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Corporations can profit from being environmentally friendly
Date:7/15/2008

om going green is by developing innovative green products and technologies and entering new markets. Businesses that do so are poised to take advantage of increased market demand for green products and make less environmentally friendly technologies obsolete.

According to recent research, 15 percent of consumers routinely pay more for green products, and another 15 percent seek green products if they do not cost more. "There are people who pay premium prices for these kinds of products," says Darnall.

Corporate buyers also are demonstrating a growing demand for purchasing green products. "Companies don't want to inherit waste from their suppliers. As a result, many companies are using green production as a condition of purchasing a supplier's products."

The study is the first to look broadly at international companies. Understanding these relationships globally is particularly important since more companies now operate internationally and must adhere to multiple regulations.

"Many policymakers believe environmental regulations are a win-lose propositionsociety benefits from a cleaner environment, but businesses are at an economic disadvantage," says Darnall. "This research shows it can be a win-win. Companies that develop greener production practices benefit society, and can also green their bottom line."


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Contact: Tara Laskowski
tlaskows@gmu.edu
703-993-8815
George Mason University
Source:Eurekalert

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