Navigation Links
Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction
Date:8/29/2012

Your mood for food can be changed by a restaurant's choice of music and lighting, leading to increased satisfaction and reduced calorie intake, according to a new study.

"When we did a makeover of a fast-food restaurant, we found that softer music and lighting led diners to eat 175 fewer calories and enjoy it more," said the study's lead author, Brian Wansink, professor of marketing and director of Cornell University's Food and Brand Lab.

Wansink and his co-author, Koert van Ittersum of the Georgia Institute of Technology, found that softening the lighting and music in fast-food restaurants didn't change what people ordered, but it caused them to eat 18 percent less of what they ordered 775 calories instead of 949. They also rated the food as more enjoyable. The results are posted online in the journal Psychological Reports. The Wansink-Ittersum study counters the popular notion that people who dine in a relaxed environment, with soft lighting and mellow music, will order more food and eat more than those in a more typical dining environment.

"These results suggest that a more relaxed environment increases satisfaction and decreases consumption," Wansink said. "This is important information for fast-food restaurants, which are often accused of contributing to obesity: Making simple changes away from brighter lights and sound-reflecting surfaces can go a long way toward reducing overeating and increase their customers' satisfaction at the same time."


'/>"/>
Contact: Sandra Cuellar-Healey
foodandbrandlab@cornell.edu
607-254-4960
Cornell Food & Brand Lab
Source:Eurekalert  

Page: 1

Related biology news :

1. Highlighting molecular clues to the link between childhood maltreatment and later suicide
2. Lighting up the plant hormone command system
3. The music of the (hemi)spheres sheds new light on schizophrenia
4. New musical pacifier helps premature babies get healthy
5. Soy-based S-equol supplement reduces metabolic syndrome risk factors
6. Minimally invasive treatment for ruptured aneurysm: Safe, reduces mortality
7. ONR taps research teams to help reduce jet noise
8. Nanocrystal-coated fibers might reduce wasted energy
9. Autologous bone marrow-derived mononuclear cell transplants can reduce diabetic amputations
10. University of Minnesota startup offers game-changing energy solutions that reduce CO2 emissions
11. Tax on salt could reduce cardiovascular disease deaths by 3 percent
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction
(Date:3/8/2016)... March 8, 2016   Valencell , the ... announced it has secured $11M in Series D ... a new venture fund being launched by UAE-based ... from existing investors TDF Ventures and WSJ Joshua ... continue its triple-digit growth and accelerate its pioneering ...
(Date:3/3/2016)... SOTO, Kansas , March 3, 2016 ... Oncimmune,s Early CDT®-Lung, a blood test to aid ... cancer Early CDT®-Lung test to its clients ... Early CDT®-Lung test to its clients which include ... a leader in early cancer detection, today announced a ...
(Date:3/1/2016)... 1, 2016 ... of the  "Global Biometric Access Control ... their offering. --> http://www.researchandmarkets.com/research/ghsgdt/global_biometric ... the  "Global Biometric Access Control Systems ... offering. --> Research and ...
Breaking Biology News(10 mins):
(Date:4/27/2016)... ... April 27, 2016 , ... Global Stem Cells Group CEO ... is the founder of GSCG affiliate Kimera Labs in Miami. , In 2004, Ross ... stem cell transplantation for hematologic disorders and the suppression of graft vs. host disease ...
(Date:4/26/2016)... ... April 27, 2016 , ... ... Rothgerber Christie LLP as an associate in the firm’s Intellectual Property practice group. ... mechanical and electromechanical patent applications. He has an electrical engineering and computer engineering ...
(Date:4/26/2016)... ... April 26, 2016 , ... Mr. Palmer created the RPO ... the first multi-million dollar, multi-year managed services contract in the U.S. intelligence community with ... our leadership team,” said John Younger, founder of Accolo. “We are growing and ...
(Date:4/26/2016)... and MIAMI , ... prize recognizes the innovation capabilities of Norma,s R&D ... benefit patients and laboratory diagnostics globally. ... Norma Instruments , an innovative technology ... the field of hematology, announced today that it ...
Breaking Biology Technology: