality
7. ONR taps research teams to help reduce jet noise
8. Nanocrystal-coated fibers might reduce wasted energy
9. Autologous bone marrow-derived mononuclear cell transplants can reduce diabetic amputations
10. University of Minnesota startup offers game-changing energy solutions that reduce CO2 emissions
11. Tax on salt could reduce cardiovascular disease deaths by 3 percent
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction
(Date:3/9/2016)... 2016 This BCC Research report provides an ... RNA Sequencing (RNA Seq) market for the years 2015, ... and reagents, data analysis, and services. Use ... RNA-Sequencing market such as RNA-Sequencing tools and reagents, RNA-Sequencing ... affecting each segment and forecast their market growth, future ...
(Date:3/8/2016)... 2016   Valencell , the leading innovator ... has secured $11M in Series D financing. The ... venture fund being launched by UAE-based financial services ... investors TDF Ventures and WSJ Joshua Fund. Valencell ... triple-digit growth and accelerate its pioneering innovation in ...
(Date:3/3/2016)... England and DE SOTO, Kansas ... , U.S.-based Stroke Detection Plus® to offer Oncimmune,s ... risk assessment and early detection of lung cancer ... large employers, unions and individuals. --> Early ... unions and individuals. --> Oncimmune, a leader ...
Breaking Biology News(10 mins):
(Date:5/18/2016)... ... May 18, 2016 , ... Ryan Benton was diagnosed with Duchenne Muscular Dystrophy ... teens to early twenties. DMD is a relatively common progressive genetic disorder, which causes ... Benton’s condition was critical. He met with the founder of the Stem Cell ...
(Date:5/17/2016)... ... May 17, 2016 , ... ResearchDx, the ... consultancy based in Saudi Arabia, have formed a partnership to bring their expertise ... the Kingdom of Saudi Arabia (KSA). , The partnership addresses the specific ...
(Date:5/17/2016)... May 17, 2016 Strekin ... Basel, Switzerland announced today ... of P38 mitogen-activated protein kinase.      ... Strekin will build the necessary research foundation for ... which MAP Kinases play fundamental roles. Pamapimod has ...
(Date:5/17/2016)... MO (PRWEB) , ... May 17, 2016 , ... HOLLOWAY ... attend the ISPE Midwest Chapter’s Tech Ed Day on Thursday, May 19 in St. ... Busch Stadium. , HOLLOWAY AMERICA will participate in a vendor showcase during the early ...
Breaking Biology Technology: