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College students want more information about native wildflowers
Date:9/21/2010

uld prefer to purchase seeds or plants from local retailers rather than through the Internet by an overwhelming majority", wrote the research team.

"We used student responses from this study to discuss education and marketing opportunities toward native wildflowers", noted Hector Eduardo Perz, corresponding author of the study. "Despite their lack of knowledge, students reported wanting to see, use, purchase, or learn more about these species. Therefore, an opportunity exists for educators and the industry to couple this enthusiasm for wildflowers with multiple experiences in wildflower education and exposure."

The researchers added that possible educational opportunities could include using wildflowers in plant identification, biology, ecology, and propagation courses. Field activities involving hands-on cultivation and management of FNWs in the landscape or restoration settings were also recommended. "Educators could consider using wildflowers as part of elective courses, such as in floral arranging or in large-scale introductory courses intended to interest students in particular. Such efforts can influence future decisionmakers and are likely to benefit the native wildflower market," the study concluded.


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Contact: Michael W. Neff
mwneff@ashs.org
703-836-4606
American Society for Horticultural Science
Source:Eurekalert  

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