Navigation Links
Diners may be willing to pay more to eat at 'green' restaurants
Date:12/7/2010

COLUMBUS, Ohio Many U.S. restaurants may be ignoring a desire by American consumers to dine at environmentally friendly restaurants, according to a small exploratory study.

Researchers found that more than 8 out of 10 restaurant patrons surveyed in Columbus said they would be willing to pay more to dine at "green" restaurants. More than 7 out of 10 said it was good for restaurants to protect the environment.

The only problem is that very few restaurants market themselves as "green" or environmentally friendly, said Jay Kandampully, co-author of the study and professor of consumer sciences at Ohio State University.

"It is clear that green practices could be beneficial for restaurants. Customers want their restaurants to be environmentally friendly and say they're willing to pay more for it," Kandampully said.

"It would be a shame if restaurants don't make use of that support."

The study appeared in a recent issue of the journal Tourism and Hospitality Research.

Kandampully and his colleagues surveyed 455 customers of five independent casual dining restaurants in Columbus. Customers were asked a variety of questions about their perceptions of green restaurants.

The results made it clear that restaurant customers are intrigued by the possibility of environmentally friendly restaurants, said Franziska Schubert, a study co-author who conducted the research while a graduate student at Ohio State.

"We thought there would be some interest in green restaurants, but this showed an overwhelming interest in the concept and a willingness to pay for it," Schubert said.

About 65 percent of those surveyed said they would be willing to pay up to 10 percent more to dine at green restaurants, and 20 percent would be willing to pay even more. Only about 15 percent said they would not be willing to pay any more to eat at an environmentally friendly restaurant.

About 70 percent said it i
'/>"/>

Contact: Jay Kandampully
Jkandampully@ehe.osu.edu
614-688-4583
Ohio State University
Source:Eurekalert

Page: 1 2 3

Related biology news :

1. Apes unwilling to gamble when odds are uncertain
2. Restaurant customers willing to pay more for local food
3. Survey says: Genetics affect whether were willing to take surveys
4. Greener climate prediction shows plants slow warming
5. Record-high greenhouse gas concentrations
6. Chemistry for greenhouse gases
7. Study shows how ancient plants and soil fungi turned the Earth green
8. Scientists find that evergreen agriculture boosts crop yields
9. Durham Energy Institute to advise government on green technology
10. NOAA: Tagged narwhals track warming near Greenland
11. Rice hulls a sustainable drainage option for greenhouse growers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/30/2014)... today announced an across-the-board increase in Impact Factors ... InCites Journal Citation Reports (Thomson Reuters, 2014) show ... , Essays in Biochemistry , Biochemical ... all received increases in their Impact Factors. The ... published by Portland Press Limited. , 2014 Impact ...
(Date:7/30/2014)... Scientists are searching through a massive collection of 20-million-year-old ... years ago, and the effort is yielding fresh insights ... , When the collection is fully curated, a task ... largest unbiased Dominican amber collection in the world, the ... thus far is that of a pygmy locust, a ...
(Date:7/30/2014)... has been awarded the Scientific Committee on Antarctic ... Research. , SCAR, an inter-disciplinary international science body, ... research in the Antarctic region, and on the ... system. The organisation also provides scientific advice about ... governing the region. , The medal is open ...
Breaking Biology News(10 mins):Across-the-board Impact Factor increases for Portland Press Limited 2Decades-old amber collection offers new views of a lost world 2
... from farm fields often end up in aquatic ecosystems, resulting ... ,dead zones,. There are concerns that fertilizers used on lawns ... in the United States cover an area almost as large ... use a legitimate issue. In a study funded by ...
... Jude Children,s Research Hospital scientists has identified an unexpected ... of cells and, in the process, identified a potential ... a chemical known as an acetyl group. An estimated ... to the amino acid at one end of the ...
... Inserm has revealed how the measles virus leaves the body ... have identified a key receptor, located in the trachea, which ... one organism to another. The receptor, nectine-4, is also known ... appeared in a letter, dated 2 November 2011, published in ...
Cached Biology News:Nitrogen fertilizers' impact on lawn soils 2Molecule serves as a key in some protein interactions 2Molecule serves as a key in some protein interactions 3Why is the measles virus so contagious? 2
(Date:7/30/2014)... , July 30, 2014 Researchers ... to interrogate biology, but such devices can do ... As such, researchers have looked to ... in vitro metabolic engineering to characterize – ... chip. New devices are envisioned to recreate animal ...
(Date:7/30/2014)... 30, 2014 Connecticut Center for Advanced ... in East Hartford, Conn., was awarded a Rural Business ... a project that will determine the feasibility of implementing ... Connecticut. USDA Rural Development provided $53,000 for CCAT under ... second phase of the feasibility study in fiscal year ...
(Date:7/29/2014)... 2014 SoundConnect , an ... is proud to announce the strategic additions of ... their Boston, Charleston and Atlanta offices. SoundConnect’s ... demand for hosted solutions, collaboration and mobility that ... cost. , SoundConnect was founded in 2004, with ...
(Date:7/29/2014)... 2014 Human Longevity, Inc. (HLI), a genomics ... extending the healthy, high performance human life span, today ... an expert in machine learning and machine translation as ... from Google where he was Distinguished Research Scientist and ... to HLI Co-Founder and CEO, J. Craig Venter ...
Breaking Biology Technology:UMD Researchers Bridge Gap between Microelectronics, Biological Systems 2UMD Researchers Bridge Gap between Microelectronics, Biological Systems 3UMD Researchers Bridge Gap between Microelectronics, Biological Systems 4USDA Grant Funds Second Phase of Bio-Energy Research Community Economic Development in CT 2USDA Grant Funds Second Phase of Bio-Energy Research Community Economic Development in CT 3SoundConnect Organization and Culture is Evolving 2Franz Och, Ph.D., Expert in Machine Learning and Machine Translation, Joins Human Longevity, Inc. as Chief Data Scientist 2Franz Och, Ph.D., Expert in Machine Learning and Machine Translation, Joins Human Longevity, Inc. as Chief Data Scientist 3
... Oct. 11 Generex Biotechnology Corporation (Nasdaq: GNBT ... initiate a rights offering of common stock and warrants to ... a reverse stock split at the reconvened special meeting of ... 2010.  The amount of the offering has not been determined, ...
... for Global Health (BVGH) announced today that G. Steven ... and James A. Geraghty, Senior Vice President, Genzyme Corporation, ... of these two new board members rounds out the ... in emerging markets and public-private partnerships. "Both ...
... PharmaTech (NYSE: WX ), a leading pharmaceutical, ... with operations in China and the United States, today ... Negishi, and Dr. Akira Suzuki on winning the 2010 ... the development of palladium-catalyzed cross coupling, which has vastly ...
Cached Biology Technology:Generex Plans Rights Offering to Stockholders Following Reverse Stock Split 2Generex Plans Rights Offering to Stockholders Following Reverse Stock Split 3Burrill & Company CEO and Genzyme Executive Join BVGH Board of Directors 2Burrill & Company CEO and Genzyme Executive Join BVGH Board of Directors 3WuXi PharmaTech Congratulates the 2010 Nobel Laureates in Chemistry 2
... Do you need to make your ... transformation efficiency? Take advantage of Lucigen’s unrivalled ... Custom Competent Cell Service offers: ... transformation efficiencies Fast turnaround ...
Glucagon-like peptide-1 (GLP-1 (1-36) amide)...
... Small Molecule Localization in Early ... Get essential drug compound ... mass spectrometry. Protein Discoverys imaging mass spectrometry ... aligns them with histological images so you ...
Best pricing for 100mg-1.0g scales. Phosphopeptides are our specialty....
Biology Products: