FIJI Water announces sustainable growth initiative with commitment to help mitigate clim...( LOS ANGELES (November 7 2007) FIJI ...)

LOS ANGELES (November 7, 2007) FIJI Water, one of the fastest growing, leading premium bottled water brands in the world, announced a Sustainable Growth Initiative today that will make its products carbon negative beginning in 2008. To achieve this, FIJI Water will account for the carbon footprint throughout the entire lifecycle of its products and then, through a combination of meaningful reductions and carbon-reducing land use and renewable energy projects, the production and sale of each bottle of FIJI Water will actually result in a net reduction of carbon in the atmosphere. No other major beverage brand has ever made a similar commitment to help mitigate the effects of climate change.

Conservation International (CI), a leading conservation organization, has partnered with FIJI Water to counsel them on their sustainability initiative and to develop an ambitious multi-benefit carbon offset plan that, in addition to reducing CO2 in the atmosphere, will also benefit Fijis local communities and its biodiversity.

FIJI Waters Sustainable Growth Initiative is a multi-pronged effort that includes several significant strategies:

• Reduction of CO2 emissions associated with the companys operations

• Purchase of permanent and verifiable carbon offsets to cover 120% of the emissions that cannot be reduced directly

• Protection and permanent preservation of the largest remaining area of pristine rainforest in Fiji

Reduction of CO2 Emissions

An aggressive plan to reduce CO2 emissions, which is already underway, is the centerpiece of FIJI Waters sustainability program. This plan will account for all product lifecycle carbon emissions from raw materials production through post-consumer handling of its products. By 2010 the companys products, across their entire lifecycle, will deliver the following sustainability benefits (compared to a July 2006 - June 2007 baseline)
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