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Clue, a Berlin Startup Founded By a Woman, Launches An Intelligent Tracking App That Decodes a Woman's Fertility Cycle
Date:7/11/2013

are tired of pink-themed tracking apps covered with flowers and butterflies. Our design is for women, not girls, and is modern, clean and confident. We also have totally re-thought the calendar approach because we knew we needed something much faster."

Fertility makes women wonder and worry
Fertility is much more than periods and pregnancy. The hormonal changes that occur throughout the female cycle affect women in substantial ways every day. Sex drive, mood, pains, and skin problems are just a few of the physical reminders of a woman's reproductive cycle, which fluctuates from month to month. Tin points to numerous concerns and frustrations that are routine for many women, such as:

- Exactly where am I in my cycle?

- Why is my cycle not regular? Am I OK?

- Is today the best time for me to try to get pregnant?

Those are just some of the questions that Clue aims to answer. "Fertility is something that happens over time, and we enable women to collect the data that will give them a personalized understanding of their own body. That's not just good for planning, it's also about being healthy," says Tin.

Women are questioning taking hormones to avoid pregnancy
Clue can also help a woman avoid getting pregnant. "One of the things I have heard again and again from women over the last few years is that many have concerns about taking hormones every day for contraception," says Tin. "Millions of women cannot take the Pill because of severe side effects. For these women, Clue can help them decode their cycles so they can make good decisions."

She adds, "I think that we are moving towards technologies that work with the body, not against it. Quantified data about our fertility is a first step towards innovations that don't require you to take hormones. I think this is an incredibly exciting development."

What people say about Clue
"I love the layout and design."
"This app is amazing. I honestly wouldn
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SOURCE Clue
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