Navigation Links
Demand for details on food labels includes the good -- and the bad
Date:11/19/2013

ITHACA, N.Y. It's no surprise that labels are becoming the "go to" place when people have questions about how food is produced. But new Cornell University research finds that consumers crave more information, especially for the potentially harmful ingredients that aren't included in the product.

The laboratory study of 351 shoppers found consumers willing to pay a premium when a product label says "free of" something, but only if the package includes "negative" information on whatever the product is "free of."

For example, a food labeled "free" of a food dye will compel some consumers to buy that product. But even more people will buy that product if that same label also includes information about the risks of ingesting such dyes.

"What did surprise us was the effect of supplementary information," said Harry M. Kaiser, a Cornell professor whose field of study includes product labeling. "Even seemingly negative information was valued over just the label itself."

When provided more information about ingredients, consumers are more confident about their decisions and value the product more, Kaiser said.

Published earlier this month as "Consumer Response to 'Contains' and 'Free of' Labeling" in the journal, Applied Economic Perspectives and Policy, the Cornell study might interest CEOs of food-processing companies, government policy makers and American consumers alike.


'/>"/>

Contact: Melissa Osgood
mmo59@cornell.edu
607-255-2059
Cornell University
Source:Eurekalert

Page: 1

Related biology news :

1. Osteoarthritis medicine delivered on-demand
2. Mercy Lab Offers Faster On-demand Diabetes Testing, Cellular Studies
3. New plant protein discoveries could ease global food and fuel demands
4. Just add water: How scientists are using silicon to produce hydrogen on demand
5. RI Hospital: Use of PMP may increase demand for drug treatment, reduce painkiller abuse
6. Agricultural expert outlines path for developing nations to double food production, meet 2050 demand
7. Study details paired risk factors in preeclampsia
8. Biologists uncover details of how we squelch defective neurons
9. Scientists discover new details about rice blast, a deadly plant fungus
10. Prehistoric ghosts revealing new details
11. New book details the biological and cultural diversity of Khawa Karpo, sacred mountain of Tibet
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/13/2017)... 2017 According to a new market research report ... Identity Administration, and Authorization), Service, Authentication Type, Deployment Mode, Vertical, and Region ... expected to grow from USD 14.30 Billion in 2017 to USD 31.75 ... ... MarketsandMarkets Logo ...
(Date:4/11/2017)... Research and Markets has announced the addition ... their offering. ... tracking market to grow at a CAGR of 30.37% during the ... 2017-2021, has been prepared based on an in-depth market analysis with ... its growth prospects over the coming years. The report also includes ...
(Date:4/11/2017)... -- NXT-ID, Inc. (NASDAQ:   NXTD ) ("NXT-ID" ... of independent Directors Mr. Robin D. Richards and ... furthering the company,s corporate governance and expertise. ... Gino Pereira , Chief Executive Officer ... guidance and benefiting from their considerable expertise as we move ...
Breaking Biology News(10 mins):
(Date:10/12/2017)... ... October 12, 2017 , ... They call it ... biological network, a depiction of a system of linkages and connections so complex ... associate professor of computer science at Worcester Polytechnic Institute (WPI) and director of ...
(Date:10/12/2017)... ... October 12, 2017 , ... DuPont ... today that they have entered into a multiyear collaboration to identify and characterize ... with additional tools for gene editing across all applications. , Under the terms ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... Surgical Wound Market with the addition of its newest module, US Hemostats & ... market for thrombin hemostats, absorbable hemostats, fibrin sealants, synthetic sealants and biologic sealants ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... first-ever genomics analysis platform specifically designed for life science researchers to analyze ... pioneering researcher Rosalind Franklin, who made a major contribution to the discovery ...
Breaking Biology Technology: