Navigation Links
Crank Software Selects TREW Marketing for Embedded Industry Outreach
Date:12/4/2012

AUSTIN, Texas, Dec. 4, 2012 /PRNewswire/ -- Crank Software Inc. of Ottawa, Canada announced today it has selected Austin-based TREW Marketing to lead its company awareness and lead generation campaigns. Crank Software chose TREW Marketing for their experience in developing integrated marketing programs that target embedded design engineers. The partnership entails brand and product-level messaging and positioning, PR, content development, partner co-marketing management, search engine optimization and advertising, social media and email marketing.

Crank Software specializes in embedded user interface (UI) solutions that enable R&D teams to more quickly develop rich UIs for resource-constrained embedded devices like in-car graphical displays and animated GPS systems. Their product, Crank Storyboard™ Suite, manages the entire UI lifecycle, bridging the gap between UI design and embedded systems by streamlining the development process from months to minutes, helping their customers get products to market faster, with higher return on investment (ROI), and lower total cost of ownership (TCO).

"Crank Software has proven how collaboration during product development results in higher quality at a lower cost, and they sought to find similar advantages in their marketing efforts," said Wendy Covey, Principal and Co-Founder of TREW Marketing. "The marketing programs TREW developed for Crank fully leverage both companies' unique expertise, and will grow demand for Crank's graphical user interface solutions."

The new partnership includes the following marketing programs:

"TREW's marketing expertise and knowledge of the embedded space make them a trusted advisor to help us drive awareness and demand, as we continue to grow our business and market share," said Jason Clarke, Vice President of Sales and Marketing for Crank Software. "They have a proven track record developing and executing strategic marketing plans that focus on results and we're excited to have them as an extension of our team."

Click to Tweet: New from @TrewMarketing: @Cranksoftware Selects TREW Marketing for Embedded Industry Outreach http://ow.ly/feA6c

About Crank Software
Crank Software is an innovator in embedded user interface (UI) solutions that bridges the gap between UI design and embedded systems to deliver a competitive advantage by streamlining the development lifecycle so their customers can get their products to market faster, with higher ROI, and lower total cost of ownership. Today, time is wasted in the development lifecycle because the design goes back and forth between UI designers, user experience designers, and embedded systems engineers. The Crank Storyboard Suite enables stakeholders to work in parallel. Storyboard manages the entire UI lifecycle—from UI design to simulation to being optimized for the device.

About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets. TREW uses decades of specialized experience to create custom marketing programs that help customers efficiently and effectively achieve their business and sales goals. With goals and objectives defined, TREW then takes an integrated approach using a wide array of marketing services, including brand identity, positioning and messaging; website strategy and design; content development and publishing; search marketing; public relations and social media strategy and execution.

Contact: Wendy Covey, TREW Marketing, wendy@trewmarketing.com, 512-484-5630


'/>"/>
SOURCE TREW Marketing
Copyright©2012 PR Newswire.
All rights reserved

Related biology news :

1. Stryker Chooses Wineman Technology for Medical Device Test Equipment and Software
2. NCH partners with Silicon Valley to market high-end diagnostic and medical research software
3. BioFortis Inc., Introduces Next Generation Biobanking Software Platform for Biomarker-Based Clinical Research
4. The 3rd BGI Bioinformatics Software and Data Release Conference
5. Tongue analysis software uses ancient Chinese medicine to warn of disease
6. Aware Provides Biometrics Software and Services for Three Large-Scale Border Management Systems
7. Statistics & Data Corporation Selects MedNet Solutions As Strategic Technology Partner
8. RedBrick Health Launches Open Integration and Partner Certification Program, Selects Fitbit, RunKeeper Among First to be "RedBrick Ready"
9. Service Credit Union Selects DigitalPersona to Secure Access to Network and Applications
10. HubSpot Certifies TREW Marketing for Integrated Marketing Platform
11. TREW Marketing Webcast Shows B2B Companies How to Reach Technical Audiences
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/16/2016)... , June 16, 2016 ... size is expected to reach USD 1.83 billion ... Grand View Research, Inc. Technological proliferation and increasing ... applications are expected to drive the market growth. ... , The development of advanced multimodal ...
(Date:6/7/2016)... -- Syngrafii Inc. and San Antonio Credit Union (SACU) ... Syngrafii,s patented LongPen™ eSignature "Wet" solution into SACU,s ... in greater convenience for SACU members and operational ... document workflow and compliance requirements. Logo ... Highlights: ...
(Date:6/2/2016)... , June 2, 2016 Perimeter ... Platforms, Unmanned Systems, Physical Infrastructure, Support & Other Service  ... visiongain offers comprehensive analysis of the global ... market will generate revenues of $17.98 billion in 2016. ... DVTEL Inc, a leader in software and hardware technologies ...
Breaking Biology News(10 mins):
(Date:12/2/2016)... ... December 01, 2016 , ... Aerocom Healthcare ( http://www.aerocomhealthcare.com ), ... present its chain-of-custody solution for tracking and securing medications at booth 676 at ... 2016. , Aerocom has a proven solution for tracking medications via its system ...
(Date:12/2/2016)... ... December 02, 2016 , ... ... and biotechnology companies dedicated to collaboratively developing improved chemistry, manufacturing and control ... vendor-supported, portable online UHPLC, with robust, probe-based sampling. , Online liquid ...
(Date:11/30/2016)... ... November 30, 2016 , ... BEI Kimco, a brand of ... flexure design that ensures high alignment accuracy by preventing unwanted shaft rotation. The ... where extreme precision is required, such as in medical equipment, laboratory instrumentation, clean ...
(Date:11/30/2016)... Nov. 30, 2016  The Allen Institute for ... the first publicly available collection of gene edited, ... target key cellular structures with unprecedented clarity. Distributed ... powerful tools are a crucial first step toward ... understand what makes human cells healthy and what ...
Breaking Biology Technology: