Navigation Links
Do TV ads affect children's diet, obesity?
Date:2/22/2010

Researchers at the University of Illinois at Chicago Institute for Health Research and Policy have received a $2.2 million federal grant to determine whether or not TV food advertising affects children's diet, physical activity and weight.

The four-year project, funded by the National Cancer Institute, is unique because it will separate out the effect of food advertising from the amount of time that children watch TV.

"A number of studies have shown that increased TV watching is associated with higher weight outcomes among kids, but they haven't been able to determine whether or not this is directly due to the type of ads children see," said Lisa Powell, research professor of economics at UIC and lead scientist on the study.

Watching television may also contribute to obesity because children are sedentary and likely to snack while they watch TV.

The research, Powell said, can provide important information for policymakers and public health advocates about the potential effectiveness of regulating television food advertising to children and using TV media campaigns as policy tools for improving these health outcomes.

Previous research conducted by Powell and her colleagues showed that 98 percent of food-product ads viewed by children ages 2 to 11, and 89 percent of those viewed by adolescents ages 12 to 17, were for foods high in fat, sugar or sodium.

The current study is the first to combine food, beverage and restaurant ad ratings and nutritional data with individual data on obesity to analyze the relationship between product exposure, nutritional content of ad exposure, and food consumption, diet quality and obesity, according to the researchers.

The study will also examine the relationship between exposure to health promotion ads -- those that encourage eating fruits and vegetables or getting regular physical activity -- and individual behaviors related to diet, activity and weight outcomes.

By measuring the types of ads that children of different ages and races are exposed to, the researchers hope to be able to determine if advertising practices and television viewing patterns contribute to differences in diet and obesity among white and black children.

This work builds on previous studies Powell and her colleagues have conducted examining the effects of environmental factors on children's obesity.

Powell hopes this study will play a crucial role in determining whether or not stronger regulation may be needed for food advertising on children's programming.


'/>"/>

Contact: Sherri McGinnis Gonzalez
smcginn@uic.edu
312-996-8277
University of Illinois at Chicago
Source:Eurekalert

Related biology news :

1. Gender, coupled with diabetes, affects vascular disease development
2. Restless legs syndrome affects nearly 2 percent of US/UK children
3. UCR engineers to develop new tool to measure how environmental exposures affect health
4. Soft drinks alone do not affect childrens weight
5. North Americas northernmost lake affected by global warming
6. Does the victim affect snake venom composition?
7. Alcohol and sleep restriction can affect young mens alertness and driving performance
8. Study shows genetically engineered corn could affect aquatic ecosystems
9. Israeli scientists identify: Genes that affect responses of multiple sclerosis patients to copaxone
10. Could vitamin D, a key milk nutrient, affect how you age?
11. Family conditions may affect when girls experience puberty
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/13/2016)... 2016  IMPOWER physicians supporting Medicaid patients in ... clinical standard in telehealth thanks to a new partnership ... platform, IMPOWER patients can routinely track key health measurements, ... index, and, when they opt in, share them with ... a local retail location at no cost. By leveraging ...
(Date:3/29/2016)... 2016 LegacyXChange, Inc. (OTC: ... SelectaDNA/CSI Protect are pleased to announce our successful effort ... variety of writing instruments, ensuring athletes signatures against counterfeiting ... from athletes on LegacyXChange will be assured of ongoing ... Bill Bollander , CEO states, "By ...
(Date:3/22/2016)... PROVO and SANDY, Utah ... Ontario (NSO), which operates the highest sample volume laboratory ... and Tute Genomics and UNIConnect, leaders in clinical sequencing ... announced the launch of a project to establish the ... panel. NSO has been contracted by ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... 23, 2016   Boston Biomedical , an ... designed to target cancer stemness pathways, announced that ... Orphan Drug Designation from the U.S. Food and ... cancer, including gastroesophageal junction (GEJ) cancer. Napabucasin is ... inhibit cancer stemness pathways by targeting STAT3, and ...
(Date:6/23/2016)... , June 23, 2016 A person commits ... the crime scene to track the criminal down. ... U.S. Food and Drug Administration (FDA) uses DNA evidence to ... Sound far-fetched? It,s not. The FDA has ... to support investigations of foodborne illnesses. Put as simply as ...
(Date:6/23/2016)... (PRWEB) , ... June 23, 2016 , ... ... Plate® YM (Yeast and Mold) microbial test has received AOAC Research Institute approval ... of microbial tests introduced last year,” stated Bob Salter, Vice President of Regulatory ...
(Date:6/23/2016)... , June, 23, 2016  The Biodesign Challenge ... envision new ways to harness living systems and biotechnology, ... Art (MoMA) in New York City ... 130 participating students, showcased projects at MoMA,s Celeste Bartos ... Paola Antonelli , MoMA,s senior curator of architecture and ...
Breaking Biology Technology: