Navigation Links
Experts believe plain packaging of tobacco products would cut smoking
Date:1/23/2013

Experts believe that plain packaging of tobacco products would cut smoking, a new study has found. Tobacco control experts from around the world estimate that two years after the introduction of generic packaging the number of adult smokers would be reduced by one percentage point (in the UK - from 21 to 20%*), and the percentage of children trying smoking would be reduced by three percentage points (in the UK - from 27 to 24%*). The Cambridge research was published today in the journal BMC Public Health.

Because Australia, the first country to implement plain packaging, only did so in December of last year there is no quantifiable evidence as of yet. Therefore, scientists have used the next best option, the expertise of internationally-renowned tobacco control specialists from around the world.

For the study, 33 tobacco control experts from the UK (14), Australasia (12) and North America (7) were recruited. Professionals in these regions were targeted because these countries are currently considering (or have recently implemented) plain packaging for tobacco products. They were then interviewed about how plain packaging - packaging without brand imagery or promotional text and using standardised formatting - might impact the rates of smoking in adults and children.

The experts estimated that plain packaging would reduce the number of adult smokers by one percentage point (on average) two years after the introduction of plain packaging.

Professor Theresa Marteau, Director of the University of Cambridge's Behaviour and Health Research Unit, who led the study, said: "Currently, approximately 10 million** adults in Britain smoke. A one percentage point decline - from 21% of the population to 20% - would equate to 500,000 people who will not suffer the health effects of smoking."

More impressively, they believe that generic packaging would reduce the percentage of children trying smoking by three percentage points (on average) two years after plain packaging is introduced.

Dr Rachel Pechey, first author of the study from the University of Cambridge's Behaviour and Health Research Unit, said: "Given that the majority of smokers first try smoking in adolescence, the impact on children is of particular importance. Nicotine dependence develops rapidly after lighting up for the first time, even before the user is smoking once a week."

The tobacco control experts indicated that plain packaging would reduce the numbers of children trying smoking because they expect younger people to be more affected by less appealing packs, less brand identification, and changes in social norms around smoking. This ties in with previous research that has described three ways in which plain packaging may reduce smoking rates, particularly among youth by reducing the appeal of packs, by increasing the salience of health warnings and by standardising pack colour.

Pechey added: "Despite the consistency of experts' predictions that plain packaging would reduce smoking rates, many participants felt that the two-year time frame we used was insufficient and did not allow for the full impact of the packaging. This suggests generic packaging could have a greater impact over a longer term period, as the impact on young people starting smoking feeds through into the adult smoking statistics."

Professor David Spiegelhalter from the University of Cambridge Centre for Mathematical Sciences added: "Expert elicitation methods can guide policy makers by quantifying uncertainty where no direct evidence exists."

The UK government recently conducted a public consultation on the possible introduction of a plain packaging policy for tobacco products (from April to August 2012). It is estimated that treating diseases caused by smoking costs the NHS 2.7 billion a year.***


'/>"/>

Contact: Genevieve Maul
gm349@admin.cam.ac.uk
44-012-237-65542
University of Cambridge
Source:Eurekalert

Related biology news :

1. UMMS experts seek better flu vaccines
2. Summit of osteoporosis experts from CIS countries issue 5-point call for action
3. Jellyfish experts show increased blooms are a consequence of periodic global fluctuations
4. Preserve the services of mangroves -- Earths invaluable coastal forests, experts urge
5. Leader experts in neurorehabilitation gather in Toledo, Spain
6. The IPCC Report on Climate Change - Swedish professor Thomas Sterner selected as 1 of the experts
7. World experts enlist to help Malaysia mitigate problem of poorer nutrition as incomes rise
8. Experts propose cyber war on cancer
9. Major migration of bird experts flock to Vancouver
10. World experts meet in Edinburgh to consider how life experiences impact on our genes
11. Divide the Antarctic to protect native species, propose experts
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2017)... ITHACA, N.Y. , June 23, 2017 /PRNewswire/ ... leader in dairy research, today announced a new collaboration ... reduce the chances that the global milk supply is ... dairy project, Cornell University has become the newest academic ... Supply Chain, a food safety initiative that includes IBM ...
(Date:5/6/2017)... 5, 2017 RAM Group , ... new breakthrough in biometric authentication based on a ... properties to perform biometric authentication. These new sensors are ... created by Ram Group and its partners. This sensor ... supply chains and security. Ram Group is a ...
(Date:4/13/2017)... Calif. , April 13, 2017 UBM,s ... York will feature emerging and evolving technology ... Both Innovation Summits will run alongside the expo portion ... speaker sessions, panels and demonstrations focused on trending topics ... largest advanced design and manufacturing event will take place ...
Breaking Biology News(10 mins):
(Date:10/12/2017)... ... October 12, 2017 , ... ... multicenter, prospective clinical study that demonstrates the accuracy of the FebriDx® test, ... clinically significant acute bacterial and viral respiratory tract infections by testing the ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... the first-ever genomics analysis platform specifically designed for life science researchers to ... of pioneering researcher Rosalind Franklin, who made a major contribution to the ...
(Date:10/11/2017)... NJ (PRWEB) , ... October 11, 2017 , ... Personal eye wash is a basic ... one eye at a time. So which eye do you rinse first if a dangerous ... have Plum Duo Eye Wash with its unique dual eye piece. , “Whether ...
(Date:10/11/2017)... , Oct. 11, 2017  VMS BioMarketing, a leading provider ... nationwide oncology Clinical Nurse Educator (CNE) network, which will launch ... for communication among health care professionals to enhance the patient ... office staff, and other health care professionals to help women ... cancer. ...
Breaking Biology Technology: