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EMD Serono launches easypod, new electronic growth hormone injection device
Date:12/6/2007

, said Jim Hoyes, Chief Commercial Officer, EMD Serono, Inc. The collaboration and research used for the design of easypod allowed us to develop an innovative device that provides more real-time data for physicians than ever before, meeting the unmet needs of patients and caregivers.

As with other EMD Serono growth hormone delivery deficiency devices, easypod was designed with patients in mind. easypod has a sleek, ergonomic shape and is similar in size to a juice box. The device also features a hidden needle intended to help reduce patient anxiety.

easypod was the recipient of a 2007 Gold Medal from the Medical Design Excellence Awards, the premier awards program for the medical technology community. The Awards recognize the achievements of medical product manufacturers who are responsible for the groundbreaking innovations that are changing the face of healthcare. easypod was recognized for its ergonomic design as a self-care product.

Parents and patients are always looking for ways to make taking their medicine and staying on therapy as convenient as possible, said Mary Andrews, co-founder and CEO of the MAGIC Foundation. Its a win for parents and patients whenever theres a new product, like easypod, that helps with these treatment goals.

EMD Serono is supporting the introduction of easypod with a comprehensive training program intended to provide training for healthcare professionals who specialize in the treatment of growth hormone deficiency. Interested healthcare professionals can request a training session on the setup, use and features of easypod by contacting the company. In addition, after an initial training by their healthcare professional, patients using easypod will have access to ongoing support through EMD Seronos Connections for Growth program, by calling 1-800-582-7989.

easypod is currently available in a number of European and Latin American countries, as well as Australia and Canada and now
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Contact: Michele Baer
michele@baerconsulting.com
973-233-0044
Baer Consulting
Source:Eurekalert

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