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Europe ready to launch 3-D TV outperforming the competition
Date:8/13/2010

No one forgets their first 3D film experience. Some people first experienced the illusion of an extra dimension wearing red and green glasses inside an attraction at a theme park. They may have watched short films simulating dizzying rides on rollercoasters or high-speed skiing. Others may have been wowed for the first time by the 3D version of James Cameron's film Avatar.

German and Swiss researchers on a EUREKA project, however, have come up with technology that they think could soon affordably deliver the thrills and immediacy of 3D into our homes, as well as into some other unexpected places like operating rooms with a level of quality never reached before. "The seed of this project was just three friends chatting on the web" recalls Arnold Simon, Chief Technical Officer at the German company Infitec. At the time Simon was working as a consultant for Infitec and one of the other friends was Helmut Jorke, Chief Executive of Infitec, which had developed some of the best 3D technology for cinemas.

The friends chatted about the next challenge in 3D: how to develop a 3D LCD flat-screen monitor capable of displaying the full resolution of the new high-definition television formats. On that online chat, Jorke decided his company should create that screen. "The consumer market is the biggest and most interesting focus," says Simon. Last year, in the UK alone, prior to the country's switch over from analogue to digital, 10 million television sets were sold.

Infitec had made its name in the 3D world by developing more sophisticated technology based on the principle of the old red and green glasses. The company's glasses use a narrow colour band wave to improve the quality of the image, using specific wavelengths of red, green and blue for the right eye and different wavelengths of the same colours for the left eye. The glasses filtering out very specific wavelengths give the spectator the illusion of a 3D image. Backed by EUREKA, Infite
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Contact: Piotr Pogorzelski
piotr.pogorzelski@eurekanetwork.org
322-777-0979
EUREKA
Source:Eurekalert  

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