Navigation Links
Consumer not ready for tailor-made nutrition
Date:11/4/2008

In the near future it will be possible to customise the food we eat to individual needs, based on the genetic profile of the individual. Dutch researcher Amber Ronteltap suggests that the consumer market is not yet ready for this so-called nutrigenomics. Ronteltap concludes that many obstacles must be overcome before products based on nutrigenomics become a reality.

Nutrigenomics is a discipline that investigates the correlation between nutrients and the human genome. This area of science can contribute to public health and disease prevention by providing individuals with advice on specific adaptations in their nutrient regime. This form of personalised nutrition joins the bandwagon of broader marketing trends to develop products more tailored to the individual.

Experts

For her doctoral research, Amber Ronteltap interviewed 29 experts from trade and industry, civil organisations, government, media and science. These interviews reveal that there is poor consensus on important questions such as: What exactly is nutrigenomics, within what time frame will it be usable in practice, and how is acceptance by consumers determined?

Consumers

Based on these interviews with experts and an extensive literature study, Ronteltap developed different future scenarios to put to the general public. A representative random sample generated a number of conditions that consumers would require before accepting nutrigenomics. The most important is freedom of choice: the guarantee that it would not be compulsory to register a genetic profile. The consumer also believes that the products being developed should provide proven (health) benefits and that their use should not disrupt the routine of daily life. The general public also wants to see clear scientific agreement about the usefulness of the possibilities provided by nutrigenomics.

Conclusions

As well as assessing the opinions of experts and consumers, Ronteltap made an analysis of conclusions from other scientific work in this area. She concludes that much needs to be done before people are able to and want to start using products that match their genetic profile. Besides limitations in the marketing of personalised products, she also sees a clear gulf between the wishes of the consumer and the expectations of experts with respect to the feasibility of consumers' wishes.


'/>"/>

Contact: A.R. (Amber) Ronteltap
Amber.Ronteltap@wur.nl
31-317-484-432
Netherlands Organization for Scientific Research
Source:Eurekalert

Related biology news :

1. Cheskin Added Value EVP Lee Shupp Discusses Evolving Dynamics of Consumers and Imaging Tech at 6Sight
2. Consumers influence christmas tree styles
3. Department of Energy putting power in the hands of consumers through technology
4. Direct-to-consumer advertising for genetic tests concerns physicians and may mislead patients
5. Shell Provides Consumers Gasoline Industrys First Pay By Touch Technology at the Pump
6. Alternative food networks connect ethical producers and consumers and can lead to healthier eating
7. Got calcium? UWM researcher finds that food labels confuse consumers
8. New test could help consumers avoid surprise headaches from chocolate, wine
9. Fujitsu PalmSecure LOGONDIRECTOR Verified as Citrix Ready
10. Pacific shellfish ready to invade Atlantic
11. Nutrition and bone health session to open the IOF World Congress on Osteoporosis in Bangkok
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/24/2017)... , April 24, 2017 Janice ... partner with  Identity Strategy Partners, LLP (IdSP) , ... or without President Trump,s March 6, 2017 ... Entry , refugee vetting can be instilled with greater ... (Right now, all refugee applications are suspended by ...
(Date:4/13/2017)... According to a new market research report "Consumer IAM Market by ... Service, Authentication Type, Deployment Mode, Vertical, and Region - Global Forecast to ... USD 14.30 Billion in 2017 to USD 31.75 Billion by 2022, at ... ... MarketsandMarkets Logo ...
(Date:4/6/2017)... , April 6, 2017 ... RFID, ANPR, Document Readers, by End-Use (Transportation & Logistics, ... Facility, Oil, Gas & Fossil Generation Facility, Nuclear Power), ... Educational, Other) Are you looking for a ... sector? ...
Breaking Biology News(10 mins):
(Date:10/11/2017)... ... October 11, 2017 , ... The CRISPR-Cas9 system ... experiments and avoiding the use of exogenous expression plasmids. The simplicity of programming ... systematic gain-of-function studies. , This complement to loss-of-function studies, such as with ...
(Date:10/11/2017)... the Netherlands and LAGUNA HILLS, Calif. ... The Institute of Cancer Research, London ... use MMprofiler™ with SKY92, SkylineDx,s prognostic tool to risk-stratify patients ... trial known as MUK nine . The University of ... trial, which is partly funded by Myeloma UK, and ICR ...
(Date:10/10/2017)... ... October 10, 2017 , ... ... antibody-drug conjugate (ADC) therapeutics, today confirmed licensing rights that give it exclusive ... a technology developed in collaboration with Children’s Hospital Los Angeles (CHLA). ...
(Date:10/10/2017)... ... October 10, 2017 , ... USDM Life Sciences , ... life sciences and healthcare industries, announces a presentation by Subbu Viswanathan and Jennifer ... “Automating GxP Validation for Agile Cloud Platforms,” will present a revolutionary approach to ...
Breaking Biology Technology: