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Cornell forges licensing agreement with new New York apple industry group
Date:5/5/2010

cess because, although large wholesale growers ultimately supply supermarkets, the farm stands of smaller producers play a significant role in introducing new varieties to consumers.

Growers will pay royalties on trees purchased, acreage planted and fruit produced. NYAG will pay licensing royalties to Cornell, determine the total statewide acreage for the new varieties, ensure quality standards at harvest and use a portion of the income generated from members to market the apples as well as some to directly fund the Cornell apple breeding program. For growers, planting new varieties is always a high-risk, potentially high-return venture. The managed variety system buffers the risk by addressing the biggest commercial hurdles marketing and distribution.


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Contact: Blaine Friedlander
bpf2@cornell.edu
607-254-8093
Cornell University
Source:Eurekalert

Page: 1 2

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