Navigation Links
Consumers in European countries appreciate grain healthiness in diverse ways
Date:5/5/2010

Increasing the consumption of whole grain products and ensuring the successful introduction of functional cereal based foods requires an understanding of the views of consumers. The HEALTHGRAIN project of the European Union performed two consumer studies, each in four European countries, in order to study consumer expectations of healthy cereal foods, and assess the effect of claims and cues on consumer perception.

Overall whole grain products were seen more positively than refined cereal products in terms of healthiness, naturalness, being nutritionally balanced, filling and offering slow energy release. However, these effects were more pronounced for consumers from Finland but less so for consumers from the UK and Italy.

A second study investigated the impact of health claims on perceptions of healthiness and likelihood of buying cereal products. While consumers generally rated those products with health claims as healthier, this effect was much less pronounced for consumers in Italy. Likewise the health claims had a positive impact on likelihood of buying in Finland, Germany and the UK but a negative impact in Italy.

The results may stimulate food producers to launch whole grain based products and point to the usefulness of health claims. However, claims might need to be targeted differently in different European countries.


'/>"/>

Contact: Richard Shepherd
r.shepherd@surrey.ac.uk
44-148-368-9449
VTT Technical Research Centre of Finland
Source:Eurekalert

Page: 1

Related biology news :

1. GenWay Biotechs You Test You puts early cancer detection tool in the hands of consumers
2. Consumers over age 50 should consider steps to cut copper and iron intake
3. Consumers more likely to identify healthy food using traffic light nutrition labels
4. Rutgers study finds many consumers ignore food product recalls
5. Consumers desire more genetic testing, but not designer babies
6. Cheskin Added Value EVP Lee Shupp Discusses Evolving Dynamics of Consumers and Imaging Tech at 6Sight
7. Consumers influence christmas tree styles
8. Department of Energy putting power in the hands of consumers through technology
9. Shell Provides Consumers Gasoline Industrys First Pay By Touch Technology at the Pump
10. Alternative food networks connect ethical producers and consumers and can lead to healthier eating
11. Got calcium? UWM researcher finds that food labels confuse consumers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/20/2017)... (NYSE: DAL ) customers now can use fingerprints instead of ... Airport (DCA). ... Delta launches biometrics to board aircraft at Reagan Washington National Airport ... Delta,s biometric boarding pass experience that launched in May ... boarding process to allow eligible Delta SkyMiles Members who are enrolled in ...
(Date:6/14/2017)... June 15, 2017  IBM (NYSE: IBM ) is introducing ... event dedicated to developing collaboration between startups and global businesses, ... 15-17. During the event, nine startups will showcase the solutions ... various industries. France ... market, with a 30 percent increase in the number of ...
(Date:5/16/2017)... , May 16, 2017   Bridge ... health organizations, and MD EMR Systems , ... development partner for GE, have established a partnership ... Portal product and the GE Centricity™ products, including ... EMR. These new integrations will ...
Breaking Biology News(10 mins):
(Date:10/11/2017)... (PRWEB) , ... October 11, 2017 , ... Disappearing forests ... the lives of over 5.5 million people each year. Especially those living in larger ... startup Treepex - based in one of the most pollution-affected countries globally - decided ...
(Date:10/10/2017)... ... ... San Diego-based team building and cooking events company, Lajollacooks4u, has unveiled a ... new look is part of a transformation to increase awareness, appeal to new markets ... It will also expand its service offering from its signature gourmet cooking classes and ...
(Date:10/10/2017)... ... ... Dr. Bob Harman, founder and CEO of VetStem Biopharma, Inc. spent ... entitled “Stem Cells and Their Regenerative Powers,” was held on August 31st, 2017 ... joined by two human doctors: Peter B. Hanson, M.D., Chief of Orthopedic Surgery, Grossmont ...
(Date:10/10/2017)... ... October 10, 2017 , ... ... business process optimization firm for the life sciences and healthcare industries, announces a ... in San Francisco. , The presentation, “Automating GxP Validation for Agile Cloud Platforms,” ...
Breaking Biology Technology: