Navigation Links
College students want more information about native wildflowers
Date:9/21/2010

GAINESVILLE, FLA new trend shows native wildflowers are becoming more popular with consumers. The wildflower seed industry has experienced gains in popularity over the past 30 to 40 years and is considered to be a maturing, highly competitive market. In Florida, for example, a 2005 survey estimated sales of native plants in the state totaled almost $316 million.

College students do not fit the traditional demographic profile of gardening and landscaping consumers, but today's horticulture students are tomorrow's decisionmakersthose who will determine how and if native wildflowers will be used in educational programs, gardening, landscaping, and revegetation projects. A research team from the University of Florida designed a web-based survey that investigated the awareness, perceptions, and interest in native wildflowers among Florida college students enrolled in plant-related disciplines, and discovered some corresponding recommendations for educators.

The study, published in HortTechnology, asked Florida college students to rate their level of awareness of Florida native wildflowers (FNW), defined as a herbaceous annual or perennial species that was growing in Florida before the arrival of Columbus to the new world. Respondents were also asked to estimate the number of wildflowers they could identify by name and sight, what season(s) they expected FNWs to be in bloom, and in what areas or ecosystems FNWs were found.

While the survey results showed that students had a generally low awareness of native wildflowers, they expressed high levels of interest in learning more about the identification or cultivation of these species, seeing wildflowers (particularly on college campuses), and using wildflowers in different settings. Students also noted a preference for purchasing native wildflower seeds or finished plants from local retailers. "The retail environment seemed to be remarkably important; students indicated that they would prefer to purchase seeds or plants from local retailers rather than through the Internet by an overwhelming majority", wrote the research team.

"We used student responses from this study to discuss education and marketing opportunities toward native wildflowers", noted Hector Eduardo Perz, corresponding author of the study. "Despite their lack of knowledge, students reported wanting to see, use, purchase, or learn more about these species. Therefore, an opportunity exists for educators and the industry to couple this enthusiasm for wildflowers with multiple experiences in wildflower education and exposure."

The researchers added that possible educational opportunities could include using wildflowers in plant identification, biology, ecology, and propagation courses. Field activities involving hands-on cultivation and management of FNWs in the landscape or restoration settings were also recommended. "Educators could consider using wildflowers as part of elective courses, such as in floral arranging or in large-scale introductory courses intended to interest students in particular. Such efforts can influence future decisionmakers and are likely to benefit the native wildflower market," the study concluded.


'/>"/>

Contact: Michael W. Neff
mwneff@ashs.org
703-836-4606
American Society for Horticultural Science
Source:Eurekalert  

Related biology news :

1. Dean of the UM College of Engineering to receive 2010 IEEE Richard M. Emberson Award
2. EPA awards more than $1 million to college teams for environmental innovation
3. Biochemist researching computer models of protein structure that help high school, college students
4. GenWay Clinical Laboratory receives accreditation from College of American Pathologists
5. Springer and the American College of Medical Toxicology to work together
6. 57 college presidents declare support for public access to publicly funded research in the US
7. Kings College London signs agreement to strengthen Brazilian research links
8. American College of Preventive Medicine releases lifestyle medicine literature review
9. 22nd Congress of the European College of Neuropsychopharmacology, Sept. 12-16, 2009, Turkey
10. Enzyme involved in inflammatory bowel disease discovered at Penn State College of Medicine
11. 22nd Congress of the European College of Neuropsychopharmacology
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
College students want more information about native wildflowers
(Date:3/29/2017)... 29, 2017  higi, the health IT company that ... North America , today announced a Series B ... of EveryMove. The new investment and acquisition accelerates higi,s ... to transform population health activities through the collection and ... higi collects and secures data today on behalf ...
(Date:3/24/2017)... March 24, 2017 The Controller General of Immigration ... Abdulla Algeen have received the prestigious international IAIR Award for ... Continue Reading ... ... Deputy Controller Abdulla Algeen (small picture on the right) have received the ...
(Date:3/23/2017)... Mar. 23, 2017 Research and Markets has ... Analysis & Trends - Industry Forecast to 2025" report to ... ... a CAGR of around 8.8% over the next decade to reach ... analyzes the market estimates and forecasts for all the given segments ...
Breaking Biology News(10 mins):
(Date:10/12/2017)... ... , ... They call it the “hairy ball.” It’s an ... a system of linkages and connections so complex and dense that “it looks ... at Worcester Polytechnic Institute (WPI) and director of the university’s bioinformatics and computational ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... Market with the addition of its newest module, US Hemostats & Sealants. , ... thrombin hemostats, absorbable hemostats, fibrin sealants, synthetic sealants and biologic sealants used in ...
(Date:10/11/2017)... LINDA, CA (PRWEB) , ... October 11, 2017 ... ... to upregulate any gene in its endogenous context, enabling overexpression experiments and avoiding ... (CRISPRa) system with small RNA guides is transformative for performing systematic gain-of-function studies. ...
(Date:10/11/2017)... Oct. 11, 2017  VMS BioMarketing, a leading provider of ... oncology Clinical Nurse Educator (CNE) network, which will launch this ... communication among health care professionals to enhance the patient care ... staff, and other health care professionals to help women who ... ...
Breaking Biology Technology: