Navigation Links
Demand for details on food labels includes the good -- and the bad
Date:11/19/2013

ITHACA, N.Y. It's no surprise that labels are becoming the "go to" place when people have questions about how food is produced. But new Cornell University research finds that consumers crave more information, especially for the potentially harmful ingredients that aren't included in the product.

The laboratory study of 351 shoppers found consumers willing to pay a premium when a product label says "free of" something, but only if the package includes "negative" information on whatever the product is "free of."

For example, a food labeled "free" of a food dye will compel some consumers to buy that product. But even more people will buy that product if that same label also includes information about the risks of ingesting such dyes.

"What did surprise us was the effect of supplementary information," said Harry M. Kaiser, a Cornell professor whose field of study includes product labeling. "Even seemingly negative information was valued over just the label itself."

When provided more information about ingredients, consumers are more confident about their decisions and value the product more, Kaiser said.

Published earlier this month as "Consumer Response to 'Contains' and 'Free of' Labeling" in the journal, Applied Economic Perspectives and Policy, the Cornell study might interest CEOs of food-processing companies, government policy makers and American consumers alike.


'/>"/>

Contact: Melissa Osgood
mmo59@cornell.edu
607-255-2059
Cornell University
Source:Eurekalert

Page: 1

Related biology news :

1. Osteoarthritis medicine delivered on-demand
2. Mercy Lab Offers Faster On-demand Diabetes Testing, Cellular Studies
3. New plant protein discoveries could ease global food and fuel demands
4. Just add water: How scientists are using silicon to produce hydrogen on demand
5. RI Hospital: Use of PMP may increase demand for drug treatment, reduce painkiller abuse
6. Agricultural expert outlines path for developing nations to double food production, meet 2050 demand
7. Study details paired risk factors in preeclampsia
8. Biologists uncover details of how we squelch defective neurons
9. Scientists discover new details about rice blast, a deadly plant fungus
10. Prehistoric ghosts revealing new details
11. New book details the biological and cultural diversity of Khawa Karpo, sacred mountain of Tibet
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... -- The Controller General of Immigration from Maldives Mr. ... have received the prestigious international IAIR Award for the most innovative high ... ... Maldives Immigration Controller ... (small picture on the right) have received the IAIR award for the ...
(Date:3/22/2017)... March 21, 2017   Neurotechnology , a ... technologies, today announced the release of the ... provides improved facial recognition using up to 10 ... single computer. The new version uses deep neural-network-based ... and it utilizes a Graphing Processing Unit (GPU) ...
(Date:3/20/2017)... 20, 2017 PMD Healthcare announces the release ... Wellness Management System (WMS), a remote, real-time lung health ... PMD Healthcare is a Medical Device, Digital Health, and ... to creating innovative solutions that empower people to improve ... focus, PMD developed the first ever personal spirometer, Spiro ...
Breaking Biology News(10 mins):
(Date:3/29/2017)... ... March 29, 2017 , ... ACEA Biosciences, ... disperses a quarterly travel award to noteworthy scientists who will be presenting research ... its new round of awards are being given to two postdoctoral fellows studying ...
(Date:3/29/2017)... DIEGO and NEWARK, Del. ... , a privately-held regenerative medicine company, and W. ... materials science company, today announced a collaborative research agreement ... novel implantable cell therapy delivery device technologies that provide ... than a decade, ViaCyte has been developing innovative stem ...
(Date:3/29/2017)... March 29, 2017 The Global Microfluidic Chips ... is a specialized and comprehensive study on the existing state of ... , Europe and Asia-Pacific ... East and Africa . ... Browse 172 Tables and Figures, ...
(Date:3/28/2017)... ... ... Franz Inc ., the leading supplier of Semantic Graph Database technology, ... by Bloor Research in its recent Graph Database Market Update report. ... Gruff, it was rated as the easiest product to use.” – Bloor Research , ...
Breaking Biology Technology: