Navigation Links
Do TV ads affect children's diet, obesity?

Researchers at the University of Illinois at Chicago Institute for Health Research and Policy have received a $2.2 million federal grant to determine whether or not TV food advertising affects children's diet, physical activity and weight.

The four-year project, funded by the National Cancer Institute, is unique because it will separate out the effect of food advertising from the amount of time that children watch TV.

"A number of studies have shown that increased TV watching is associated with higher weight outcomes among kids, but they haven't been able to determine whether or not this is directly due to the type of ads children see," said Lisa Powell, research professor of economics at UIC and lead scientist on the study.

Watching television may also contribute to obesity because children are sedentary and likely to snack while they watch TV.

The research, Powell said, can provide important information for policymakers and public health advocates about the potential effectiveness of regulating television food advertising to children and using TV media campaigns as policy tools for improving these health outcomes.

Previous research conducted by Powell and her colleagues showed that 98 percent of food-product ads viewed by children ages 2 to 11, and 89 percent of those viewed by adolescents ages 12 to 17, were for foods high in fat, sugar or sodium.

The current study is the first to combine food, beverage and restaurant ad ratings and nutritional data with individual data on obesity to analyze the relationship between product exposure, nutritional content of ad exposure, and food consumption, diet quality and obesity, according to the researchers.

The study will also examine the relationship between exposure to health promotion ads -- those that encourage eating fruits and vegetables or getting regular physical activity -- and individual behaviors related to diet, activity and weight outcomes.

By measuring the types of ads that children of different ages and races are exposed to, the researchers hope to be able to determine if advertising practices and television viewing patterns contribute to differences in diet and obesity among white and black children.

This work builds on previous studies Powell and her colleagues have conducted examining the effects of environmental factors on children's obesity.

Powell hopes this study will play a crucial role in determining whether or not stronger regulation may be needed for food advertising on children's programming.


Contact: Sherri McGinnis Gonzalez
University of Illinois at Chicago

Related biology news :

1. Gender, coupled with diabetes, affects vascular disease development
2. Restless legs syndrome affects nearly 2 percent of US/UK children
3. UCR engineers to develop new tool to measure how environmental exposures affect health
4. Soft drinks alone do not affect childrens weight
5. North Americas northernmost lake affected by global warming
6. Does the victim affect snake venom composition?
7. Alcohol and sleep restriction can affect young mens alertness and driving performance
8. Study shows genetically engineered corn could affect aquatic ecosystems
9. Israeli scientists identify: Genes that affect responses of multiple sclerosis patients to copaxone
10. Could vitamin D, a key milk nutrient, affect how you age?
11. Family conditions may affect when girls experience puberty
Post Your Comments:
(Date:6/21/2016)... 21, 2016 NuData Security announced today that ... of principal product architect and that Jon ... customer development. Both will report directly to ... moves reflect NuData,s strategic growth in its product ... customer demand and customer focus values. ...
(Date:6/15/2016)... New York , June 15, 2016 /PRNewswire/ ... a new market report titled "Gesture Recognition Market by ... and Forecast, 2016 - 2024". According to the report, ... USD 11.60 billion in 2015 and is estimated ... reach USD 48.56 billion by 2024.  ...
(Date:6/7/2016)... 7, 2016  Syngrafii Inc. and San Antonio ... that includes integrating Syngrafii,s patented LongPen™ eSignature "Wet" ... collaboration will result in greater convenience for SACU ... while maintaining existing document workflow and compliance requirements. ... Highlights: ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... June 23, 2016 /PRNewswire/ - FACIT has announced ... biotechnology company, Propellon Therapeutics Inc. ("Propellon" ... commercialization of a portfolio of first-in-class WDR5 inhibitors ... such as WDR5 represent an exciting class of ... precision medicine for cancer patients. Substantial advances have ...
(Date:6/23/2016)... YORK , June, 23, 2016  The Biodesign ... to envision new ways to harness living systems and ... Modern Art (MoMA) in New York City ... than 130 participating students, showcased projects at MoMA,s Celeste ... Paola Antonelli , MoMA,s senior curator of architecture ...
(Date:6/23/2016)... 2016 Apellis Pharmaceuticals, Inc. today announced ... of its complement C3 inhibitor, APL-2. The trials ... dose studies designed to assess the safety, tolerability, ... in healthy adult volunteers. Forty subjects ... single dose (ranging from 45 to 1,440mg) or ...
(Date:6/23/2016)... ... June 23, 2016 , ... ... regulatory and technical consulting, provides a free webinar on Performing Quality ... 13, 2016 at 12pm CT at no charge. , Incomplete investigations are still ...
Breaking Biology Technology: