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FIJI Water announces sustainable growth initiative with commitment to help mitigate climate change
Date:11/7/2007

al. These verifiable and permanent carbon offsets will exceed total company CO2 emissions by 20%, delivering one of the first consumer products that truly goes beyond carbon neutral and leaves a negative carbon footprint.

FIJI Water also appointed Thomas Mooney as senior vice president to lead the execution of its Sustainable Growth Initiative. Mooney will be responsible for company-wide efforts to reduce carbon emissions throughout the companys internal operations and external supply chain. In addition, he will be developing strategies that substantially reduce waste from packaging and operations. Recognizing the need to increase the rates of recycling for PET bottled water containers in the U.S., Mooney will also lead FIJI Waters efforts to boost post-consumer recycling rates by aggressively advocating for legislation that would expand curbside recycling programs as well as the use of effective consumer incentives (e.g., bottle bills that include bottled water and other non-carbonated beverages). In 2008, FIJI Water will create a dedicated section on its website to educate consumers and policymakers about this opportunity and report on progress made.

From our very beginning, we have always conducted business in an environmentally responsible manner, said Mooney. Were excited to expand our environmental leadership so that our consumers can continue to enjoy our great tasting, mineral-rich natural artesian water knowing that it comes with a commitment and promise to do something positive for the climate and our environment.

Protecting and Preserving the Sovi Basin Rainforest

Separate from its offset partnership, the relationship with CI also includes a major program to permanently protect the Sovi Basin, Fijis most important land ecosystem, from logging.

The Sovi Basin, located on the Fiji island of Viti Levu, covers over 50,000 acres of land and is the largest remaining lowland rainforest in Fiji. Fiji lies w
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Contact: Katrin Olson
kolson@conservation.org
703-341-2768
Conservation International
Source:Eurekalert

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