Navigation Links
Demand for details on food labels includes the good -- and the bad
Date:11/19/2013

ITHACA, N.Y. It's no surprise that labels are becoming the "go to" place when people have questions about how food is produced. But new Cornell University research finds that consumers crave more information, especially for the potentially harmful ingredients that aren't included in the product.

The laboratory study of 351 shoppers found consumers willing to pay a premium when a product label says "free of" something, but only if the package includes "negative" information on whatever the product is "free of."

For example, a food labeled "free" of a food dye will compel some consumers to buy that product. But even more people will buy that product if that same label also includes information about the risks of ingesting such dyes.

"What did surprise us was the effect of supplementary information," said Harry M. Kaiser, a Cornell professor whose field of study includes product labeling. "Even seemingly negative information was valued over just the label itself."

When provided more information about ingredients, consumers are more confident about their decisions and value the product more, Kaiser said.

Published earlier this month as "Consumer Response to 'Contains' and 'Free of' Labeling" in the journal, Applied Economic Perspectives and Policy, the Cornell study might interest CEOs of food-processing companies, government policy makers and American consumers alike.


'/>"/>

Contact: Melissa Osgood
mmo59@cornell.edu
607-255-2059
Cornell University
Source:Eurekalert

Page: 1

Related biology news :

1. Osteoarthritis medicine delivered on-demand
2. Mercy Lab Offers Faster On-demand Diabetes Testing, Cellular Studies
3. New plant protein discoveries could ease global food and fuel demands
4. Just add water: How scientists are using silicon to produce hydrogen on demand
5. RI Hospital: Use of PMP may increase demand for drug treatment, reduce painkiller abuse
6. Agricultural expert outlines path for developing nations to double food production, meet 2050 demand
7. Study details paired risk factors in preeclampsia
8. Biologists uncover details of how we squelch defective neurons
9. Scientists discover new details about rice blast, a deadly plant fungus
10. Prehistoric ghosts revealing new details
11. New book details the biological and cultural diversity of Khawa Karpo, sacred mountain of Tibet
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/22/2016)... , June 22, 2016  The American College of Medical ... Show Executive Magazine as one of the fastest-growing trade ... 25-27 at the Bellagio in Las Vegas ... highest percentage of growth in each of the following categories: ... companies and number of attendees. The 2015 ACMG Annual Meeting ...
(Date:6/22/2016)... 22, 2016 On Monday, the Department of ... to share solutions for the Biometric Exit Program. The ... Border Protection (CBP), explains that CBP intends to add ... the United States , in order to ... imposters. Logo - http://photos.prnewswire.com/prnh/20160622/382209LOGO ...
(Date:6/20/2016)... Securus Technologies, a leading provider of ... safety, investigation, corrections and monitoring announced that after ... secured the final acceptance by all three (3) ... Systems (MAS) installed. Furthermore, Securus will have contracts ... by October, 2016. MAS distinguishes between legitimate wireless ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... 23, 2016 Apellis Pharmaceuticals, Inc. today ... trials of its complement C3 inhibitor, APL-2. The ... ascending dose studies designed to assess the safety, ... injection in healthy adult volunteers. Forty ... a single dose (ranging from 45 to 1,440mg) ...
(Date:6/23/2016)... , June 23, 2016 ... Review, 2016;12(1):22-8 http://doi.org/10.17925/OHR.2016.12.01.22 Published ... the peer-reviewed journal from touchONCOLOGY, Andrew D ... cost of cancer care is placing an increasing ... of expensive biologic therapies. With the patents on ...
(Date:6/23/2016)... (PRWEB) , ... June 23, 2016 , ... ... is exhibiting at the Pennsylvania Convention Center and will showcase its product’s latest ... ClinCapture will also be presenting a scientific poster on Disrupting Clinical Trials in ...
(Date:6/23/2016)... Windsor, Connecticut (PRWEB) , ... June 23, 2016 ... ... will introduce a new line of intelligent tools designed, tuned and optimized exclusively ... place September 12–17 in Chicago. The result of a collaboration among several companies ...
Breaking Biology Technology: