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Evolution Marketing Research Grows its Practice with Addition of Three Key Industry Professionals

BLUE BELL, Pa., April 15, 2013 /PRNewswire/ -- Evolution Marketing Research, a leading supplier of insights and intelligence to the healthcare industry, recently welcomed three new industry professionals. Ian Fureman joins as Director, Research; Leigh McCullough as Associate Methodologist; and Shannon Sesa as Field Coordinator.


Fureman brings to Evolution more than 14 years of experience in qualitative market research, primarily with clients from the pharmaceutical and biotechnology industries. His comprehensive responsibilities as part of more than 250 qualitative market research projects have included proposal development, project management, moderation, analysis, and reporting. He has significant expertise discussing complicated therapeutic areas with physician specialty groups. 

"With numerous marketing research projects underway and our unique services areas continuing to evolve, we believe Ian's extensive experience in our industry will enable us to deliver an even higher level of specialized service to our clients," said James E. Heasley II , Ph.D., Evolution Principal.

Most recently a principal at Integrated Marketing Associates, Fureman's career includes work within academic and non-profit settings, where he managed qualitative and quantitative research, produced ethnographic and educational videotapes, and conducted interviewer training programs. Earlier in his career, Fureman supported research and training initiatives at the University of Pennsylvania Psychiatry Department. He received his B.S. from Millersville University, and his M.A. from the University of Pennsylvania Annenberg School for Communication.

A researcher and statistical analyst with over 10 years of experience in the pharmaceutical industry, McCullough most recently served as a biostatistician at ICON Clinical Research, where she provided statistical support for clinical studies, including statistical analyses, data interpretation, and results reporting. Her relevant skills include the coordination of statistical programmers, preparation of high-quality analyses for clinical trials, and collaboration with cross-functional teams. McCullough earned her B.S. from Miami University, and her M.S. from Wright State University.

"Leigh's hands-on experience and deep understanding related to statistical support and analysis will be of great value to our firm, as we aim to provide the most comprehensive marketing research results to our clients," said Michael Heasley , Partner and Chief Research Officer.

As Field Coordinator, Sesa leverages her strong skills related to pharmaceutical research and project management, gained through responsibilities including the coordination of large-scale research between physicians and consumers; management of vendors and participants involved in projects; and handling of critical day-to-day tasks to ensure successful project completion. Prior to Evolution, Sesa held the role of Field Manager, Pharmaceutical Market Research at Adelphi Research by Design. She received her B.A. from Kutztown University.

"We were immediately drawn to Shannon's proven ability to efficiently manage the many necessary components of marketing research initiatives, and we look forward to her valuable contributions to our research team," Jennifer Steinberg , Director of Field Services.

About Evolution Marketing Research
Evolution Marketing Research is a healthcare marketing research firm that provides qualitative and quantitative research, consulting services, project management, advisory board monitoring and other marketing research services to pharmaceutical, biotech and medical device companies all over the world. Company principals John Taenzler , Ph.D., Jim Cummings and James Heasley , Ph.D., who are backed by a seasoned team of analysts and researchers, bring their collective experience to bear on projects at all phases of the product lifecycle, from opportunity and licensing assessments, to product crafting in support of phase III clinical trial design, to development of the commercial platform for developmental and in-line products. To learn more, visit

Contact: Karen Murray

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SOURCE Evolution Marketing Research
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