Navigation Links
Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction
Date:8/29/2012

Your mood for food can be changed by a restaurant's choice of music and lighting, leading to increased satisfaction and reduced calorie intake, according to a new study.

"When we did a makeover of a fast-food restaurant, we found that softer music and lighting led diners to eat 175 fewer calories and enjoy it more," said the study's lead author, Brian Wansink, professor of marketing and director of Cornell University's Food and Brand Lab.

Wansink and his co-author, Koert van Ittersum of the Georgia Institute of Technology, found that softening the lighting and music in fast-food restaurants didn't change what people ordered, but it caused them to eat 18 percent less of what they ordered 775 calories instead of 949. They also rated the food as more enjoyable. The results are posted online in the journal Psychological Reports. The Wansink-Ittersum study counters the popular notion that people who dine in a relaxed environment, with soft lighting and mellow music, will order more food and eat more than those in a more typical dining environment.

"These results suggest that a more relaxed environment increases satisfaction and decreases consumption," Wansink said. "This is important information for fast-food restaurants, which are often accused of contributing to obesity: Making simple changes away from brighter lights and sound-reflecting surfaces can go a long way toward reducing overeating and increase their customers' satisfaction at the same time."


'/>"/>
Contact: Sandra Cuellar-Healey
foodandbrandlab@cornell.edu
607-254-4960
Cornell Food & Brand Lab
Source:Eurekalert  

Page: 1

Related biology news :

1. Highlighting molecular clues to the link between childhood maltreatment and later suicide
2. Lighting up the plant hormone command system
3. The music of the (hemi)spheres sheds new light on schizophrenia
4. New musical pacifier helps premature babies get healthy
5. Soy-based S-equol supplement reduces metabolic syndrome risk factors
6. Minimally invasive treatment for ruptured aneurysm: Safe, reduces mortality
7. ONR taps research teams to help reduce jet noise
8. Nanocrystal-coated fibers might reduce wasted energy
9. Autologous bone marrow-derived mononuclear cell transplants can reduce diabetic amputations
10. University of Minnesota startup offers game-changing energy solutions that reduce CO2 emissions
11. Tax on salt could reduce cardiovascular disease deaths by 3 percent
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction
(Date:3/30/2017)... ANGELES , March 30, 2017  On April ... Hack the Genome hackathon at Microsoft,s ... exciting two-day competition will focus on developing health and ... Hack the Genome is the ... been tremendous. The world,s largest companies in the genomics, ...
(Date:3/27/2017)... ROCKVILLE CENTRE, N.Y. , March 27, 2017 ... by Healthcare Information and Management Systems Society (HIMSS) ... Analytics Outpatient EMR Adoption Model sm . In ... top 12% of U.S. hospitals using an electronic ... recognized CHS for its high level of EMR ...
(Date:3/22/2017)... VILNIUS, Lithuania , March 21, 2017 /PRNewswire/ ... identification and object recognition technologies, today announced the ... development kit (SDK), which provides improved facial recognition ... safety cameras on a single computer. The new ... algorithms to improve accuracy, and it utilizes a ...
Breaking Biology News(10 mins):
(Date:6/20/2017)... ... ... Biologist Dawn Maslar MS has found a biomarker that she claims verifies ... The Neuroscience of Meeting, Dating, Losing Your Mind, and Finding True Love, Maslar found ... step, in my estimation, was to scientifically track the evidence of commitment in men,” ...
(Date:6/20/2017)... ... June 20, 2017 , ... ... of antibody therapeutics from millions-diverse immune repertoires, announces launch of its new ... California. Dave Johnson, PhD, CEO of GigaGen, will present on Surge at the ...
(Date:6/16/2017)... ... June 16, 2017 , ... Cognition Corporation , ... two more sessions of its “From the Helm” Webinar Series. , The ... online templates for design control exercises. Led by David Cronin, Cognition’s CEO, the ...
(Date:6/15/2017)... Philadelphia, PA (PRWEB) , ... June 15, 2017 ... ... Center’s Esther Klein Gallery (EKG) follows an artist’s journey through creative experimentation and ... 22, 2017 and runs through July 22nd. An opening reception will be held ...
Breaking Biology Technology: