Price is right
But, despite the setbacks, working together, the three partners managed to refine a way to breed blackspot which consistently produced enough healthy fish at a competitive price. Seven years ago, Isidro De La Cal-Fresco started selling blackspot seabream to supermarkets in Spain, which were able to sell it on to consumers for far more attractive prices than previous market prices of between 20-70 euros a kilo.
Today, Isidro sells about 200 tonnes of the fish a year and it thinks it can increase that to 600 tonnes within the next five years. The market potential is enormous since, while Isidro's prices can remain stable in the future, the price of blackspot seabream fished from the sea is likely to continue to rise as fishing quotas for the species are cut on a yearly basis. The partners say they have clearly achieved their goal to deliver a traditional fish back to the European market at an accessible price. They have created new products for their companies to tap new markets. "As a company, we have developed a new species for aquaculture in less than 10 years," says Lopez-Pizarro y Vilar. "No one else knows how to feed and produce blackspot," agrees Sanz. "The advantage of farming seabream is that you have total control of the production and the food is safer."
|Contact: Piotr Pogorzelski|